📌 Core Information
🔹 Job Title: Senior Manager, Conversion Optimisation
🔹 Company: PlayStation Global
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Digital Commerce, Management
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering a CRO strategy to enhance conversion rates across PlayStation storefronts, driving incremental revenues.
- Analyzing player behavior and engagement to identify conversion bottlenecks and opportunities.
- Designing, executing, and evaluating experiments to improve conversion rates and user experience.
- Collaborating with cross-functional teams to deliver a well-defined program of work through agreed roadmaps.
- Fostering a culture of continuous improvement and sharing best practices across the organization.
ASSUMPTION: This role requires a strong understanding of digital commerce, customer behavior, and data analysis to drive commercial growth and improve the player experience.
📋 Key Responsibilities
✅ Developing and delivering a CRO strategy and optimization roadmap to enhance conversion across PlayStation storefronts, ultimately driving incremental revenues and commercial growth.
✅ Translating strategy and plans into OKR frameworks, building well-defined programs to positively impact objectives, and establishing clear KPIs with stakeholders.
✅ Fostering a culture of continuous improvement by working closely with direct and matrix teams to stay abreast of commercial priorities and understand player responses to commercial executions and campaigns.
✅ Auditing the player experience and journeys across omnichannel and market-level storefronts to identify barriers to conversion, navigation, design, content, and commercial opportunities.
✅ Designing, developing, and delivering a data-driven CRO experimentation plan to improve conversion rates, collaborating with relevant stakeholders to communicate goals and KPIs for each test.
✅ Implementing testing solutions through technical set-up and optimization of testing plans, monitoring test setup, and troubleshooting issues to maintain test accuracy and validity.
✅ Evaluating and reporting results, determining statistical significance, assessing impact on conversion rates, and developing detailed insights and data-backed recommendations.
✅ Continuously analyzing player behavior, engagement, and conversion, utilizing data to understand user interactions, pain points, and navigation across Storefront conversion funnels, continuously improving testing hypotheses and product recommendations.
✅ Collaborating with teams across the business, including Store, D2C, GM/GSBO, and Product Teams, to build strong relationships and deliver against insights, plans, and recommendations, ensuring all plans align with brand and marketing guidelines.
✅ Developing Store Conversion Rate Optimisation best practices and acting as a subject matter expert on CRO strategy across the business, sharing knowledge and insights with the wider business, and mentoring team members where appropriate.
✅ Staying abreast of trends and best practices in digital commerce, keeping up to date with emerging industry trends, CRO tools, and best practices to bring fresh, innovative ideas to the business.
ASSUMPTION: This role requires a hands-on approach, strong analytical skills, and creative thinking to pinpoint conversion bottlenecks and opportunities, improving both short-term Store trading and long-term trends.
🎯 Required Qualifications
Education: Bachelor's degree in Maths, Marketing, Data Science, Business Analytics, or a related field. Higher education in these areas would be an asset.
Experience: Proven track record of delivering measurable improvements to conversion rates and user experience in a scaled growth business, with extensive experience working in a direct-to-consumer digital or e-commerce business in either the Retail, FMCG, Media, or Tech verticals. A passion for the games industry and gaming is desired but not essential.
Required Skills:
- Specialist CRO experience from similar roles, with a passion for understanding customers and strong commercial instincts supported by a demonstrable experience of delivering commercial impact and growth.
- Proven experience of delivering complex CRO programs in a scaled business, with familiarity with digital commerce development methodology, UX, and design principles.
- Strong data and analysis skills, with comfort using analytics tools to understand and synthesize results and identify commercial opportunities.
- Experience of developing and delivering complex CRO programs in a scaled business, with familiarity with digital commerce development methodology, UX, and design principles.
- Exemplifies a systematic, disciplined, and logical approach to problem-solving.
- Exceptional interpersonal skills, with the ability to work collaboratively in a g/local hybrid environment, working across multiple levels in an organization and communicating with large groups of colleagues and senior stakeholders effectively.
- Experience of working collaboratively across sales, marketing, and insight teams to develop and deliver programs of work, and comfort in working with Product and Engineering Teams to propose product and functionality enhancements.
Preferred Skills:
- Fluency in multiple languages.
- Experience working in a global organization.
ASSUMPTION: This role requires a well-rounded individual with a strong background in CRO, data analysis, and digital commerce, as well as excellent communication and collaboration skills.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Senior Manager role in Digital Commerce within the UK)
Benefits:
- Discretionary bonus opportunity
- Hybrid Working (within Flexmodes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working arrangements.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Digital Commerce within the UK. The actual salary may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as Sony Computer Entertainment Inc.)
Company Description:
- PlayStation Global is the company behind PlayStation, pushing the boundaries of entertainment and innovation since the launch of the original PlayStation in Japan in 1994.
- Today, they continue to deliver innovative and thrilling experiences to a global audience through their PlayStation line of products and services, including generation-defining hardware, pioneering network services, and award-winning games.
- Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, they believe that the power of play is borderless.
Company Specialties:
- Video game development and publishing
- Hardware development and manufacturing
- Network services and digital distribution
- Entertainment and media
Company Website: PlayStation.com
ASSUMPTION: PlayStation Global is a well-established, global entertainment company with a strong focus on innovation, creativity, and collaboration.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Conversion Optimization within the PlayStation Store team.
Work Arrangement: Hybrid, with a mix of on-site and remote work, typically 2-3 days per week on-site.
Growth Opportunities:
- Progression to a Director or Head of role within the Conversion Optimization team or broader PlayStation Store organization.
- Expansion of responsibilities to cover additional regions or product lines within the PlayStation ecosystem.
- Development of expertise in related fields, such as digital marketing, product management, or user experience design.
ASSUMPTION: This role offers significant opportunities for career growth and development within the PlayStation organization, given its global scale and diverse range of products and services.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work.
Office Location(s): 2207 Bridgepointe Pkwy, San Mateo, California 94404, US (Headquarters); 100 Victoria Street, London, SW1E 5JL, UK (European Headquarters)
Geographic Context:
- London, UK: A major global city with a thriving tech industry, offering a multicultural environment and excellent connectivity to other major European cities.
- San Mateo, CA, US: A suburban city in the San Francisco Bay Area, known for its high quality of life and proximity to Silicon Valley.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working arrangements.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the PlayStation Careers portal.
- Phone or video screen with the Talent Acquisition team to assess cultural fit and basic qualifications.
- Technical assessment or case study to evaluate problem-solving skills and industry knowledge.
- On-site or virtual interview with the hiring manager and relevant stakeholders to discuss role-specific requirements and cultural fit.
- Final decision and offer extended by the Talent Acquisition team.
Key Assessment Areas:
- CRO expertise and strategic thinking
- Data analysis and interpretation skills
- Collaboration and communication skills
- Problem-solving and decision-making abilities
- Industry knowledge and passion for gaming
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of CRO principles and digital commerce trends in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and industry knowledge.
- Research PlayStation's products, services, and company culture to show your enthusiasm and alignment with the organization's values.
ATS Keywords: Conversion Rate Optimization, CRO Strategy, Data Analysis, Digital Commerce, Player Behavior, Experimentation, Collaboration, Problem Solving, Gaming Industry
ASSUMPTION: PlayStation's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Optimizely or similar A/B testing platforms
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs, but strong proficiency in data analysis and visualization tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Innovation: PlayStation is committed to pushing the boundaries of entertainment and technology to create groundbreaking experiences for its customers.
- Collaboration: PlayStation fosters a culture of teamwork and collaboration, both internally and with external partners, to deliver exceptional results.
- Quality: PlayStation strives for excellence in all aspects of its business, from product development to customer service.
- Respect: PlayStation values diversity, inclusion, and respect for all individuals, fostering an environment where everyone can reach their full potential.
Work Style:
- Data-driven: PlayStation makes decisions based on data and analytics to inform its strategies and improve its products and services.
- Agile: PlayStation embraces an agile work environment, allowing teams to adapt quickly to changing market conditions and customer needs.
- Creative: PlayStation encourages innovation and creativity in all aspects of its business, from product development to marketing and customer engagement.
- Global: PlayStation operates on a global scale, with teams working collaboratively across multiple time zones and cultures.
Self-Assessment Questions:
- Do you have a proven track record of delivering measurable improvements to conversion rates and user experience in a scaled growth business?
- Are you comfortable working in a hybrid environment, collaborating with teams across multiple time zones and cultures?
- Do you have a strong understanding of digital commerce development methodology, UX, and design principles?
- Are you able to work effectively with data and analytics to develop a deep understanding of customer trends and identify commercial opportunities?
ASSUMPTION: PlayStation's culture values innovation, collaboration, and a data-driven approach to decision-making, with a strong emphasis on creativity and global teamwork.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with evolving priorities and tight deadlines.
- Managing multiple stakeholders and competing priorities across various teams and regions.
- Balancing the need for data-driven decision-making with the need for quick action and iteration in a rapidly changing market.
- Adapting to new tools, technologies, and processes as the organization continues to grow and evolve.
ASSUMPTION: These challenges are inherent to working in a large, global organization with a strong focus on innovation and continuous improvement.
📈 Similar Roles Comparison
- Senior Manager, Conversion Optimization (PlayStation) vs. Senior Manager, CRO (E-commerce Retailer):
- PlayStation's role focuses on enhancing the player experience across its digital storefronts, while the e-commerce retailer's role may be more focused on driving online sales and revenue growth.
- The gaming industry's unique dynamics and customer base may require different strategies and approaches compared to traditional e-commerce.
- Career Path Comparison:
- Both roles offer opportunities for career growth and development within their respective organizations, but the specific paths may vary depending on the company's structure and industry trends.
ASSUMPTION: While both roles share similarities in their focus on conversion rate optimization and digital commerce, the specific context and requirements of each role may differ based on the organization's industry, size, and goals.
📝 Sample Projects
- Conducting a comprehensive audit of the PlayStation Store's user journey to identify barriers to conversion and opportunities for improvement.
- Designing and executing a series of A/B tests to optimize the checkout process and improve conversion rates.
- Analyzing player behavior data to develop targeted marketing campaigns and personalized recommendations for individual players.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Manager, Conversion Optimization may undertake to drive commercial growth and improve the player experience.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the PlayStation Store's conversion funnel and any known pain points for players?
- How does the team approach collaboration and knowledge-sharing with other departments, such as Product and Marketing?
- What are the most significant challenges facing the PlayStation Store in the next 12-24 months, and how can this role help address them?
- How does the organization support the professional development and growth of its employees, particularly in roles like this one?
- What are the key performance indicators (KPIs) used to measure the success of the CRO strategy, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and helps you better understand the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your CRO expertise, data analysis skills, and industry knowledge.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and industry knowledge.
- Research PlayStation's products, services, and company culture to show your enthusiasm and alignment with the organization's values.
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
