🔹 Job Title: Senior Manager, Conversion Optimization
🔹 Company: PlayStation Global
🔹 Location: San Mateo, California, United States
🔹 Job Type: Hybrid
🔹 Category: Digital Commerce
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive commercial growth.
✅ Developing and delivering a CRO strategy and optimization roadmap to enhance conversion across PlayStation storefronts, ultimately driving incremental revenues and commercial growth
✅ Translating strategy and plans into OKR frameworks, building well-defined programs to positively impact objectives, and establishing clear KPIs with stakeholders to ensure alignment with the Store Strategy and Mid-Range Plans
✅ Fostering a culture of continuous improvement, working closely with Store teams to stay abreast of commercial priorities and understand how players respond to commercial executions and campaigns
✅ Auditing the player experience and journeys across omnichannel and market-level storefronts on an ongoing basis, continuously identifying barriers to conversion across conversion funnels, and identifying navigation, design, content, and commercial opportunities
✅ Designing, developing, and delivering a data-driven CRO experimentation plan to improve conversion rates, collaborating with Store and D2C Experimentation leads to develop clear test hypotheses, and working with relevant stakeholders to communicate goals and KPIs for each test, ensuring measurable and impactful outcomes
✅ Implementing testing solutions through the technical set-up and optimization of testing plans, collaborating with Experimentation leads where necessary, monitoring test setup on an ongoing basis to ensure proper functioning, troubleshooting issues, and delivering adjustments as needed to maintain test accuracy and validity
✅ Evaluating and reporting results, working with teams to evaluate results, determine the statistical significance of tests, assess the impact on conversion rates, develop detailed insights and reporting on tests to highlight performance impact, and produce actionable insights and data-backed recommendations
✅ Continuously analyzing player behavior, engagement, and conversion, utilizing data to understand user interactions, pain points, and navigation across the Storefront conversion funnels, continuously improving testing hypotheses and product recommendations
✅ Collaborating with teams across the business, including the Store, D2C, GM/GSBO, and Product Teams, to build strong relationships and deliver against insights, plans, and recommendations, ensuring all plans align with brand and marketing guidelines, working with Matrix teams to foster a collaborative global hybrid culture that encourages and supports high performance, creativity, innovation, and data-led decision making
✅ Developing Store Conversion Rate Optimization best practices and acting as a subject matter expert on CRO strategy across the business, sharing knowledge and insights with the wider business, and mentoring team members where appropriate
✅ Staying abreast of trends and best practices in digital commerce, keeping up to date with emerging industry trends, CRO tools, and best practices to bring fresh, innovative ideas to the business, attending industry events to stay current with evolving CRO methodologies
ASSUMPTION: This role requires a strong understanding of digital commerce, CRO tools, and best practices, as well as the ability to stay current with industry trends and methodologies.
Education: Bachelor's degree in Marketing, Business, Data Science, or a related field
Experience: 5-10 years of experience in CRO, digital commerce, or a related field, with a proven track record of delivering measurable improvements to conversion rates and user experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with higher education in Maths, Marketing, Data Science, or Business Analytics would be an asset but is not required for this role.
Salary Range: $175,800 - $263,600 USD per year
Benefits:
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the digital commerce field. The actual salary may vary based on the candidate's knowledge, skills, experience, and location.
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994 (as Sony Computer Entertainment Inc.), later reorganized as Sony Interactive Entertainment LLC in 2016
Company Description:
Company Specialties:
Company Website: Sony Interactive Entertainment
ASSUMPTION: PlayStation Global is a well-established company in the entertainment industry, with a strong global presence and a reputation for innovation and high-quality products and services.
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Conversion Optimization or a similar role within the PlayStation Global organization
Work Arrangement: Hybrid (2-3 days on-site per week, with the remaining days worked remotely)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the PlayStation brand and advance their career within the organization.
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): 2207 Bridgepointe Pkwy, San Mateo, California 94404, US
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week, with the remaining days worked remotely)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRO, Conversion Optimization, Digital Commerce, Data Analysis, Player Behavior, Gaming Industry, Hybrid Work Arrangement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit within the PlayStation Global organization.
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the organization, but candidates should have a strong working knowledge of data analysis and visualization tools, as well as experience with A/B testing platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with PlayStation Global's values and work style, and who are passionate about the gaming industry and the PlayStation brand, will be the best fit for this role.
ASSUMPTION: These challenges are inherent to working in a senior management role within a large, global organization, and candidates should be prepared to navigate these challenges effectively.
ASSUMPTION: While this role shares similarities with other senior management roles in digital commerce and CRO, its focus on the gaming industry and the PlayStation brand sets it apart from other opportunities in the market.
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Manager, Conversion Optimization might work on, focusing on CRO strategy, data analysis, and cross-functional collaboration to drive commercial growth for the PlayStation brand.
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the organization, and assess their fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.