Senior Manager - Copywriting

📌 Core Information

🔹 Job Title: Senior Manager - Copywriting

🔹 Company: Lowe’s Companies, Inc.

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time (On-site)

🔹 Category: Marketing & Creative

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 8-12 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a creative team in developing content and creative standards across various channels
• Evaluating creative work to ensure alignment with marketing goals and user experience
• Fostering collaboration across teams, including brand marketing, digital, and other departments
• Building strong relationships with US creative copy teams to enhance consistency in customer-facing content
• Staying up-to-date with industry trends and technologies

ASSUMPTION: This role requires a strong understanding of US culture and trends, as well as excellent communication and presentation skills to effectively collaborate with global stakeholders.

📋 Key Responsibilities

✅ Lead and inspire a team of copywriters, providing guidance and mentorship

✅ Develop and implement creative strategies that align with business objectives

✅ Work closely with designers, copywriters, and the production team to ensure cohesive and impactful campaign execution

✅ Lead brainstorming sessions and workshops to foster a culture of creativity and collaboration

✅ Present creative concepts and strategies to stakeholders, incorporating feedback and ensuring alignment with business objectives

✅ Build strong relationships with US creative copy teams to enhance consistency in customer-facing content

✅ Identify, recruit, and develop top creative talent

✅ Stay up-to-date with the latest creative trends and technologies

ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor’s or master’s degree in English, Journalism, Mass Communication, or related fields

Experience: 8-12 years in a similar role, preferably in a design studio, advertising agency, GCC, or retail organization

Required Skills:

• Strong portfolio demonstrating breadth of UX writing capabilities, particularly in the retail industry
• Strong understanding of US culture and trends, with excellent command over the English language (spoken and written)
• Exceptional writing, editing, and proofreading skills
• Good communication and presentation skills
• Proven ability to lead, develop, and nurture talent, providing consistent meaningful feedback
• Expertise in leading multi-channel work from ideation to execution
• GenAI knowledge for creative efficiency is a plus
• Proficiency in general office programs such as Microsoft Word, PowerPoint, Excel
• Effective project management skills; oral and written communication skills; ability to handle multiple tasks simultaneously
• Experience working with US stakeholders

Preferred Skills:

• Familiarity with Mac interface and OS
• Presentation software

ASSUMPTION: Candidates with experience in retail brand in-house creative departments, design houses, or marketing agencies may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts

Working Hours: Full-time (40 hours per week), with occasional overtime or weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The actual salary may be higher or lower based on the company's compensation structure and the candidate's negotiation skills.

📌 Applicant Insights 🔍 Company Context

Industry: Retail (Home Improvement)

Company Size: 10,001+ employees (Global)

Founded: 1921

Company Description:

• Lowe’s Companies, Inc. is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States
• The company operates or services more than 2,200 home improvement and hardware stores and employs over 300,000 associates
• Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts

Company Specialties:

• Home Improvement
• Retail
• Home and Garden
• DIY

Company Website: talent.lowes.com

ASSUMPTION: Lowe’s is a well-established company in the home improvement retail industry, with a strong global presence and a commitment to community involvement.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Creative Director and oversees a team of copywriters

Work Arrangement: On-site, with occasional remote work possible for certain tasks

Growth Opportunities:

• Potential advancement to a Creative Director or similar role within the organization
• Opportunities to lead high-impact projects and initiatives
• Chance to develop and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's creative output and brand identity.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India
• The city offers a mix of traditional Indian culture and modern urban life
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (IST), with a one-hour lunch break

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Creative challenge or case study presentation
• Final interview with the Creative Director or another senior leader

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and presentation skills
• Leadership and team management abilities
• Understanding of US culture and trends
• Technical writing and editing skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your best work, with a focus on retail and UX writing samples
• Be ready to discuss your creative process and how you approach projects from ideation to execution
• Research Lowe’s company culture and be prepared to discuss how your values align with the organization

ATS Keywords: Creative Leadership, Strategic Thinking, Project Management, Cross-Functional Collaboration, Stakeholder Engagement, Talent Development, Industry Trends, UX Writing, Communication Skills, Presentation Skills, Team Development, Retail Industry Knowledge, Editing Skills, Proofreading Skills, Project Management Skills, GenAI Knowledge

ASSUMPTION: Lowe’s uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being seen by the hiring team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Cloud (optional, but useful for working with designers)
• Project management tools (e.g., Asana, Trello, Jira)
• GenAI tools for creative efficiency (e.g., Copy.ai, Frase.io)

ASSUMPTION: Familiarity with these tools is not required, but candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Own It
• Innovate & Execute
• Inclusive & Diverse
• One Lowe’s

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working in a fast-paced, dynamic setting with changing priorities?
• Do you have a strong customer focus and a passion for creating engaging, user-centered content?

ASSUMPTION: Candidates who align with Lowe’s company values and work style are more likely to be successful in this role and within the organization.

⚠️ Potential Challenges

• Managing a team with diverse skills, backgrounds, and work styles
• Balancing multiple projects and deadlines
• Adapting to a global work environment with US-based stakeholders
• Occasional overtime or weekend work to meet project deadlines

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Copywriter or Creative Director position in a retail or marketing agency setting
• However, this role offers the opportunity to work for a large, well-established company with a strong global presence
• Career progression in this role could lead to a Creative Director or similar leadership position within the organization

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.

📝 Sample Projects

• Developing a comprehensive brand style guide for a new product launch
• Creating engaging, on-brand content for a multi-channel marketing campaign
• Leading a team to create user-centered copy for a new website or app

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and initiatives they may work on in this role. The actual projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative strategy for the company?
• What are the biggest challenges facing the creative team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
• How does the company measure the success of its creative initiatives, and how will the performance of this role be evaluated?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Lowe’s Careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your best work, with a focus on retail and UX writing samples
• Be ready to discuss your creative process and how you approach projects from ideation to execution
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.