Senior Manager, Corporate Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Corporate Marketing

🔹 Company: HackerOne

🔹 Location: Remote (Seattle, WA; San Francisco Bay Area; Austin, TX; or Washington, DC)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid (occasional in-person requirements)

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring a team responsible for PR, corporate communications, and social media strategy and execution
• Driving the overall communications strategy, including media relations, executive communications, and crisis communications
• Securing strategic speaking and media opportunities for company executives and subject matter experts
• Guiding the voice of the brand across owned and earned channels, ensuring consistency, clarity, and connection to business goals
• Overseeing the organic social media strategy and execution, working with the social media manager to grow reach and engagement
• Collaborating cross-functionally with executive leadership, product marketing, and growth marketing teams
• Using AI and automation tools to scale communications efforts and unlock new efficiencies across content creation and social
• Tracking, measuring, and reporting on communications and brand KPIs, adjusting strategy based on insights and impact

ASSUMPTION: This role requires a strategic and collaborative leader with a deep understanding of modern communications channels and a passion for driving influence at scale. The ideal candidate will have experience working directly with executive leadership on communications, visibility, and messaging.

📋 Key Responsibilities

✅ Lead and mentor a team responsible for PR, corporate communications, and social media strategy and execution

✅ Drive the overall communications strategy, including media relations, executive communications, and crisis communications

✅ Identify and secure strategic speaking and media opportunities for company executives and subject matter experts

✅ Guide the voice of the brand across owned and earned channels, ensuring consistency, clarity, and connection to business goals

✅ Oversee the organic social media strategy and execution, working with the social media manager to grow reach and engagement

✅ Collaborate cross-functionally with executive leadership, product marketing, and growth marketing teams

✅ Use AI and automation tools to scale communications efforts and unlock new efficiencies across content creation and social

✅ Track, measure, and report on communications and brand KPIs, adjusting strategy based on insights and impact

ASSUMPTION: This role involves a high degree of strategic thinking, planning, and execution. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and using emerging tools to enhance impact and efficiency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 7+ years of experience in corporate communications, public relations, or brand marketing, ideally within B2B tech or cybersecurity

Required Skills:

• Proven ability to lead and mentor team members
• Strong track record of building and executing integrated communications strategies that drive awareness, reputation, and business results
• Exceptional writing, editing, and storytelling skills across formats and audiences
• Strong project management and organizational skills, with the ability to juggle multiple priorities in a fast-paced environment

Preferred Skills:

• Experience using generative AI tools to scale content creation, enhance social media impact, or support communications workflows
• Prior experience managing executive comms and/or crisis communications programs
• Experience in cybersecurity, SaaS, or high-growth technology environments
• Familiarity with social listening, media monitoring, and analytics platforms
• Strong point of view on brand voice, messaging consistency, and influence-building

ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $136,000 - $175,000 per year (based on experience level and location)

Benefits:

• Health, life, and disability insurance*
• Equity stock options
• Retirement plans
• Paid public holidays and unlimited PTO
• Paid maternity and parental leave
• Leaves of absence
• Employee Assistance Program
• Flexible Work Stipend

Working Hours: 40 hours per week, with occasional in-person requirements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in marketing within the tech industry. The actual salary may vary depending on the candidate's experience and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 201-500 employees

Founded: 2012

Company Description:

• HackerOne is a global leader in offensive security solutions
• Their platform combines AI with the ingenuity of the largest community of security researchers to find and fix security, privacy, and AI vulnerabilities across the software development lifecycle
• They offer bug bounty, vulnerability disclosure, pentesting, AI red teaming, and code security services
• Trusted by industry leaders like Amazon, Anthropic, Crypto.com, General Motors, GitHub, Goldman Sachs, Uber, and the U.S. Department of Defense
• Named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024

Company Specialties:

• Bug bounty
• Vulnerability disclosure
• Pentesting
• AI red teaming
• Code security

Company Website: hackerone.com

ASSUMPTION: HackerOne is a well-established company in the computer and network security industry, with a strong focus on innovation and a commitment to fostering a strong and inclusive culture.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role will report directly to the Chief Marketing Officer (CMO) and will oversee the Communications Manager and Social Media Manager

Work Arrangement: Hybrid (occasional in-person requirements to support team collaboration and foster stronger connections)

Growth Opportunities:

• Potential to grow into a more senior role within the marketing organization, such as Vice President of Marketing or Chief Marketing Officer
• Opportunities to expand the team and take on additional responsibilities as the company grows
• Chance to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, take on additional responsibilities, and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first with occasional in-person requirements

Office Location(s): Seattle, WA; San Francisco Bay Area; Austin, TX; or Washington, DC

Geographic Context:

• Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
• San Francisco Bay Area: A major tech hub with a diverse economy and cultural scene
• Austin, TX: A growing tech market with a strong startup ecosystem and affordable cost of living
• Washington, DC: A global hub for politics, policy, and international affairs, with a growing tech industry

Work Schedule: Flexible, with occasional in-person requirements to support team collaboration and foster stronger connections

ASSUMPTION: The remote-first work environment at HackerOne offers flexibility and work-life balance, with occasional in-person requirements to facilitate team collaboration and strengthen connections.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (Chief Marketing Officer)
• In-depth interview with the hiring manager and a panel of team members
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Leadership and team management
• Cultural fit and alignment with company values
• Technical skills in AI and automation tools

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with AI and automation tools, as well as your approach to scaling communications efforts
• Showcase your ability to lead and mentor team members, as well as your experience working with executive leadership on communications, visibility, and messaging
• Demonstrate your understanding of the company's mission, values, and culture

ATS Keywords: Corporate Communications, Public Relations, Brand Marketing, Team Management, AI Tools, Content Creation, Social Media Strategy

ASSUMPTION: The interview process at HackerOne is designed to assess the candidate's strategic thinking, communication skills, leadership abilities, cultural fit, and technical proficiency with AI and automation tools.

🛠️ Tools & Technologies

• AI and automation tools (e.g., generative AI, content creation platforms)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Media monitoring and analytics platforms (e.g., Mention, Brand24)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience using AI and automation tools to scale communications efforts and enhance impact across content creation and social media.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Default to Disclosure
• Win Together

Work Style:

• Collaborative and inclusive
• Empowering and supportive
• Transparent and accountable
• Adaptable and innovative

Self-Assessment Questions:

• How do you embody the value of 'Customer Obsessed' in your approach to communications?
• Can you provide an example of a time when you 'Defaulted to Disclosure' and how it contributed to a positive outcome?
• How do you foster a 'Win Together' mindset when working with cross-functional teams?

ASSUMPTION: HackerOne values a collaborative, inclusive, and empowering work environment, with a strong emphasis on transparency, accountability, adaptability, and innovation.

⚠️ Potential Challenges

• Managing a remote team and facilitating collaboration across multiple time zones
• Balancing the demands of media relations, executive communications, and crisis communications
• Keeping up with the fast-paced and dynamic nature of the tech industry and cybersecurity landscape
• Navigating the occasional in-person requirements of the hybrid work arrangement

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and managing a remote team across multiple time zones.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on corporate communications, public relations, and brand marketing within the cybersecurity industry
• Industry-specific context: The cybersecurity industry is dynamic and fast-paced, with a strong emphasis on innovation and staying ahead of emerging threats
• Career path comparison: This role offers significant growth potential, with opportunities to expand the team, take on additional responsibilities, and make a significant impact on the company's success

ASSUMPTION: This role offers unique challenges and opportunities specific to the cybersecurity industry and the company's growth trajectory.

📝 Sample Projects

• Developing and executing a comprehensive communications strategy for a major product launch, including media relations, executive communications, and social media campaigns
• Managing a crisis communications response to a significant data breach or security incident, ensuring transparency, accountability, and customer confidence
• Leading a team to create and execute a thought leadership campaign, positioning the company's executives as industry experts and driving brand awareness

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and high-impact nature of the role, as well as the opportunity to work on high-stakes and high-visibility initiatives.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its marketing team members?
• Can you describe the team structure and dynamics within the marketing organization?
• How does the company approach crisis communications and managing reputational risks?
• What are the key priorities for this role in the first 90 days?
• How does the company foster a culture of innovation and adaptability within its marketing efforts?

ASSUMPTION: These key questions are designed to assess the company's commitment to employee growth and development, as well as its approach to crisis communications, prioritization, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching the company, its mission, values, and culture
• Be ready to discuss your experience with AI and automation tools, as well as your approach to scaling communications efforts
• Follow up with the hiring manager (Chief Marketing Officer) one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.