📌 Core Information
🔹 Job Title: Senior Manager, Creative Strategy
🔹 Company: Atlantic Media
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Media & Publishing
🔹 Date Posted: March 19, 2025
🔹 Experience Level: Mid-Senior Level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative strategies and proposals for clients
- Collaborating cross-functionally with sales, marketing, and content teams
- Pitching ideas to clients and stakeholders
- Overseeing editorial aspects of branded content projects
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and own the creative proposal, including strategy, creative ideation, and persuasive narrative
✅ Collaborate with sales, marketing, and content teams to create compelling client pitches
✅ Oversee editorial aspects of branded content projects, ensuring alignment with The Atlantic's editorial vision
✅ Work with freelance writers to bring content programs to life
✅ Join high-level meetings with sales and pitch to clients as necessary
ASSUMPTION: This role involves a significant amount of writing and requires strong communication skills, both verbal and written.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3-5 years of experience in digital media, preferably in an integrated marketing or similar role
Required Skills:
- Excellent proposal writing and strategic ideation skills
- Strong analytical thinking and problem-solving abilities
- Excellent verbal and written communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong presenter with clear communication of brand positioning and value
Preferred Skills:
- Expertise or interest in AI/tech, consumer brands, and arts/entertainment categories
- Experience working with brands in premium consumer and B2B categories
ASSUMPTION: Candidates with experience in branded content, media strategy, product marketing, live events, research and insights, and brand positioning are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $87,000 - $100,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: Salary range is based on industry standards for mid-senior level roles in the media and publishing industry in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 201-500 employees
Founded: 1857
Company Description:
- Established in 1857, The Atlantic is a renowned magazine and digital publisher
- Known for its in-depth coverage of politics, business, foreign affairs, and cultural trends
- Committed to advancing ideas that matter and sparking global conversation
Company Specialties:
- Journalism and editorial content
- Branded content and advertising solutions
- Event planning and execution
Company Website: The Atlantic
ASSUMPTION: The Atlantic is a well-established publisher with a strong reputation for high-quality journalism and innovative marketing solutions.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential advancement to a management or leadership role within the marketing department
- Expansion of responsibilities to include additional brands or categories
- Opportunities to work on high-profile projects and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 60 Madison Avenue, 8th Floor, New York, New York 10010, US
Geographic Context:
- New York City is a major global hub for media, advertising, and publishing
- The office is located in the vibrant Madison Avenue area, close to public transportation
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time, typically Monday-Friday, with occasional evening or weekend work as needed
ASSUMPTION: The office environment is fast-paced, collaborative, and dynamic, with a strong emphasis on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with The Atlantic's values
- Portfolio or examples of previous work (if applicable)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your previous work, if applicable
- Research The Atlantic and be prepared to discuss your familiarity with the brand and its content
- Practice your presentation skills and be ready to pitch a creative idea for a client
ATS Keywords: Creative strategy, proposal writing, strategic ideation, client engagement, project management, editorial oversight, problem-solving, teamwork
ASSUMPTION: The interview process is designed to assess your strategic thinking, communication skills, and cultural fit, as well as your ability to work collaboratively within a matrixed organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Docs, Google Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Design and presentation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns you work on.
👔 Cultural Fit Considerations
Company Values:
- Independence and intellectual curiosity
- Integrity and fairness
- Collaboration and teamwork
- Innovation and adaptability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working independently and managing multiple priorities?
- Do you have a strong strategic mindset and excellent communication skills?
- Are you passionate about journalism, media, and marketing?
ASSUMPTION: The Atlantic values candidates who are intellectually curious, collaborative, and committed to delivering high-quality work in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including clients, sales teams, and internal departments
- Adapting to changes in client requests or project scope
- Keeping up with industry trends and best practices in media, marketing, and branded content
ASSUMPTION: This role may present challenges in managing multiple priorities, working with diverse stakeholders, and adapting to changes in project scope or client requests.
📈 Similar Roles Comparison
- This role is similar to Integrated Marketing Manager, Pre-Sale Marketing Manager, and Commercial Sales Marketing Manager positions
- Unlike other roles, this position requires a strong focus on creative strategy and proposal writing, as well as editorial oversight of branded content projects
- Career progression in this role may lead to management or leadership positions within the marketing department
ASSUMPTION: This role is unique in its focus on creative strategy, proposal writing, and editorial oversight, and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing a comprehensive creative strategy and proposal for a major consumer brand
- Collaborating with the sales team to pitch a custom content solution to a B2B client
- Overseeing the editorial aspects of a branded content project, ensuring alignment with The Atlantic's editorial vision
ASSUMPTION: Sample projects may vary depending on the client, brand, or category, but will always involve creative strategy, proposal writing, and editorial oversight.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a branded content project, from initial client request to final delivery?
- How does this role collaborate with the sales team, and what is the typical process for pitching to clients?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Atlantic support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: These questions are designed to help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your previous work, if applicable
- Research The Atlantic and be prepared to discuss your familiarity with the brand and its content
- Practice your presentation skills and be ready to pitch a creative idea for a client
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
