📌 Core Information
🔹 Job Title: Senior Manager, CRM and Lifecycle Marketing
🔹 Company: Terminix
🔹 Location: Memphis, Tennessee (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting and scaling personalized, data-driven customer lifecycle programs
- Managing the full CRM marketing tech stack and leading a high-performing team
- Driving revenue, retention, and operational efficiency across Rentokil-Terminix North America
- Exploring advanced technologies like AI, machine learning, and automation to enhance personalization and efficiency
ASSUMPTION: This role requires a strategic and technical leader with a strong background in digital marketing, data analysis, and team management.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to drive customer engagement and revenue
✅ Manage and optimize CRM channels, including email, SMS, direct mail, and owned channels
✅ Lead a high-performing team, recruiting, training, and managing marketing professionals
✅ Establish best practices for leveraging data and analytics to inform marketing and campaign effectiveness
✅ Collaborate with cross-functional teams to integrate marketing efforts with other channels for a cohesive customer journey
✅ Stay informed on privacy regulations and emerging trends to ensure compliance and drive creative marketing efforts
ASSUMPTION: This role requires a balance of strategic thinking, technical proficiency, and strong leadership skills to drive results across multiple channels and teams.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
Experience: 5+ years of experience in digital marketing, including strategy development, campaign management, and performance analysis. 3+ years of experience managing and developing high-performing marketing teams, preferably within a remote environment.
Required Skills:
- Proven expertise in CRM and lifecycle marketing
- Strong background in data analysis, visualization, and using analytics to inform decision-making
- Familiarity with AI, machine learning, and CRO techniques, as well as experience navigating privacy regulations like GDPR and CCPA
- Expertise in interpreting campaign data to make informed decisions and optimize performance
Preferred Skills:
- Experience working with email marketing platforms (ESP), automation tools, and implementing omnichannel strategies
- Proficiency in advanced analytics software to interpret campaign data, predict customer behavior, and personalize content effectively
ASSUMPTION: Candidates with a strong background in digital marketing, data analysis, and team management will be best suited for this role. Familiarity with CRM and lifecycle marketing is essential.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience)
Benefits:
- Health benefits, including Medical, Dental, Vision, Disability, and Life Insurance
- 401(k) retirement plan with company-matching contributions
- Vacation days & sick days
- Company-paid holidays & floating holidays
- Tuition Reimbursement benefits (for FT Colleagues)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in Marketing with the required experience level. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Pest Control
Company Size: 10,001+ employees (Part of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries)
Founded: 1928 (Terminix), 1925 (Rentokil)
Company Description:
- Terminix is a leading provider of pest control services, protecting people, enhancing lives, and preserving the planet
- Part of the Rentokil family of companies, Terminix serves consumer and business customers across multiple industries
- The company is committed to fulfilling its mission to protect people, enhance lives, and preserve the planet
Company Specialties:
- Pest Control Services
- Termite Control
- Mosquito Control
- Rodent Control
Company Website: enhancedpestcontrol.com
ASSUMPTION: Terminix is a well-established company with a strong global presence in the pest control industry. As part of the Rentokil family of companies, Terminix offers a wide range of services and benefits from a large, experienced team.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of CRM and Lifecycle Marketing
Work Arrangement: Remote OK, with the option to work from the RTX Memphis Headquarters or Atlanta, Georgia office
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the marketing department
- Opportunities to expand skills and expertise in digital marketing, data analysis, and team management
- Chance to work on high-impact projects and drive significant business results
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills, advance within the organization, and make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with the option to work from the RTX Memphis Headquarters or Atlanta, Georgia office)
Office Location(s): RTX Memphis Headquarters, Atlanta, Georgia
Geographic Context:
- Memphis, Tennessee: A mid-sized city with a cost of living lower than the national average, offering a diverse cultural scene and a rich history
- Atlanta, Georgia: A major city with a vibrant cultural scene, a thriving job market, and a lower cost of living compared to other major metropolitan areas
Work Schedule: Full-time, typically 40 hours per week, with flexibility for the right candidate
ASSUMPTION: The hybrid work arrangement offers flexibility for candidates who prefer to work remotely or from an office setting. Both Memphis and Atlanta offer unique cultural experiences and a lower cost of living compared to other major metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Behavioral and technical interviews with the hiring manager and team members
- Final interview with the Director of CRM and Lifecycle Marketing
Key Assessment Areas:
- Digital marketing strategy and campaign management
- Data analysis and interpretation skills
- Leadership and team management abilities
- Familiarity with CRM and lifecycle marketing
Application Tips:
- Highlight relevant experience in digital marketing, data analysis, and team management
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
- Prepare for behavioral and technical interview questions related to digital marketing, data analysis, and team management
ATS Keywords: CRM, Lifecycle Marketing, Digital Marketing, Data Analysis, Team Management, AI, Machine Learning, CRO, Privacy Regulations
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing, data analysis, and team management skills, as well as their fit with the company's mission and culture.
🛠️ Tools & Technologies
- CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with CRM and marketing automation platforms, email marketing platforms, data analysis and visualization tools, and project management tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers first and delivering exceptional service
- Integrity: Acting with honesty and transparency in all aspects of the business
- Respect: Valuing and appreciating the diversity of our employees and customers
Work Style:
- Collaborative: Working closely with cross-functional teams to drive results
- Innovative: Embracing new technologies and approaches to enhance customer experiences
- Data-driven: Using data and analytics to inform decision-making and optimize performance
Self-Assessment Questions:
- How do you ensure that your marketing strategies are customer-centric and tailored to individual customer needs?
- Can you provide an example of a time when you used data and analytics to optimize marketing performance?
- How do you foster a collaborative and innovative work environment to drive results?
ASSUMPTION: Candidates who align with Terminix's core values and work style will be best suited for this role. Strong customer-centricity, integrity, respect, collaboration, innovation, and data-driven decision-making are essential for success in this environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across multiple channels
- Keeping up with emerging trends and technologies in digital marketing and data analysis
- Balancing the need for personalization and automation in customer lifecycle marketing
- Navigating privacy regulations and ensuring compliance in marketing efforts
ASSUMPTION: These challenges require a strategic and technical leader with strong team management, digital marketing, and data analysis skills to drive results effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on CRM and lifecycle marketing within the pest control industry
- Compared to similar roles in other industries, this position offers a unique opportunity to drive customer engagement and revenue in a niche market
- Career progression in this role may lead to opportunities in marketing leadership or other functional areas within the organization
ASSUMPTION: This role offers a unique opportunity to drive customer engagement and revenue in the pest control industry, with potential for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve open rates and click-through rates by 20%
- Implementing a customer segmentation strategy to enhance personalization and drive revenue growth
- Optimizing the CRM tech stack to improve data accuracy, reduce manual effort, and enhance overall performance
ASSUMPTION: These sample projects demonstrate the strategic and technical nature of the role, requiring a strong background in digital marketing, data analysis, and team management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Terminix support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote or hybrid environment for this role?
- How does Terminix measure the success of its CRM and lifecycle marketing efforts?
ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company's expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
- Prepare for behavioral and technical interview questions related to digital marketing, data analysis, and team management
- If selected for an interview, be prepared to discuss your approach to CRM and lifecycle marketing, as well as your experience with relevant tools and technologies
- Follow up with the hiring manager within 24 hours after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
