📌 Core Information
🔹 Job Title: Senior Manager, Customer Marketing
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer lifecycle strategies to drive retention and expansion
- Identifying and activating cross-sell opportunities across EcoVadis' suite of products
- Collaborating with cross-functional teams to create aligned and proactive customer contact strategies
- Leveraging AI-powered tools and marketing automation to scale customer marketing efforts and personalize engagement
- Analyzing customer data to identify trends, mitigate churn risks, and activate upsell and cross-sell opportunities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive customer success and business growth.
📋 Key Responsibilities
✅ Own and optimize the customer lifecycle strategy, creating scalable, measurable programs that onboard, engage customers, and drive product adoption to ultimately reduce churn and drive lifetime value
✅ Identify and activate cross-sell opportunities across EcoVadis' suite of products to ensure customers unlock the full value of EcoVadis sustainability solutions
✅ Strengthen customer relationships by keeping customers up to date on enhancements, maximizing the impact of product updates and campaigns, and developing a content program for customers
✅ Collaborate with cross-functional teams, including Product Marketing, Product Management, Sales, and Customer Success, to design and drive customer marketing programs
✅ Leverage AI-powered tools and marketing automation to scale customer marketing efforts, personalize engagement, and predict customer needs
✅ Track, measure, and report on customer marketing KPIs, using data-driven insights to improve program effectiveness and drive business impact
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to create and optimize customer marketing programs that drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field. MBA preferred.
Experience: 5+ years of experience in customer marketing, preferably within B2B SaaS.
Required Skills:
- Proven track record of developing and executing successful customer marketing programs that drive retention and expansion
- Strong analytical skills, with the ability to leverage data to identify opportunities and optimize strategies
- Experience working with marketing automation platforms (e.g., Hubspot, Selligent) and CRM tools (e.g., Salesforce)
- Excellent communication and collaboration skills, with the ability to influence cross-functional teams
- Passion for innovation, AI-driven marketing, and delivering exceptional customer experiences
- Comfortable working in a fast-paced, dynamic environment and adapting to evolving priorities
Preferred Skills:
- Experience working with customer success teams to drive customer engagement and retention
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in customer marketing, with a proven track record of driving customer engagement and retention through data-driven strategies.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Senior Manager role in Toronto)
Benefits:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Referral bonus policy
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Hybrid work organization
- GRSP and TFSA matching program available
- Medical coverage benefits including health, vision and dental
- Life Insurance, Critical Illness, Accidental death, long-term disability insurance
- Work from abroad policy
- Paid employee volunteer day
- Monthly Allowance for electricity and Internet
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in Toronto, with benefits packages varying by company policy.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, helping companies assess and improve their environmental, social, and ethical performance.
Company Size: EcoVadis has 11-50 employees, providing a dynamic and agile work environment where individual contributions can make a significant impact.
Founded: EcoVadis was founded in 2015, with a mission to guide all companies toward a sustainable world.
Company Description:
- EcoVadis is committed to guiding companies toward sustainability by providing data-driven insights into their environmental, social, and ethical risks
- The company's solutions are backed by an international team of experts and powerful technology, enabling businesses to make informed decisions and improve their sustainability performance
- EcoVadis fosters a work environment that values smart work, fun, and making an impact, offering growth opportunities and a global perspective
Company Specialties:
- Business sustainability ratings
- Data-driven insights
- Environmental, social, and ethical performance assessment
- Global impact
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a purpose-driven company focused on sustainability, offering a unique opportunity for candidates to make a global impact while working in a dynamic and agile environment.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of customer marketing specialists
Work Arrangement: Hybrid - A mix of remote work and on-site collaboration, with flexible hours and a focus on results and impact
Growth Opportunities:
- Potential to expand the customer marketing team and take on additional responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to develop leadership skills and mentor team members
ASSUMPTION: This role offers significant growth potential, with the opportunity to shape the customer marketing function and make a measurable impact on the company's success.
🌍 Location & Work Environment
Office Type: EcoVadis has a hybrid work environment, with offices in Toronto and other global locations
Office Location(s): 4773 Yonge St, 5E, Toronto, Ontario M2N 0G2, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant business ecosystem, offering a wide range of amenities and attractions
- The office is conveniently located in North York, with easy access to public transportation and nearby restaurants and shops
- EcoVadis fosters a diverse and inclusive work environment, welcoming candidates from various backgrounds
Work Schedule: Flexible hours with a hybrid work arrangement, allowing for a balance between remote work and on-site collaboration
ASSUMPTION: The hybrid work environment at EcoVadis offers a flexible and inclusive work setting, enabling employees to balance their personal and professional lives while collaborating with a diverse team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and a team member
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Customer-centric mindset and ability to empathize with customers
Application Tips:
- Tailor your resume and cover letter to highlight your customer marketing experience and achievements
- Demonstrate your understanding of EcoVadis' mission and the role's responsibilities in your application materials
- Prepare examples of your experience with customer lifecycle management, cross-selling, and data-driven decision-making
ATS Keywords: Customer Marketing, Cross-Sell, Revenue Expansion, Customer Lifecycle Strategy, Data-Driven Programs, Customer Engagement, Product Adoption, Marketing Automation, CRM Tools, AI-Driven Innovation
ASSUMPTION: The interview process at EcoVadis is designed to assess candidates' strategic thinking, data analysis skills, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Hubspot or similar marketing automation platform
- Salesforce or similar CRM tool
- AI-powered tools for customer segmentation and personalization
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry, with a focus on marketing automation, CRM, and AI-driven innovation.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: EcoVadis is committed to guiding companies toward sustainability and making a global impact
- Inclusive: EcoVadis fosters a diverse and inclusive work environment, welcoming candidates from various backgrounds
- Collaborative: EcoVadis encourages cross-functional collaboration and teamwork to drive success
Work Style:
- Data-driven: EcoVadis relies on data and insights to inform decision-making and optimize performance
- Agile: EcoVadis operates in a dynamic and fast-paced environment, requiring adaptability and a growth mindset
- Customer-centric: EcoVadis prioritizes customer needs and preferences in all aspects of its business
Self-Assessment Questions:
- How do you align with EcoVadis' mission to guide companies toward sustainability?
- How do you approach cross-functional collaboration and communication in a dynamic work environment?
- How do you balance data-driven decision-making with a customer-centric mindset?
ASSUMPTION: EcoVadis values candidates who are passionate about sustainability, adaptable, and customer-focused, with a strong ability to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing a remote team and balancing work-life integration in a hybrid work environment
- Adapting to a fast-paced and dynamic work environment, with evolving priorities and responsibilities
- Balancing strategic planning and execution, with a focus on driving business growth and customer success
- Navigating a small company culture, with limited resources and a focus on efficiency and impact
ASSUMPTION: These challenges are inherent to working in a fast-growing, purpose-driven company, requiring candidates to be adaptable, strategic, and customer-focused.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Senior Manager: The Senior Manager role offers additional leadership responsibilities, strategic decision-making, and growth opportunities
- B2B SaaS vs. Other Industries: B2B SaaS companies often prioritize data-driven decision-making, customer-centricity, and rapid growth, requiring candidates to be adaptable and strategic
- Customer Marketing vs. Product Marketing: Customer Marketing focuses on customer engagement, retention, and expansion, while Product Marketing focuses on product positioning, messaging, and launch strategies
ASSUMPTION: This role offers unique growth opportunities and strategic decision-making responsibilities, with a focus on driving customer success and business growth in a dynamic and purpose-driven environment.
📝 Sample Projects
- Developing and executing a customer lifecycle strategy that reduces churn and drives product adoption
- Identifying and activating cross-sell opportunities across EcoVadis' suite of products, driving revenue expansion and customer engagement
- Collaborating with cross-functional teams to create aligned and proactive customer contact strategies, enhancing customer relationships and driving business growth
ASSUMPTION: These sample projects reflect the strategic, data-driven, and customer-centric nature of the role, requiring candidates to balance strategic planning and execution with a focus on driving business growth and customer success.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what opportunities are there for expansion and team growth?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact in this timeframe?
- How does EcoVadis support the professional development and growth of its employees, particularly in customer marketing?
- What are the most significant challenges facing the customer marketing function, and how can this role address them to drive business growth and customer success?
- How does EcoVadis measure the success of its customer marketing programs, and what key performance indicators (KPIs) should I focus on to drive impact?
ASSUMPTION: These interview questions are designed to assess the role's strategic fit, growth opportunities, and the company's commitment to supporting the success of its customer marketing function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through EcoVadis' careers page
- Tailor your resume and cover letter to highlight your customer marketing experience and achievements, demonstrating your understanding of the role's responsibilities and EcoVadis' mission
- Prepare examples of your experience with customer lifecycle management, cross-selling, and data-driven decision-making to showcase your skills and qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
