📌 Core Information
🔹 Job Title: Senior Manager, Customer Marketing
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer lifecycle strategies to drive retention and expansion
- Identifying and activating cross-sell opportunities across EcoVadis' suite of products
- Collaborating with cross-functional teams to create aligned and proactive customer contact strategies
- Leveraging AI-powered tools and marketing automation to personalize engagement and predict customer needs
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business impact.
📋 Key Responsibilities
✅ Own and optimize the customer lifecycle strategy, creating scalable, measurable programs that onboard, engage customers, and drive product adoption to ultimately reduce churn and drive lifetime value
✅ Identify and activate cross-sell opportunities across EcoVadis' suite of products to ensure customers unlock the full value of EcoVadis sustainability solutions
✅ Strengthen customer relationships by keeping customers up to date on enhancements, maximizing the impact of product updates and campaigns to drive value realization for customers
✅ Develop content program for customers, integrating success stories, case studies, thought leadership, and other topics of interest into customer marketing programs
✅ Collaborate with cross-functional teams, including Product Marketing, Product Management, Sales, and Customer Success, to design and drive customer marketing programs
✅ Leverage AI-powered tools and marketing automation to scale customer marketing efforts, personalize engagement, and predict customer needs
✅ Track, measure, and report on customer marketing KPIs, using data-driven insights to improve program effectiveness and drive business impact
ASSUMPTION: This role requires a data-driven approach to decision-making, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field. MBA preferred.
Experience: 5+ years of experience in customer marketing, preferably within B2B SaaS.
Required Skills:
- Proven track record of developing and executing successful customer marketing programs that drive retention and expansion
- Strong analytical skills, with the ability to leverage data to identify opportunities and optimize strategies
- Experience working with marketing automation platforms (e.g., Hubspot, Selligent) and CRM tools (e.g., Salesforce)
- Excellent communication and collaboration skills, with the ability to influence cross-functional teams
- Passion for innovation, AI-driven marketing, and delivering exceptional customer experiences
- Comfortable working in a fast-paced, dynamic environment and adapting to evolving priorities
Preferred Skills:
- Experience working with AI-powered tools to personalize engagement and predict customer needs
- Familiarity with the sustainability industry or related fields
ASSUMPTION: Candidates with experience in B2B SaaS and a strong background in customer marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for Senior Marketing Managers in Toronto)
Benefits:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Referral bonus policy
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Hybrid work organization
- GRSP and TFSA matching program available
- Medical coverage benefits including health, vision and dental
- Life Insurance, Critical Illness, Accidental death, long-term disability insurance
- Work from abroad policy
- Paid employee volunteer day
- Monthly Allowance for electricity and Internet
Working Hours: Full-time, 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, helping companies improve their environmental, social, and ethical performance.
Company Size: EcoVadis has 11-50 employees, which means the company is small enough for applicants to have a significant impact but large enough to offer stability and growth opportunities.
Founded: EcoVadis was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- EcoVadis guides companies toward a sustainable world by providing business sustainability ratings and actionable insights
- The company's solutions are backed by an international team of experts and powerful technology
- EcoVadis analyzes data and builds sustainability scorecards that give companies actionable insights into their environmental, social, and ethical risks
Company Specialties:
- Sustainability ratings
- Business impact analysis
- Risk management
- Corporate social responsibility
- Impact evaluation
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a mission-driven company focused on helping businesses improve their sustainability performance. Applicants should be passionate about sustainability and driving positive change.
📊 Role Analysis
Career Level: This role is a senior management position, offering significant responsibility and the opportunity to make a substantial impact on the company's growth and success.
Reporting Structure: The Senior Manager, Customer Marketing, will report directly to the Chief Marketing Officer and work closely with cross-functional teams, including Product Marketing, Product Management, Sales, and Customer Success.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- As EcoVadis continues to grow, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the company
- The company offers a supportive and collaborative work environment that encourages professional development and growth
- EcoVadis provides access to professional mental health support and a wellness allowance to help employees maintain a healthy work-life balance
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success and advance their career in the process.
🌍 Location & Work Environment
Office Type: EcoVadis has a hybrid work environment, with a combination of on-site and remote work.
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the most populous city in Canada
- The city is known for its diverse culture, vibrant arts scene, and strong economy
- Toronto is home to a thriving tech industry, with a growing number of startups and established companies
Work Schedule: Full-time, 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to the Toronto office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Chief Marketing Officer
- Background check and reference check
- Job offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and collaboration skills
- Customer-centric mindset and ability to understand customer needs
- Familiarity with marketing automation platforms and CRM tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of EcoVadis' mission and the impact the company is making in the sustainability space
- Showcase your ability to develop and execute customer lifecycle strategies and drive business impact
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer-centric mindset, and ability to work effectively with cross-functional teams
ATS Keywords: Customer Marketing, Cross-Sell, Revenue Expansion, Customer Lifecycle Strategy, Data-Driven Programs, Customer Engagement, Product Adoption, Marketing Automation, CRM Tools, AI-Driven Marketing, Sustainability
ASSUMPTION: EcoVadis uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Hubspot (Marketing Automation)
- Selligent (Marketing Automation)
- Salesforce (CRM)
- AI-powered tools for personalizing engagement and predicting customer needs
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. EcoVadis provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Impact
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-centric and focused on driving business impact
Self-Assessment Questions:
- Do you share EcoVadis' commitment to driving positive change in the sustainability space?
- Are you comfortable working in a hybrid environment and collaborating with cross-functional teams?
- Do you have a proven track record of developing and executing successful customer marketing programs that drive retention and expansion?
ASSUMPTION: EcoVadis is looking for candidates who align with the company's values and work style, and who are passionate about driving positive change in the sustainability space.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires adaptability and responsiveness to change
- Balancing the need to drive business impact with a customer-centric mindset and a focus on long-term customer retention
- Collaborating effectively with cross-functional teams, including Product Marketing, Product Management, Sales, and Customer Success
- Keeping up with the latest trends and best practices in customer marketing, AI-driven marketing, and marketing automation
ASSUMPTION: These challenges are inherent to the role and require a strategic, data-driven, and customer-centric approach to overcome.
📈 Similar Roles Comparison
- Compared to other customer marketing roles, this position offers a unique opportunity to work on a global mandate and shape the way EcoVadis engages with its customers at every stage of their journey
- In the sustainability industry, EcoVadis is a leader in business sustainability ratings, providing a unique context for this role and the impact it can have on the company's success
- Career-wise, this role offers significant growth potential, with the opportunity to take on additional responsibilities and advance within the company
ASSUMPTION: This role is unique in its global scope, industry context, and growth potential, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a targeted cross-sell campaign to drive portfolio expansion for a specific customer segment
- Creating a customer onboarding program that drives product adoption and reduces churn for new customers
- Analyzing customer data to identify trends and mitigate churn risks, activating upsell and cross-sell opportunities
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Manager, Customer Marketing, might work on, but the specific projects will vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the customer marketing team currently, and how can this role help address them?
- How does EcoVadis support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does EcoVadis measure the success of its customer marketing programs, and what are the key KPIs for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the team they will be working with, and to assess whether the opportunity aligns with their career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer-centric mindset, and ability to work effectively with cross-functional teams
- If selected for an interview, be prepared to discuss your approach to customer lifecycle strategy, cross-sell opportunities, and data-driven decision-making
- Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
