📌 Core Information
🔹 Job Title: Senior Manager, Demand Generation
🔹 Company: Pure Storage
🔹 Location: Santa Clara, California
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Santa Clara, CA office)
🚀 Job Overview
Key aspects of this role include:
- Developing, maintaining, and executing demand generation campaigns aligned with business goals
- Collaborating with marketing ops, sales, and creative teams to design and launch multi-channel campaigns
- Establishing goals, KPIs, and regularly reporting on demand program performance
- Building programs that support sales enablement and driving integrated marketing strategies
ASSUMPTION: This role requires a strategic and results-driven individual with deep B2B marketing experience and a passion for building scalable programs that convert.
📋 Key Responsibilities
✅ Develop, maintain, and execute demand generation campaigns aligned with business goals
✅ Work closely with marketing ops, sales, and creative teams to design and launch multi-channel campaigns including email, digital, direct mail, and content syndication
✅ Map personas to buyer’s journey and build targeted campaigns
✅ Establish goals and KPIs on demand programs and regularly report on their performance
✅ Update sales on a regular basis on plans, progress of campaigns, and upcoming activities
✅ Collaborate with sales and marketing to build programs that support sales enablement
✅ Recommend new tools to drive and scale campaigns with an emphasis on integrated marketing
ASSUMPTION: This role requires strong creative and analytical skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience leading and running demand generation campaigns for large B2B organizations
Required Skills:
- Proficient in email marketing strategy and execution
- Proven experience building B2B marketing acquisition channels with small businesses and large enterprises
- Solid experience working with Salesforce.com and Marketo to execute integrated demand generation campaigns including measurement of campaign effectiveness
- Proven experience partnering with sales and marketing teams to create and execute integrated marketing programs
- Track record of marketing results with strong creative and analytical mindset
Preferred Skills:
- Experience with additional marketing automation tools
- Familiarity with data analytics and reporting tools
ASSUMPTION: Candidates with experience in the tech industry and familiarity with enterprise storage solutions may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $176,000 - $265,000 USD (based on experience and performance)
Benefits:
- Flexible Time Off
- Wellness Resources
- Company-Sponsored Team Events
- Incentive Pay
- Equity
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level demand generation role in the Bay Area. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Pure Storage operates in the IT Services and IT Consulting industry, focusing on enterprise storage solutions and data management.
Company Size: Pure Storage has 5,001-10,000 employees, providing a large and established work environment with ample opportunities for collaboration and growth.
Founded: Pure Storage was founded in 2009 and has since grown to become a leading provider of all-flash storage solutions.
Company Description:
- Pure Storage delivers a cloud experience that empowers organizations to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it.
- The company's commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale.
- Pure Storage is dedicated to reducing data center emissions worldwide through its environmental sustainability efforts.
Company Specialties:
- Enterprise Storage
- Data Center
- Server virtualization
- Desktop virtualization
- Oracle database
- Cloud computing
- Solid State Disk
- Flash memory
- Data Storage
- Cybersecurity
- Ransomware
- Kubernetes
- Data Analytics
- AI
- Cloud Storage
- Artificial Intelligence
- Data Recovery
- SQL Servers
- SAP HANA
- Data Backup
- IT Operations
- IT Management
- Storage As A Service
- Private Cloud
- Public Cloud
- Multi Cloud
Company Website: http://www.purestorage.com
ASSUMPTION: Pure Storage is a well-established company with a strong focus on innovation and customer satisfaction, making it an attractive employer in the tech industry.
📊 Role Analysis
Career Level: Senior Manager level, with the opportunity to grow and take on more responsibilities within the marketing department.
Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them, depending on the organization's structure.
Work Arrangement: This role is on-site, requiring the candidate to work from the Santa Clara, CA office in compliance with Pure's policies.
Growth Opportunities:
- Potential to lead and mentor a team of demand generation specialists
- Opportunity to work on high-impact projects that drive business growth
- Chance to develop skills in integrated marketing, sales enablement, and campaign management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to expand their skills and take on more responsibilities within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Santa Clara, CA
Geographic Context:
- Santa Clara is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
- The area offers a diverse range of cultural attractions, recreational activities, and dining options
- Santa Clara has a Mediterranean climate, with mild, wet winters and warm, dry summers
Work Schedule: Full-time, with a flexible work schedule that may include occasional overtime or weekend work to meet project deadlines
ASSUMPTION: The on-site work arrangement may require some flexibility in working hours to accommodate meetings and collaboration with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with marketing and sales leadership
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and execution experience
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight your experience with demand generation campaigns and integrated marketing strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your ability to work effectively with cross-functional teams and drive results
ATS Keywords: Demand Generation, B2B Marketing, Email Marketing, Salesforce.com, Marketo, Campaign Management, Integrated Marketing, Sales Enablement, Lead Tracking, Performance Reporting, Collaboration, Program Development, Strategic Planning, Results-Driven
ASSUMPTION: The interview process for this role may include assessments of your technical skills, as well as your ability to work effectively with cross-functional teams and drive results.
🛠️ Tools & Technologies
- Salesforce.com
- Marketo
- Additional marketing automation tools (e.g., Pardot, HubSpot)
- Data analytics and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with the listed tools is preferred, but not required. The ideal candidate will have a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic work environment
- Focus on results and driving business growth
- Collaborative and team-oriented culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you results-driven and able to work effectively with cross-functional teams?
- Do you have a strong customer focus and a commitment to delivering exceptional results?
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong work ethic, a customer-centric mindset, and a commitment to driving results through collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced and dynamic work environment
- Meeting and exceeding performance metrics and KPIs
ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced, dynamic work environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Demand Generation Manager or Senior Marketing Manager role in other tech or IT services companies
- However, Pure Storage's focus on enterprise storage solutions and data management sets it apart from other companies in the industry
- Career progression in this role may include advancing to a Director or VP of Marketing position within the organization
ASSUMPTION: While this role is similar to other senior-level demand generation roles in the tech industry, Pure Storage's unique focus on enterprise storage solutions and data management provides a distinct opportunity for growth and innovation.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive pipeline growth for a new product launch
- Collaborating with sales and marketing to create and implement a sales enablement program that supports revenue targets
- Analyzing campaign performance data to optimize demand generation strategies and improve ROI
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the ideal candidate might work on in this role. Actual projects may vary based on the organization's priorities and business needs.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategies and how this role fits into the broader marketing plan?
- How does the marketing team collaborate with sales to ensure alignment and support for demand generation campaigns?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for growth and development within the marketing department and the organization as a whole?
- How does Pure Storage support work-life balance for its employees, particularly in a senior-level role like this one?
ASSUMPTION: These interview questions are designed to help you better understand the role, the team, and the company culture, as well as assess your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your ability to work effectively with cross-functional teams and drive results
- Research Pure Storage's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
