📌 Core Information
🔹 Job Title: Senior Manager - Demand Partnerships, EMEA
🔹 Company: InMobi
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Remote OK
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote-friendly (London, Dubai)
🚀 Job Overview
Key aspects of this role include:
- Managing and growing EMEA-based demand partnerships
- Driving revenue growth from global partners
- Collaborating with internal teams to activate new deals
- Analyzing regional insights for strategic decision-making
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of programmatic advertising.
📋 Key Responsibilities
✅ Manage and grow EMEA-based demand partnerships (DSPs and SSP bidders)
✅ Have a thorough grasp on managed partners and articulate opportunities and challenges
✅ Strengthen relationships with London-based DSPs, exchange bidders, and regional trading teams of global partners
✅ Own bidder development and manage a pipeline from prospecting to MSA execution and SE integration
✅ Support EMEA Agency Dev and Trading Desk team efforts, upselling Auction Packages, Standard Deals, and hosting lunch & learns
✅ Surface regional insights and revenue trends on a weekly basis
✅ Analyze spend patterns, gaps, and advertiser churn
✅ Run QBRs with in-region partners and own ongoing communication
✅ Identify compliance requirements and project manage key initiatives across the wider demand partnerships team
✅ Identify product requirements to unlock spend and prioritize accordingly with the product team
✅ Drive adoption of all channels: App, CTV, and Web across all identified partnerships
ASSUMPTION: This role involves a mix of strategic planning, relationship management, and data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 8+ years of experience in programmatic advertising, preferably in a brand DSP, CTV, or mobile app advertising organization
Required Skills:
- Proven success in managing and scaling strategic partnerships within the ad tech or brand marketing ecosystem
- Experience working with agencies and advertisers directly to influence deal-based media activations
- Deep understanding of brand advertising KPIs and desired outcomes
- Subject matter expert in brand advertising, CTV, and mobile app advertising
- Analytical and data-driven, comfortable with dashboards, cohort analysis, and performance metrics
- Excellent communication and stakeholder management skills
- Ability to thrive in a fast-paced, globally distributed team environment
Preferred Skills:
- Fluency in additional European languages
- Experience working with global partners and managing remote teams
ASSUMPTION: Candidates should have a strong background in programmatic advertising and proven partnership management experience.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a senior manager role in London)
Benefits:
- Daily Meals
- Gym
- Yoga Classes
- Cutting-edge Training
- Cocktails at Drink Cart Thursdays
- Fun at Work on Funky Fridays
- Bring Kids and Pets to Work
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. The benefits package is comprehensive and focused on employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees (Medium-sized company with established processes and a significant presence in the industry)
Founded: 2000 (InMobi was founded in 2000, with a significant growth period in 2007)
Company Description:
- InMobi is a leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world
- The company's end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere
- InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers by understanding, engaging, and acquiring them effectively through data-driven media solutions
- Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra, inspiring consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps
Company Specialties:
- Global Mobile Ad Platform
- Mobile Advertising
- Discovery Platform for Consumers
- App Developers
- Mobile App Marketing
- Mobile App Monetization
- Performance Marketing
- Video Advertising
- Native Ads
- Mobile Video
- Mobile Programmatic Video
- Mobile App Remarketing
- Mobile App Exchange
- Mobile Commerce
- Vertical Video
- Interactive Video
- Growth Marketing
- Retargeting
- Mobile Marketing
- and App Publishers
Company Website: advertising.inmobi.com
ASSUMPTION: InMobi is a well-established company with a strong presence in the advertising industry, offering a comprehensive range of advertising solutions for businesses worldwide.
📊 Role Analysis
Career Level: Senior Manager (Experienced professional with significant responsibility and influence)
Reporting Structure: This role reports directly to the Global Head of Demand Partnerships and manages a team of regional demand partnership managers
Work Arrangement: Remote-friendly (with a preference for candidates based in London or Dubai)
Growth Opportunities:
- Potential to grow into a global leadership role within the demand partnerships team
- Opportunities to work on high-impact projects and drive significant revenue growth
- Access to professional development and training opportunities through InMobi's InMobi Live Your Potential program
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global demand partnerships strategy.
🌍 Location & Work Environment
Office Type: Hybrid (with a preference for candidates based in London or Dubai)
Office Location(s): London, United Kingdom; Dubai, United Arab Emirates
Geographic Context:
- London is a major global hub for the advertising industry, with a diverse range of agencies, advertisers, and tech companies
- Dubai is a growing market for programmatic advertising, with a strong focus on digital transformation and innovation
Work Schedule: Full-time, with flexible working hours and remote work options
ASSUMPTION: This role offers a hybrid work arrangement, with a preference for candidates based in London or Dubai, allowing for better collaboration and time zone alignment with regional partners.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the global head of demand partnerships and a member of the HR team
- Final round interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and partnership management skills
- Communication and stakeholder management abilities
- Industry knowledge and understanding of brand advertising KPIs
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in programmatic advertising and partnership management
- Prepare for behavioral interview questions that focus on your ability to manage strategic partnerships, drive revenue growth, and analyze regional insights
- Be ready to discuss your understanding of brand advertising KPIs and industry trends
ATS Keywords: Programmatic Advertising, Strategic Partnerships, Brand Advertising, CTV, Mobile App Advertising, Analytical Skills, Communication Skills, Stakeholder Management, Revenue Growth, Client Relationship Management, Market Analysis, Project Management, Negotiation Skills, Sales Strategy, Team Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge, with a strong emphasis on their partnership management experience.
🛠️ Tools & Technologies
- Salesforce
- Google Suite (Gmail, Google Drive, Google Docs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Ad tech platforms (e.g., DSPs, SSPs, ad servers)
ASSUMPTION: This role requires proficiency in CRM software, data visualization tools, and ad tech platforms, with a strong focus on Salesforce for managing partnerships and tracking performance.
👔 Cultural Fit Considerations
Company Values:
- Think Big
- Be Passionate
- Show Accountability
- Take Ownership with Freedom
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Fast-paced and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, globally distributed team environment?
- Are you comfortable managing multiple stakeholders and driving revenue growth through strategic partnerships?
- Do you have a deep understanding of brand advertising KPIs and industry trends?
- Are you able to analyze data and make data-driven decisions to optimize performance?
ASSUMPTION: InMobi values candidates who are passionate, accountable, and results-driven, with a strong focus on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- Managing a large portfolio of demand partnerships across EMEA
- Driving revenue growth in a competitive and dynamic market
- Collaborating with internal teams to activate new deals and optimize performance
- Analyzing regional insights and trends to inform strategic decision-making
- Managing remote teams and stakeholders across different time zones
ASSUMPTION: This role presents significant challenges and opportunities, requiring a strategic mindset, strong communication skills, and a deep understanding of the programmatic advertising landscape.
📈 Similar Roles Comparison
- This role is similar to other senior manager roles in demand partnerships, but with a focus on EMEA-based partnerships and global revenue growth
- Unlike other roles, this position requires a strong understanding of brand advertising KPIs and industry trends, as well as experience working with global partners and managing remote teams
- Career progression in this role may lead to global leadership opportunities within the demand partnerships team
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong focus on global revenue growth and strategic partnership management.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new DSP integration in EMEA
- Analyzing regional spend patterns and identifying opportunities for revenue growth
- Managing a portfolio of demand partnerships and driving quarter-over-quarter revenue growth
- Collaborating with internal teams to activate new deals and optimize performance for brand direct, agency, and DSP buyers
ASSUMPTION: These sample projects reflect the strategic, analytical, and collaborative nature of the role, with a strong focus on driving revenue growth and optimizing performance.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the global demand partnerships strategy, and what are the opportunities for growth and impact?
- What are the key challenges facing the EMEA demand partnerships team, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in programmatic advertising and partnership management
- Prepare for behavioral interview questions that focus on your ability to manage strategic partnerships, drive revenue growth, and analyze regional insights
- Be ready to discuss your understanding of brand advertising KPIs and industry trends
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if they need any additional information
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
