📌 Core Information
🔹 Job Title: Senior Manager, Digital Consumer Marketing
🔹 Company: Regeneron Pharmaceuticals
🔹 Location: Sleepy Hollow, New York
🔹 Job Type: Full-Time, Hybrid (4 days on-site)
🔹 Category: Biotechnology, Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Sleepy Hollow, NY) required
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy and execution of consumer digital ecosystem for Atopic Dermatitis indication
- Managing branded websites, paid media campaigns, and CRM/email marketing
- Collaborating cross-functionally with internal teams and agency partners
- Ensuring marketing efforts are compliant and aligned with brand goals
- Innovating with new tactics, channels, and technologies to differentiate brand experience
ASSUMPTION: This role requires a strategic thinker with strong project management skills and a deep understanding of digital marketing, CRM, and regulatory review processes.
📋 Key Responsibilities
✅ Manage the strategy, development, and optimization of Dermatology’s branded consumer website
✅ Introduce and evaluate new tactics, channels, and technologies to differentiate brand experience
✅ Manage multiple agency partners to ensure timely and high-quality delivery of all digital consumer initiatives
✅ Serve as a key digital lead within cross-functional teams, navigating Medical, Regulatory, and Legal (MRL) review processes
✅ Manage the digital consumer marketing budget, evaluating spend effectiveness and rebalancing investments
ASSUMPTION: This role involves managing complex digital initiatives, agency relationships, and ensuring compliance with brand goals and regulatory requirements.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 8+ years of life science marketing experience
Required Skills:
- Demonstrated expertise in digital media execution and CRM
- Strong project management and organizational skills
- Meticulous with a strong commitment to quality and compliance
- Proficiency in marketing performance analytics and optimization strategies
Preferred Skills:
- Experience working in a matrixed or alliance environment
ASSUMPTION: Candidates should have a strong background in digital marketing, CRM, and project management, with a proven track record in life science marketing.
💰 Compensation & Benefits
Salary Range: $132,400.00 - $216,000.00 annually
Benefits:
- Health and wellness programs
- Fitness centers
- Equity awards
- Annual bonuses
- Paid time off
Working Hours: Full-time, 40 hours per week, with flexibility for remote work 1 day per week
ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role in the biotechnology sector in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology, focused on developing and commercializing life-transforming medicines for serious diseases
Company Size: 10,001+ employees, with a global presence and expanding network
Founded: 1988, with a history of innovation and growth in the biopharmaceutical industry
Company Description:
- Regeneron is committed to inventing, developing, and commercializing life-transforming medicines for people with serious diseases
- The company focuses on establishing new ways to think about science, manufacturing, and commercialization in the biopharmaceutical industry
- Regeneron encourages innovation and collaboration across its global network
Company Specialties:
- Biotechnology
- Pharmaceuticals
- Innovative medicines
Company Website: www.regeneron.com
ASSUMPTION: Regeneron is a well-established biotechnology company with a strong focus on innovation and growth in the biopharmaceutical industry.
📊 Role Analysis
Career Level: Senior Manager, with the opportunity to lead and influence cross-functional teams and agency partners
Reporting Structure: This role reports to the Director, Digital Consumer Marketing and collaborates with various internal teams and agency partners
Work Arrangement: Hybrid, with 4 days required on-site in Sleepy Hollow, NY, and 1 day remote
Growth Opportunities:
- Potential to expand responsibilities and impact as the company grows and enters new markets
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Possibility to develop skills in areas such as alliance management, regulatory affairs, or medical affairs
ASSUMPTION: This role offers growth opportunities through expanded responsibilities, cross-functional collaboration, and potential skill development in related areas.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern and collaborative workspace in Sleepy Hollow, NY
Office Location(s): 1 Rockwood Rd, Sleepy Hollow, NY 10591, US
Geographic Context:
- Sleepy Hollow, NY is located in Westchester County, approximately 30 miles north of New York City
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and dining options
- Regeneron's campus in Sleepy Hollow is part of a larger biotechnology hub, with several other biopharmaceutical companies nearby
Work Schedule: Full-time, with flexible remote work options (1 day per week)
ASSUMPTION: The work environment at Regeneron's Sleepy Hollow campus is modern, collaborative, and well-equipped to support the needs of digital consumer marketing teams.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and cross-functional team members
- Final interview with the Director, Digital Consumer Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management and organizational skills
- Compliance and attention to detail
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Regeneron's values
Application Tips:
- Highlight relevant experience in digital marketing, CRM, and project management in your resume
- Tailor your cover letter to demonstrate your understanding of the role, the company, and the industry
- Prepare examples of your work and be ready to discuss your approach to digital marketing strategy and execution
- Research Regeneron's company culture and values to ensure a strong cultural fit
ATS Keywords: Digital media execution, CRM, project management, compliance, marketing performance analytics, consumer marketing, brand differentiation, patient experience, innovation, strategic problem-solving, agency management, content development, regulatory review
ASSUMPTION: The interview process at Regeneron is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce)
- Web analytics tools (e.g., Google Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: The tools and technologies used in this role are standard for digital marketing and project management in the biopharmaceutical industry.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Strategic and proactive
- Collaborative and team-oriented
- Meticulous and detail-oriented
- Adaptable and open to change
- Innovative and creative
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing strategies that differentiate brands and improve patient experience?
- Are you comfortable managing complex digital initiatives and navigating internal and external partner relationships?
- Do you thrive in a collaborative, innovative, and patient-focused environment?
ASSUMPTION: Regeneron values candidates who are patient-focused, innovative, collaborative, accountable, and respectful, with a strategic and proactive work style.
⚠️ Potential Challenges
- Managing multiple agency partners and ensuring timely delivery of projects
- Navigating complex regulatory review processes for marketing materials
- Balancing brand goals, patient needs, and regulatory requirements in digital marketing campaigns
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
ASSUMPTION: This role presents challenges related to managing agency relationships, navigating regulatory review processes, and staying current with digital marketing trends and technologies.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on consumer marketing for a single brand indication (Atopic Dermatitis)
- Regeneron's global presence and expanding network offer opportunities for growth and collaboration not found in smaller organizations
- This role provides the chance to work on high-impact projects and drive meaningful change in the biopharmaceutical industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar digital marketing roles in the biopharmaceutical industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new brand launch in the Atopic Dermatitis space
- Managing a cross-functional team to create and launch a patient-focused mobile app to improve medication adherence and patient outcomes
- Collaborating with agency partners to create and optimize a series of engaging social media campaigns to raise brand awareness and drive patient education
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the digital consumer marketing role at Regeneron.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Atopic Dermatitis brand, and how will my work impact the overall patient experience?
- Can you describe the team structure and dynamics, and how will I collaborate with internal teams and agency partners to drive success?
- How does Regeneron support the professional development and growth of its employees, particularly in the digital marketing space?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Regeneron approach innovation and staying ahead of competitive benchmarks in the digital marketing landscape?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as provide insights into Regeneron's company culture and approach to digital marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in digital marketing, CRM, and project management
- Write a compelling cover letter that demonstrates your understanding of the role, the company, and the industry
- Prepare examples of your work and be ready to discuss your approach to digital marketing strategy and execution
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
