📌 Core Information
🔹 Job Title: Senior Manager, Digital Marketing
🔹 Company: UJA Federation of Greater Toronto
🔹 Location: North York, Ontario (Hybrid)
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the execution of UJA's digital strategy across web, email, social media, advertising, and more
- Managing a team of 3 Digital Marketing Specialists and a Web Manager
- Collaborating with internal stakeholders to advise on digital solutions
- Ensuring UJA's digital presence reflects best-in-class practices while supporting cross-organizational campaigns and initiatives
- Recruiting, motivating, developing, coaching, and retaining talent to deliver impactful results
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership. The ideal candidate will have a strong background in digital marketing, experience managing teams, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Plan and execute all digital marketing initiatives including SEO/SEM, email marketing, web updates, Google and social ads, and analytics
✅ Lead implementation of UJA’s digital products and ensure all digital deliverables are met on time and to standard
✅ Manage UJA’s web presence and oversee user experience, web analytics, lead generation tools, and digital asset organization
✅ Build, optimize, and measure email campaigns, nurture programs, and automation flows; manage prospect lists and segmentation strategies
✅ Collaborate with internal stakeholders to advise on digital solutions and work closely with IT and Salesforce teams to ensure digital systems are integrated and consistent across departments
✅ Organize and manage projects using tools like Wrike
✅ Recruit, motivate, develop, coach, and retain talent to deliver impactful results; champion a flexible, agile, and inclusive work environment, prioritizing health and well-being of team
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Post-secondary degree in digital marketing or related field, or equivalent experience
Experience: 5-7 years of relevant work experience
Required Skills:
- Proven experience with digital tools and platforms including website analytics, form creation, Salesforce, and email marketing systems (Pardot)
- Strong interpersonal skills with ability to quickly build rapport with colleagues, stakeholders, and lay leadership
- Proactive with excellent organizational and time management skills
- Strong problem-solving, decision-making, and analytical capabilities with excellent attention to detail; strategic thinker
- Enthusiasm, creativity, innovation, and the ability to thrive in a fast-paced environment
- Excellent written and verbal communication skills
- Maintain a high degree of discretion and confidentiality
Preferred Skills:
- Familiarity with the Toronto Jewish community and/or experience in Jewish Communal Service
ASSUMPTION: While a degree in digital marketing is preferred, equivalent experience and a strong portfolio will also be considered. Familiarity with the Toronto Jewish community is an asset but not a requirement.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Senior Manager, Digital Marketing role in Toronto)
Benefits:
- Flexible Work Schedule
- Rich Time-off Policy
- Early Office Closures for Jewish Sabbath
Working Hours: Full-time, 35-40 hours per week, with flexible scheduling and hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Manager, Digital Marketing role in Toronto. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on Jewish community services and fundraising
Company Size: 51-200 employees, which means the company is large enough to offer diverse opportunities but small enough for applicants to make a significant impact
Founded: UJA Federation of Greater Toronto was founded in 1918, making it one of the oldest and most established Jewish community organizations in Canada
Company Description:
- UJA Federation of Greater Toronto is the central fundraising organization for the Greater Toronto Area’s Jewish community
- It ensures the survival and growth of the Jewish community at home and overseas through fundraising, planning, and providing programs and services
- UJA Federation supports a diverse range of causes, including poverty alleviation, Jewish education, countering antisemitism, and strengthening connections with Israel and Jewish communities worldwide
Company Specialties:
- Fundraising
- Volunteerism
- Community advocacy
- Social welfare
Company Website: JewishToronto.com
ASSUMPTION: UJA Federation of Greater Toronto is a well-established organization with a broad scope of responsibilities. Applicants should be prepared to work on a wide range of initiatives and be comfortable with the organization's Jewish focus.
📊 Role Analysis
Career Level: Senior Manager, indicating a high level of responsibility and strategic decision-making
Reporting Structure: This role reports directly to the Chief Marketing Officer and has supervisory responsibilities for a team of 4
Work Arrangement: Hybrid, with a mix of remote and on-site work. The specific arrangement may be discussed during the interview process
Growth Opportunities:
- Potential to advance to a Director-level role within the organization
- Opportunities to expand digital marketing efforts and lead new initiatives
- Chance to develop and mentor team members, contributing to their career growth
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to expand the organization's digital marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): 4600 Bathurst Street, Toronto, Ontario M2R 3V2, CA
Geographic Context:
- North York is a diverse and vibrant neighborhood in Toronto, offering a mix of urban and suburban living
- The area is well-connected by public transportation, making it easy to commute from various parts of the Greater Toronto Area
- North York is home to a large Jewish population, with numerous synagogues, Jewish community centers, and other Jewish institutions
Work Schedule: Full-time, with flexible scheduling to accommodate hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the office location provides easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Chief Marketing Officer
- Reference checks and background screening
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Team management and leadership skills
- Cultural fit and alignment with UJA's mission and values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and team management skills
- Be prepared to discuss your approach to digital marketing strategy and tactics
- Demonstrate your ability to work collaboratively and manage multiple priorities
- Showcase your understanding of UJA's mission and values, and how your skills and experience align with the organization's goals
ATS Keywords: Digital Marketing, Senior Manager, SEO, SEM, Email Marketing, Web Analytics, Project Management, Team Management, Interpersonal Skills, Problem Solving, Decision Making, Analytical Skills, Communication Skills, Creativity, Innovation, Organizational Skills, Time Management, Confidentiality
ASSUMPTION: The application process is designed to assess the candidate's digital marketing expertise, team management skills, and cultural fit with UJA's mission and values.
🛠️ Tools & Technologies
- Website analytics tools (e.g., Google Analytics)
- Email marketing platforms (e.g., Pardot)
- SEO/SEM tools (e.g., Google Ads, SEMrush)
- Project management tools (e.g., Wrike)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Slack)
ASSUMPTION: The role requires proficiency in a range of digital marketing tools and platforms. Familiarity with these tools is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Respect and dignity for all individuals
- Integrity and accountability
- Collaboration and teamwork
- Excellence and continuous learning
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on results and impact
- Flexible and adaptable approach to work
Self-Assessment Questions:
- How do you embody UJA's values in your daily work?
- Describe a time when you had to adapt to a significant change in priorities or direction. How did you handle it?
- How do you approach building and maintaining effective working relationships with team members, stakeholders, and lay leadership?
ASSUMPTION: UJA Federation of Greater Toronto values candidates who align with their mission, values, and work style. Applicants should be prepared to demonstrate their fit with the organization's culture during the interview process.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning with hands-on execution
- Working in a fast-paced environment with shifting priorities
- Navigating a large organization with multiple stakeholders
ASSUMPTION: The role presents both opportunities and challenges. Successful candidates will be able to manage a team, adapt to changing priorities, and navigate a complex organizational structure.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a balance of strategic thinking, tactical execution, and team management
- This role is unique in its focus on digital marketing within the non-profit sector, specifically for a Jewish community organization
- Career progression in this role may lead to leadership positions within UJA or other non-profit organizations
ASSUMPTION: This role offers a unique blend of strategic, tactical, and management responsibilities. Applicants should be prepared to wear multiple hats and adapt to the organization's specific needs.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to support a major fundraising campaign
- Managing a team to redesign and relaunch UJA's website, improving user experience and driving engagement
- Creating and optimizing email marketing campaigns to nurture leads and drive conversions
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Senior Manager, Digital Marketing may be expected to lead.
❓ Key Questions to Ask During Interview
- Can you describe the team I will be managing, and what support will be available to help them grow and develop?
- How does this role fit into the organization's long-term digital marketing strategy?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does UJA support work-life balance for its employees, particularly in a hybrid work arrangement?
- What opportunities are there for professional development and growth within this role and the organization?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and team management skills
- Prepare for the interview by researching UJA's mission, values, and digital marketing efforts
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
