📌 Core Information
🔹 Job Title: Senior Manager Digital Marketing
🔹 Company: Movado Group, Inc
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and executing digital marketing strategies across omni-channel efforts
- Managing paid media across all channels in partnership with a media agency
- Assisting in CRM management and marketplace marketing efforts
- Collaborating with cross-functional teams to drive business growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and best practices.
📋 Key Responsibilities
✅ Running point on digital marketing execution and strategy across omni-channel efforts to support all DTC businesses
✅ Managing paid media across all channels (PPC, social, search, display) in partnership with a media agency
✅ Assisting in CRM management as it relates to email and off-channel marketing touch points
✅ Assisting with marketplace marketing efforts
✅ Developing overall marketing testing plan across all digital channels
✅ Guiding team members in asset selection for digital assets and larger marketing calendar
✅ Partnering with cross-functional teams to ensure brand voice and overall media strategy is carried through on all paid digital channels
✅ Monitoring competition and providing suggestions for improvement
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years in a similar role, preferably within fashion or accessories
Required Skills:
- Proven experience in Facebook Ad Manager, DMPs, DSPs, Google AdWords, Microsoft advertising, etc.
- Deep understanding of digital marketing channels and their role in the overall marketing mix
- Excellent communication skills and working with cross-functional teams
- Positive attitude, strong work ethic, and ability to work in a fast-paced, dynamic work environment with tight deadlines
- Strong commercial eye and meticulous attention to detail
- Ability to build and maintain relationships
- Strong organization and prioritization skills to manage multiple projects simultaneously
- Proactive self-starter with ability to use own initiative
Preferred Skills:
- Experience in luxury, fashion, or accessories verticals
- Prior experience creating weekly/monthly campaign performance analysis
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on paid media and CRM management.
💰 Compensation & Benefits
Salary Range: $120,000 to $130,000 per year. Base salary is determined by individualized factors such as experience and market location.
Benefits:
- Medical Plans
- Dental Plans
- Vision Plan
- Life Insurance
- Accidental Dismemberment & Death Insurance
- Tuition Reimbursement program
- 401(k)
- Short-Term Disability
- Long-Term Disability
- Parental Leave
- Legal Plan
- Employee Assistance Program
- Pet Insurance
- Flexible Spending Account
- Critical Illness Insurance
- Watch Accommodations/Discounts
- Paid Time Off
- Company Paid Holidays
Working Hours: Full-time, 40 hours per week. This role may require occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are subject to change and may be modified based on business needs or applicable laws.
📌 Applicant Insights
🔍 Company Context
Industry: Luxury Goods & Jewelry. Movado Group is a global leader in the watch industry, designing, sourcing, and distributing watches, jewelry, and fashion accessories under several renowned brands.
Company Size: 1,001-5,000 employees. As a mid-sized company, Movado Group offers a blend of structured processes and opportunities for growth and innovation.
Founded: 1881. Movado Group has a rich history and a strong legacy in the watch industry, with a commitment to precision, innovation, and artistry.
Company Description:
- Movado Group is a global leader in the watch industry, designing, sourcing, and distributing watches, jewelry, and fashion accessories under several renowned brands.
- The company champions precision, innovation, and artistry, with a portfolio including Movado, EBEL, Concord, Olivia Burton, MVMT, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches, and Calvin Klein Watches.
- Movado Group offers expansive career opportunities within an environment where sustainable growth is intertwined with a passion for the arts.
Company Specialties:
- Watch Design & Manufacturing
- Jewelry & Accessories
- Global Distribution
- Retail Operations
Company Website: movadogroup.com
ASSUMPTION: Movado Group's extensive portfolio of brands and global presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management. This role is a senior-level position with significant responsibilities and the opportunity to lead a team.
Reporting Structure: The Senior Manager, Digital Marketing reports directly to the Vice President, Digital Marketing and oversees an Associate Manager and a Senior Specialist.
Work Arrangement: On-site, full-time. This role requires regular on-site presence to collaborate with cross-functional teams and manage day-to-day operations.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the digital marketing department
- Opportunities to work on global marketing campaigns and expand international experience
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office. Movado Group's headquarters is located in Paramus, New Jersey, with additional offices worldwide.
Office Location(s): 650 From Road, Suite 375, Paramus, New Jersey 07652, US
Geographic Context:
- Paramus, New Jersey, is located in the New York metropolitan area, offering easy access to cultural attractions, shopping, and dining options
- The area has a diverse population and a mix of urban and suburban environments
- New Jersey has a humid subtropical climate, with mild winters and warm, humid summers
Work Schedule: Standard business hours, with occasional overtime or flexible hours to meet project deadlines. The role may require travel for meetings or events.
ASSUMPTION: The office environment at Movado Group is professional and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Vice President, Digital Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on paid media and CRM management
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research Movado Group's brands, products, and competitors to demonstrate your industry knowledge and enthusiasm for the role
ATS Keywords: Digital Marketing, Paid Media, CRM Management, Ecommerce, Luxury Goods, Marketing Strategy, Team Leadership, Cross-Functional Collaboration, Performance Analysis
ASSUMPTION: The interview process at Movado Group is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Facebook Ad Manager
- DMPs (Data Management Platforms)
- DSPs (Demand-Side Platforms)
- Google AdWords
- Microsoft Advertising
- Enterprise-level CRM systems
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Precision: Upholding the highest standards of quality and craftsmanship
- Innovation: Pushing the boundaries of design and technology
- Artistry: Celebrating creativity and self-expression
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Dynamic: Thriving in a fast-paced, ever-changing environment
- Creative: Embracing a passion for artistry and self-expression
Self-Assessment Questions:
- Do I have a proven track record of success in digital marketing, with a focus on paid media and CRM management?
- Am I comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do I have strong leadership skills and the ability to collaborate effectively with cross-functional teams?
- Am I passionate about the luxury goods and jewelry industry and eager to contribute to Movado Group's success?
ASSUMPTION: Candidates who align with Movado Group's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a team and balancing multiple priorities and deadlines
- Keeping up with the latest trends and best practices in digital marketing
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a dynamic work environment and changing priorities
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other digital marketing management positions in its focus on luxury goods and jewelry, requiring a unique understanding of the industry and its consumers
- Compared to other marketing roles, this position places a greater emphasis on paid media and CRM management, with a broader scope of responsibilities
- Career progression in this role may involve advancing to a Director or Vice President role within the digital marketing department or expanding into a global marketing leadership position
ASSUMPTION: Understanding the unique aspects of this role and its potential career paths can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Optimizing paid media campaigns to improve ROI and drive revenue growth
- Implementing a new CRM system and integrating it with existing marketing channels to enhance customer engagement and retention
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role collaborate with other departments, such as ecommerce, creative, and merchandising?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- What opportunities are there for professional development and growth within the digital marketing department and the company as a whole?
- How does Movado Group support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, paid media, and CRM management
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research Movado Group's brands, products, and competitors to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
