📌 Core Information
🔹 Job Title: Senior Manager, Digital Marketing (18 Month Contract)
🔹 Company: Ontario Teachers' Pension Plan
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for OTPP
- Crafting metrics to measure digital brand activity and performance
- Leading MarTech implementation and maintenance across various channels
- Collaborating with cross-functional teams to drive digital transformation
- Managing direct reports and external agency relationships
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive digital marketing initiatives.
📋 Key Responsibilities
✅ Crafting the critical metric framework to measure all digital brand activity for OTPP
✅ Leading full MarTech implementation and maintenance frameworks, including running an Adobe Experience Manager ecosystem
✅ Collaborating with partners across IT, Product Delivery, Member Services, and Brand to evaluate technologies alongside business requirements
✅ Supporting authoring and publishing on the corporate website and developing a website governance model
✅ Leading the development of social monitoring capability and managing paid media executions
✅ Designing, building, and implementing advanced omni-channel analytics and reporting frameworks for OTPP
✅ Monitoring performance, finding opportunities for optimization and testing, and ensuring accurate tracking on all digital experiences
✅ Overseeing direct reports and managing external agency relationships
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Degree in Marketing or Communications
Experience: Minimum of 7 years in brand, digital marketing, or content strategy roles
Required Skills:
- Strong understanding of B2B content strategy development and web personalization strategies
- Deep SEO (technical and traditional) knowledge
- Excellent communication skills
- Proven experience leading and working with agencies
- Strong analytical ability to evaluate end-to-end customer experience
Preferred Skills:
- Experience within the financial industry and brand
- Fluency in French or other languages
ASSUMPTION: Given the role's focus on digital marketing, strong analytical skills, and experience with MarTech platforms are crucial for success.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Pay-for-performance environment with competitive salary and incentive
- Numerous opportunities for professional growth and development
- Comprehensive employer-paid benefits coverage
- Retirement income through a defined benefit pension plan
- Opportunity to invest back into the fund through the Deferred Incentive Program
- Flexible/hybrid work environment
- Competitive time off
- Flexible Travel Program
- Employee discount programs
Working Hours: 37.5 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ontario Teachers' Pension Plan is a global investor with net assets of CAD 266.3 billion, focusing on delivering retirement security for its members and pensioners.
Company Size: 1,001-5,000 employees, offering a large and diverse work environment with numerous opportunities for growth and development.
Founded: 1989, with a rich history and strong reputation in the financial services industry.
Company Description:
- Ontario Teachers' invests in a broad array of asset classes to deliver retirement security for its members
- It is a fully funded defined benefit pension plan, committed to responsible investing and sustainability
- Ontario Teachers' is a global investor with a presence in key markets around the world
Company Specialties:
- Capital Markets
- Finance
- Human Resources
- Infrastructure & Natural Resources
- IT
- Legal
- Pension Administration
- Private Capital
- Public Affairs & Communications
- Public Equities
- Strategy & Risk
Company Website: https://www.otpp.com
ASSUMPTION: Ontario Teachers' is a well-established organization with a strong focus on responsible investing and delivering retirement security for its members.
📊 Role Analysis
Career Level: Senior Manager, indicating a strategic and leadership role within the organization's digital marketing efforts.
Reporting Structure: This role reports directly to the Senior Director, Digital Marketing & Content Strategy and oversees a team of digital marketing professionals.
Work Arrangement: Hybrid, with a combination of in-office collaboration and remote working.
Growth Opportunities:
- Potential to grow into a permanent role or take on additional responsibilities within the digital marketing team
- Opportunities to work on high-impact projects and drive digital transformation across the organization
- Chance to develop leadership and management skills by overseeing direct reports and external agency relationships
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's digital marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of in-office and remote work arrangements.
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital of the province of Ontario and the largest city in Canada
- It is a multicultural city with a diverse range of industries and a strong economy
- Toronto offers a high quality of life, with numerous cultural attractions, entertainment options, and outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: Toronto offers a vibrant and dynamic work environment, with a diverse range of cultural attractions and a strong economy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Senior Director, Digital Marketing & Content Strategy
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Leadership and team management skills
- Communication and collaboration skills
- Cultural fit and alignment with Ontario Teachers' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of OTPP's digital marketing challenges and opportunities
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
ATS Keywords: Digital Marketing, Senior Manager, Adobe Experience Manager, MarTech, SEO, Paid Media, Analytics, Team Management, Leadership
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Adobe Experience Manager
- Adobe Analytics
- Adobe Target
- Adobe Audience Manager
- SEMrush
- Hootsuite
- SiteImprove
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Familiarity with Adobe Experience Manager and other MarTech platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Collaboration
- Accountability
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach integrating data and analytics into digital marketing strategies?
- Can you provide an example of a time when you led a team to achieve a significant digital marketing goal?
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
ASSUMPTION: Ontario Teachers' values a strong cultural fit, with an emphasis on integrity, respect, collaboration, accountability, and excellence.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing strategic planning with hands-on implementation
- Working effectively with cross-functional teams and external agencies
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other Senior Manager, Digital Marketing roles, this position places a greater emphasis on MarTech implementation and management, as well as team leadership and external agency relationship management
- Industry-specific context: Ontario Teachers' is a pension plan with a focus on responsible investing, requiring a strong understanding of the financial services industry and its unique digital marketing challenges
- Career path comparison: This role offers growth potential for candidates looking to advance their careers in digital marketing, with opportunities to take on additional responsibilities and move into permanent roles
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the digital marketing field.
📝 Sample Projects
- Developing and implementing a comprehensive MarTech strategy for OTPP, including Adobe Experience Manager ecosystem setup and integration
- Crafting and implementing a data-driven approach to measuring digital brand activity and performance, including dashboard development and optimization recommendations
- Managing a team to execute a high-impact digital marketing campaign, driving brand awareness and engagement across multiple channels
ASSUMPTION: These sample projects highlight the strategic and hands-on nature of the Senior Manager, Digital Marketing role at OTPP.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the organization, such as IT and Product Delivery?
- What opportunities are there for professional growth and development within the digital marketing team?
- How does Ontario Teachers' support work-life balance for employees in hybrid work arrangements?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research Ontario Teachers' and its digital marketing challenges and opportunities to demonstrate your understanding of the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
