Senior Manager, Digital Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Digital Marketing

🔹 Company: Resorts World Las Vegas

🔹 Location: Las Vegas, Nevada

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (not remote)

🚀 Job Overview

Key aspects of this role include:

• Managing all media planning, publisher relations, budgeting, and invoicing for digital marketing team
• Increasing brand awareness, enhancing brand image, and driving sales through digital strategies and advertising campaigns
• Oversight of all property and nightlife digital strategy and advertising campaigns
• Collaborating with cross-functional teams to integrate digital marketing efforts with overall brand campaigns
• Analyzing media metrics and drawing key recommendations for website optimization and ad campaigns

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple priorities in a fast-paced environment. Experience in hospitality, entertainment, or luxury product verticals is preferred but not required.

📋 Key Responsibilities

✅ Plan and execute all digital marketing tactics and programs with structured revenue and brand awareness goals

✅ Manage all media publisher and agency communication, including contract negotiations

✅ Manage all Google advertising suite of programs (Google Ads, Hotel Ads, SEM), CPC bid strategy for SEM, MetaSearch, etc.

✅ Experience with constructing test media campaigns, including dynamic ads, building and bidding within programmatic & native display advertising exchanges

✅ Project management skills to handle multiple priorities in a fast-paced, deadline-driven environment

✅ Manage and refine all digital ROI and KPI goals, and monitor key online marketing metrics to track success

✅ Produce executive-level reports and presentations on a routine basis

✅ Analyze media metrics to draw key recommendations around website optimization and ad campaigns

✅ Use personal device/cellular phone for job-related operational tasks, job duties, review of company documents, etc.

✅ Perform other job-related duties as requested

ASSUMPTION: This role requires strong problem-solving and communication skills, as well as the ability to work varied shifts, including nights, weekends, and holidays.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Management, or a related field (or equivalent education and experience)

Experience: At least four years of digital marketing experience and three years of leadership/management experience

Required Skills:

• Working knowledge of SEM strategy development and implementation
• Working knowledge of managing digital publishers directly, inclusive of contract negotiations
• Working knowledge of managing multiple complex paid digital and social campaigns across multiple brands simultaneously
• Proficient knowledge of paid social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and other emerging platforms
• Strong problem-solving and written and verbal communication skills
• Strong budget management and analytical skills
• Ability to work varied shifts, including nights, weekends, and holidays
• Ability to effectively communicate in English
• Polished appearance and demeanor
• Excellent customer service skills
• Ability to obtain and maintain full knowledge and understanding of company and department rules and regulations, policies, procedures
• Ability to successfully supervise and mentor a team

Preferred Skills:

• Knowledge and experience leveraging digital media in support of larger integrated brand campaigns within hospitality, entertainment, or luxury product verticals
• Previous experience working in a global advertising agency
• Google certification
• Facebook Professional Blueprint certification in media planning and buying
• Previous experience working in a large, luxury resort setting

ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Digital Marketing Manager in Las Vegas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts and perks

Working Hours: Full-time, typically 40 hours per week, with the possibility of working varied shifts, including nights, weekends, and holidays

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Resorts World Las Vegas operates in the hospitality and entertainment industry, focusing on luxury resorts and casinos. The company is part of the Genting Berhad group, which has operations in the Americas, Malaysia, Singapore, the United Kingdom, and the Bahamas.

Company Size: Resorts World Las Vegas is a large company with 5,001-10,000 employees. This size allows for extensive resources and opportunities for career growth but may also mean more bureaucracy and less personal attention.

Founded: The Genting Berhad group was founded in 1965, and Resorts World Las Vegas is its latest venture, opening in 2021.

Company Description:

• Resorts World Las Vegas is an integrated resort that combines luxury accommodations, gaming, dining, entertainment, retail, and nightlife
• The resort features 3,506 guest rooms and suites, an innovative gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, and a curated retail collection of designer and boutique shops
• Resorts World Las Vegas is Sharecare Health Security VERIFIED™ with Forbes Travel Guide, ensuring appropriate health and safety procedures are in place

Company Specialties:

• Luxury accommodations
• Gaming and entertainment
• Fine dining and culinary experiences
• World-class events and productions
• Retail and shopping

Company Website: http://www.rwlasvegas.com

ASSUMPTION: Resorts World Las Vegas is a high-profile, luxury resort that caters to an upscale clientele. Applicants should be comfortable working in a fast-paced, high-pressure environment and have a strong commitment to customer service and excellence.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Senior Manager, Digital Marketing will report directly to the Vice President of Marketing and will oversee a team of digital marketing specialists and coordinators.

Work Arrangement: This role is on-site, with the possibility of working varied shifts, including nights, weekends, and holidays. Remote work is not an option for this position.

Growth Opportunities:

• Progression to a Director or Vice President of Digital Marketing role
• Expansion into other areas of marketing or management within the company
• Potential opportunities in the broader Genting Berhad group, both domestically and internationally

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and the broader Genting Berhad group.

🌍 Location & Work Environment

Office Type: Upscale, luxury resort setting with modern amenities and facilities

Office Location(s): 3000 Las Vegas Blvd S, Las Vegas, Nevada, US

Geographic Context:

• Las Vegas is a major tourist destination, known for its casinos, entertainment, and nightlife
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• Las Vegas has a desert climate, with hot summers and mild winters

Work Schedule: Full-time, typically 40 hours per week, with the possibility of working varied shifts, including nights, weekends, and holidays

ASSUMPTION: Las Vegas offers a vibrant, dynamic work environment with ample opportunities for networking and professional growth. However, the city's fast-paced, high-pressure atmosphere may not be suitable for everyone.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Vice President of Marketing or another senior leader
• Background check and reference check
• Job offer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and management skills
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and leadership skills
• Include specific examples of your achievements in digital marketing campaigns and strategies
• Demonstrate your ability to work in a fast-paced, high-pressure environment
• Showcase your understanding of the hospitality and entertainment industry and the unique challenges and opportunities it presents

ATS Keywords: Digital Marketing, Senior Manager, SEM Strategy, Media Planning, Publisher Relations, Budget Management, Google Ads, Social Media, Project Management, Analytical Skills, Communication Skills, Customer Service, Team Supervision, Problem Solving, Dynamic Ads, Programmatic Advertising, KPI Monitoring

ASSUMPTION: The application process for this role may be competitive, given the company's reputation and the senior-level nature of the position. Applicants should be prepared to demonstrate their unique qualifications and fit for the role.

🛠️ Tools & Technologies

• Google Ads, Google Analytics, Google Tag Manager
• Meta (Facebook) Ads Manager, Facebook Pixel
• LinkedIn Campaign Manager
• Twitter Ads
• Programmatic advertising platforms (e.g., The Trade Desk, Google Display & Video 360)
• Native advertising platforms (e.g., Outbrain, Revcontent)
• SEMrush, Ahrefs, or other SEO and SEM tools
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with the latest digital marketing tools and platforms is essential for success in this role. Applicants should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of the business
• Integrity: Upholding ethical and moral principles in all actions
• Teamwork: Collaborating and supporting colleagues to achieve common goals
• Innovation: Embracing creativity and continuous improvement
• Responsibility: Taking ownership and accountability for one's actions and decisions

Work Style:

• Fast-paced and dynamic, with a focus on results and performance
• Team-oriented, with a strong emphasis on collaboration and communication
• Customer-focused, with a commitment to exceptional guest experiences
• Adaptable and flexible, with the ability to thrive in a changing environment
• Results-driven, with a focus on achieving and exceeding goals

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing, with a focus on strategy, execution, and analysis?
• Are you comfortable working in a fast-paced, high-pressure environment, with the ability to manage multiple priorities and meet tight deadlines?
• Do you possess strong leadership and management skills, with the ability to mentor and develop a team?
• Are you familiar with the hospitality and entertainment industry, and do you understand the unique challenges and opportunities it presents?
• Do you have a strong commitment to customer service and excellence, with the ability to deliver exceptional guest experiences?

ASSUMPTION: Applicants should carefully consider their fit with Resorts World Las Vegas' company values and work style before applying. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• The fast-paced, high-pressure environment may lead to long hours and occasional burnout
• The role requires working varied shifts, including nights, weekends, and holidays, which may impact work-life balance
• The Las Vegas climate may be challenging for some, with hot summers and mild winters
• The competitive nature of the hospitality and entertainment industry may present unique challenges and pressures
• The role may require frequent interaction with high-profile clients and VIPs, which may come with additional stressors and expectations

ASSUMPTION: Applicants should carefully consider the potential challenges of this role and ensure they are prepared to manage them effectively.

📈 Similar Roles Comparison

• Compared to other Senior Digital Marketing Manager roles, this position offers a unique opportunity to work in the hospitality and entertainment industry, with a focus on luxury resorts and casinos
• This role may require more frequent interaction with high-profile clients and VIPs than other digital marketing positions
• Career progression in this role may lead to opportunities within the broader Genting Berhad group, both domestically and internationally

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and ensure they are a good fit for the industry and company culture.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new luxury resort opening
• Managing a multi-million-dollar digital advertising budget, with a focus on maximizing ROI and minimizing waste
• Launching and optimizing dynamic ad campaigns, with a focus on programmatic and native advertising exchanges
• Conducting a comprehensive analysis of website performance and user behavior, with a focus on identifying areas for improvement and optimization
• Developing and implementing a social media strategy for a high-profile entertainment event, with a focus on increasing brand awareness and engagement

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Senior Manager, Digital Marketing may be responsible for. The specific projects and tasks will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does this role fit into the broader marketing strategy for the company, and how can the successful candidate contribute to its success?
• What are the key priorities for the first 90 days in this role, and how can the new manager hit the ground running?
• How does the company support the professional development and growth of its digital marketing team members?
• What are the most important qualities and skills for success in this role, and how does the company measure and evaluate them?
• How does the company foster a culture of innovation and continuous improvement within its digital marketing team?

ASSUMPTION: These interview questions are intended to help applicants better understand the role, the company, and the cultural fit. Applicants should tailor their questions to the specific company and role they are applying for.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and leadership skills, with a focus on strategy, execution, and analysis
• Prepare specific examples of your achievements in digital marketing campaigns and strategies
• Demonstrate your ability to work in a fast-paced, high-pressure environment and your understanding of the hospitality and entertainment industry
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.