Senior Manager, Digital Marketing

📌 Core Information

📌 Core Information

🔹 Job Title: Senior Manager, Digital Marketing

🔹 Company: Museum of Pop Culture (MoPOP)

🔹 Location: Seattle, WA

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days onsite)

🚀 Job Overview

Key aspects of this role include:

• Managing comprehensive marketing campaigns for museum ticket sales, memberships, and philanthropic initiatives.
• Overseeing the entire campaign lifecycle, from planning to implementation, performance tracking, and stakeholder reporting.
• Developing and executing paid social media strategies, email strategies, and SEM.
• Managing relationships with vendors, agencies, and advertising partners.
• Leading a team of three people (Social Media, Website, and Email Automation) while collaborating across departments.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and tactics.

📋 Key Responsibilities

✅ Manage the global marketing calendar and campaign timelines in partnership with the Director of Marketing and Marketing Project Manager.

✅ Develop and deploy marketing plans and advertising campaigns from start to finish, collaborating with cross-departmental stakeholders.

✅ Support sales, philanthropy, programs, and education efforts to drive audience loyalty and revenue.

✅ Evaluate and maintain digital marketing strategies, generating consistent reports on campaign performance.

✅ Support the Brand, Creative, and Communications teams by implementing their brand guidelines and strategic direction in marketing campaigns.

ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Not specified

Experience: Six (6) plus years in marketing, lifecycle, and digital marketing and at least three (3) plus years managing a marketing team.

Required Skills:

• Expertise in team management, digital advertising strategy, media buying, lifecycle marketing, and production management.
• Familiarity with effective messaging, funnel optimization, customer segmentation, and audience development strategies across marketing channels.
• Commitment to applying DEIA strategies within Marketing and Sales.
• Hands-on experience with media buying and optimization across digital platforms.
• Knowledge of how to manage campaign production processes, including the production schedule, channel planning, and vendor relations.
• Ability to navigate diverse communication styles and engage diverse audiences.
• Ability to assess different scenarios and challenges critically and holistically, and efficiently problem-solve.
• Ability to work with all levels in an organization to drive clarity on goals, long-term initiatives, and special projects.
• Knowledge of CRM systems and project management platforms.

Preferred Skills:

• Success in this role requires familiarity with effective messaging, funnel optimization, customer segmentation, and audience development strategies across marketing channels.
• Commitment to applying DEIA strategies within Marketing and Sales.
• Demonstratable experience planning and executing multi-channel campaigns with email marketing, lead generation, and audience growth.
• Hands-on experience with media buying and optimization across digital platforms.
• Knowledge of how to manage campaign production processes, including the production schedule, channel planning, and vendor relations.
• Ability to navigate diverse communication styles and engage diverse audiences.
• Ability to assess different scenarios and challenges critically and holistically, and efficiently problem-solve.
• Ability to work with all levels in an organization to drive clarity on goals, long-term initiatives, and special projects.
• Knowledge of CRM systems and project management platforms.

ASSUMPTION: These qualifications are specific to the role and may vary based on the company's needs and industry standards.

💰 Compensation & Benefits

Salary Range: $85,009.60 - $95,501.60 per year, FLSA exempt

Benefits:

• Medical/Vision Insurance
• Dental Insurance
• Life/AD&D/LTD Insurance
• 3.08 hours of accrued Vacation per bi-weekly pay period
• Seattle Sick/Safe
• 7 Floating Holidays (prorated first year dependent on hire date)
• 8 Company Holidays paid throughout the year
• EAP
• 401k plan with vested match schedule once eligible
• Subsidized transportation benefits for Orca Pass or parking

Working Hours: 40 hours per week, Monday-Friday, with occasional night and weekend hours to support events, philanthropy, and representing MoPOP.

ASSUMPTION: The salary range is based on the provided information and industry standards for similar roles. The benefits package is comprehensive and competitive for a nonprofit organization.

📌 Applicant Insights

🔍 Company Context

Industry: Museums, Historical Sites, and Zoos

Company Size: 51-200 employees

Founded: 2000

Company Description:

• Activates the world-shaping power of pop culture through participative experiences, discovery, and play.
• Features music, sci-fi, fantasy, horror, gaming, fashion, art, and more!
• Open 10am-5pm, Thursday-Tuesday (closed Wednesdays).

Company Specialties:

• Museum Exhibits and Operations
• Event Planning and Management
• Education and Public Programming
• Marketing and Communications

Company Website: https://www.mopop.org/

ASSUMPTION: MoPOP is a unique cultural institution that offers a dynamic and engaging work environment, with a focus on creativity, innovation, and community engagement.

📊 Role Analysis

Career Level: Mid-level to Senior-level management role

Reporting Structure: Reports directly to the Director of Marketing + Earned Revenue

Work Arrangement: Hybrid-work eligible at least 3-days onsite

Growth Opportunities:

• Potential to advance within the Marketing department or take on additional responsibilities as the organization grows.
• Opportunities to collaborate with various teams and contribute to cross-functional projects.
• Chance to develop leadership skills by managing a team and driving strategic initiatives.

ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the organization's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s): 325 5th Avenue N, Seattle, WA 98109, US

Geographic Context:

• Seattle is a vibrant, multicultural city with a thriving arts and culture scene.
• The Museum of Pop Culture is located in the heart of Seattle's Belltown neighborhood, offering easy access to public transportation and nearby amenities.
• The city experiences a mild oceanic climate, with cool, wet winters and warm, dry summers.

Work Schedule: Monday-Friday, with occasional night and weekend hours to support events, philanthropy, and representing MoPOP.

ASSUMPTION: Seattle offers a high quality of life, with a diverse and inclusive community, and a strong focus on arts, culture, and education. The hybrid work arrangement provides flexibility and a balance between onsite collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with additional team members or executives
• Background check and reference check
• Job offer

Key Assessment Areas:

• Digital marketing strategy and execution
• Campaign management and project planning
• Leadership and team management skills
• Adaptability and problem-solving abilities
• Cultural fit and alignment with MoPOP's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and digital marketing strategies.
• Research MoPOP's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.
• Practice common digital marketing interview questions and brush up on your knowledge of industry trends and best practices.

ATS Keywords: Digital Marketing, Campaign Management, Team Leadership, Audience Development, Media Buying, Performance Analysis, Email Marketing, Social Media Strategy, Project Management, Customer Segmentation, Brand Management, Data Analysis, Community Engagement, Lifecycle Marketing, Vendor Relations, Budget Management

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills, experiences, and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta Ads Manager
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to discuss their experience with relevant technologies during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Inspire and empower staff to live the mission to its highest standards.
• Create a consistent customer service standard across all departments.
• Work to ensure customer service is ingrained at the core of the team and is reflected outward to our guests and other staff.

Work Style:

• Collaborative and cross-functional teamwork
• Adaptability and flexibility in a dynamic work environment
• Strong communication and project management skills
• Commitment to MoPOP's mission and values

Self-Assessment Questions:

• How do you align with MoPOP's commitment to diversity, equity, inclusion, and accessibility (DEIA) in your personal and professional life?
• How do you ensure that your work style and communication preferences complement a hybrid work environment?
• How do you approach managing and developing team members in a way that supports their professional growth and well-being?

ASSUMPTION: Candidates should be prepared to discuss their alignment with MoPOP's values and work style preferences during the interview process, and be open to self-reflection and continuous learning.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise.
• Balancing multiple projects and deadlines in a fast-paced, dynamic work environment.
• Adapting to changes in marketing strategies, tools, and technologies.
• Working with diverse stakeholders and managing expectations across departments.
• Occasional night and weekend hours to support events, philanthropy, and representing MoPOP.

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital marketing channels and strategies.
• Compared to other marketing management roles, this position offers a unique opportunity to work in a cultural institution with a strong focus on creativity, innovation, and community engagement.
• This role may require more frequent onsite presence than fully remote or hybrid roles, due to the nature of the work and the organization's culture.

ASSUMPTION: Candidates should be prepared to discuss their preferences for remote, hybrid, or onsite work arrangements and how they balance work-life integration in their current role.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new museum exhibit, including targeted advertising, email marketing, and social media strategies.
• Managing a team to create and implement a comprehensive rebranding strategy, including updates to the museum's visual identity, website, and marketing materials.
• Collaborating with the Education department to create and promote educational programs and workshops, including targeted outreach to diverse community groups.

ASSUMPTION: These projects are representative of the types of initiatives the Senior Manager, Digital Marketing would be expected to lead and contribute to, and candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Marketing department currently, and how does this role address those issues?
• How does the organization support the professional development and growth of its marketing team members?
• What are the most important qualities and skills you look for in a candidate for this role?
• How does the organization approach diversity, equity, inclusion, and accessibility (DEIA) in its marketing efforts and internal culture?
• What are the most rewarding aspects of working in this role, according to current team members?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization's culture, and the expectations of the hiring manager.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and digital marketing strategies.
• Research MoPOP's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.
• Practice common digital marketing interview questions and brush up on your knowledge of industry trends and best practices.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.