📌 Core Information
🔹 Job Title: Senior Manager, Digital Marketing
🔹 Company: Flagship Pioneering, Inc.
🔹 Location: Cambridge, MA, USA
🔹 Job Type: On-site
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing multichannel paid campaigns
- Optimizing full-funnel growth engine
- Managing demand generation, growth experiments, and martech infrastructure
- Driving customer acquisition for AI-powered SaaS tools
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive growth and impact.
📋 Key Responsibilities
✅ Digital Marketing Strategy & Execution: Develop and oversee multichannel paid campaigns (Meta, TikTok, Google Search/Display, YouTube), establish and manage awareness, acquisition, and onboarding funnels, build and iterate growth loops (referral programs, virality features).
✅ Demand Generation & Lead Funnel Optimization: Design, launch, and test B2C campaigns targeting Shopify merchants and e-commerce brands, optimize cost-per-acquisition (CPA), customer lifetime value (LTV), and conversion rates through data-driven experiments, implement automated lead nurturing workflows using email, chat, and retargeting sequences.
✅ Go-to-Market (GTM) Campaigns: Partner with product, content, and sales teams to create and execute launch playbooks for new AI features, define target segments, messaging frameworks, and launch timelines, analyze post-launch performance and iterate rapidly.
✅ Analytics & Martech Infrastructure: Set up and maintain analytics stack (GA4, Mixpanel, HubSpot, GEO or equivalent), track and report key metrics (CPL, MQL-to-SQL conversion, ROAS, churn), develop dashboards and playbooks to inform strategic decisions.
✅ Experimentation & Optimization: Lead A/B and multivariate tests on landing pages, ad creatives, and email flows, prioritize test roadmap based on impact vs. effort, document learnings and scale winning experiments.
✅ Team Leadership & Collaboration: Grow and mentor a team of performance marketers and lifecycle specialists, align cross-functional teams (product, design, engineering, sales) on marketing initiatives, present regular updates to executive leadership.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and teams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 6+ years of marketing experience focused on digital channels and go-to-market strategies for software/SaaS and consumer brands.
Required Skills:
- Proven track record developing and executing multi-channel digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
- Expert in paid acquisition & demand generation on e-commerce platforms (e.g., Shopify), including search ads, social ads (Meta, LinkedIn), programmatic DSPs, and retargeting workflows
- Experience with GEO (generative engine optimization)
- Proficient with marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce Pardot) to architect scalable, personalized customer journeys
- Strong analytical abilities in Excel and BI platforms (Looker, Tableau) to conduct CAC/LTV calculations, cohort analyses, and funnel optimization
- Skilled at structuring digital channel partnerships, from platform integrations to affiliate and influencer programs, to expand reach and acquisition
- Hands-on with go-to-market & product-led growth campaigns, aligning marketing and product for successful launches
Preferred Skills:
- Startup & early-stage SaaS background preferred, thriving in fast-paced, ambiguous environments
- Exceptional communicator & leader, with proven presentation, project-management, and cross-functional team coordination skills
- Advanced PowerPoint proficiency for crafting compelling performance reports and executive decks
- Creative thinker passionate about innovation, consumer-trend spotting, and applying generative AI to marketing initiatives
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in driving growth and impact are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Senior Manager role in the Biotechnology Research industry in Cambridge, MA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Flagship Pioneering is a biotechnology company that invents and builds platform companies, each with the potential for multiple transformative human health and sustainability products. The current Flagship ecosystem comprises over 40 companies, including Denali Therapeutics, Foghorn Therapeutics, Generate:Biomedicines, Inari, Indigo Agriculture, and Tessera Therapeutics.
Company Size: 501-1,000 employees
Founded: 2000
Company Description:
- Flagship Pioneering is a bioplatform innovation company that invents and builds platform companies, each with the potential for multiple products that transform human health or sustainability.
- Since its launch in 2000, Flagship has originated and fostered more than 100 scientific ventures, resulting in more than $90 billion in aggregate value.
- Many of the companies Flagship has founded have addressed humanity’s most urgent challenges: vaccinating billions of people against COVID-19, curing intractable diseases, improving human health, preempting illness, and feeding the world by improving the resiliency and sustainability of agriculture.
Company Specialties:
- Life sciences
- Biotech
- Therapeutics
- Diagnostics
- Sustainability
- Climate change
- Artificial intelligence
- Machine learning
- Agtech
- Medicines
- Therapeutics
- Biology
- Entrepreneurship
- Biotechnology
- Science
- Innovation
- And ventures
Company Website: www.flagshippioneering.com
ASSUMPTION: Flagship Pioneering is a well-established company with a strong track record of innovation and success in the biotechnology industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) or a similar executive position.
Work Arrangement: On-site, with flexibility for remote work as needed.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department or expand into other areas of the business
- Opportunity to work on cutting-edge technologies and innovative products
- Chance to collaborate with and learn from experienced professionals in the biotechnology industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 55 Cambridge Parkway, Suite 800E, Cambridge, MA 02142, US
Geographic Context:
- Cambridge, MA is a vibrant, intellectually stimulating city with a strong focus on technology, biotechnology, and healthcare industries
- The area offers a high quality of life, with excellent educational institutions, cultural attractions, and recreational opportunities
- Cambridge is located just across the Charles River from Boston, providing easy access to the city's amenities and employment opportunities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The work environment at Flagship Pioneering is fast-paced, innovative, and collaborative, with a strong focus on driving growth and impact.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- In-depth behavioral and technical interview with the hiring manager or a member of the marketing team
- Final interview with the CMO or another senior executive
- Background check and reference check
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing strategy and execution, demand generation, and growth experiments
- Demonstrate your ability to work collaboratively and drive results in a fast-paced, innovative environment
ATS Keywords: Digital Marketing, Demand Generation, Paid Acquisition, Growth Experiments, Martech Infrastructure, B2C Campaigns, Analytics, A/B Testing, Team Leadership, Cross-Functional Collaboration, SEO, SEM, Social Media, Email Marketing, Content Marketing, Data Analysis
ASSUMPTION: The interview process at Flagship Pioneering is designed to assess the candidate's technical skills, cultural fit, and ability to drive growth and impact in a fast-paced, innovative environment.
🛠️ Tools & Technologies
- GA4
- Mixpanel
- HubSpot
- GEO (generative engine optimization)
- Excel
- Looker
- Tableau
- PowerPoint
ASSUMPTION: This role requires proficiency in various digital marketing tools and technologies, as well as strong analytical skills to drive growth and impact.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Sustainability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in fast-paced, innovative environments?
- Are you comfortable working with data and using analytics to drive decision-making?
- Do you have experience leading and managing teams in a cross-functional capacity?
ASSUMPTION: Flagship Pioneering values candidates who are innovative, collaborative, and data-driven, with a strong work ethic and a passion for driving growth and impact.
⚠️ Potential Challenges
- Fast-paced work environment may require long hours and quick decision-making
- Collaborating with multiple teams and stakeholders may present communication and coordination challenges
- Working with cutting-edge technologies and innovative products may require a steep learning curve
- Competitive job market for digital marketing talent in the biotechnology industry
ASSUMPTION: While this role offers significant growth potential and the opportunity to work on innovative products, it also presents unique challenges that require a high level of adaptability and resilience.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and impact for AI-powered SaaS tools in the biotechnology industry
- Compared to similar roles in other industries, this position requires a strong understanding of both digital marketing and biotechnology
- Career path for this role may include progression into leadership positions within the marketing department or expansion into other areas of the business
ASSUMPTION: This role is distinct in its focus on driving growth and impact for AI-powered SaaS tools in the biotechnology industry, requiring a unique blend of skills and experience.
📝 Sample Projects
- Developing and executing a multi-channel paid campaign to launch a new AI-powered SaaS tool for Shopify merchants
- Optimizing the full-funnel growth engine for an existing AI-powered SaaS tool to improve customer acquisition and retention
- Collaborating with product, content, and sales teams to create and execute launch playbooks for new AI features, defining target segments, messaging frameworks, and launch timelines
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the work required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing strategy and execution, demand generation, and growth experiments?
- How does the marketing team collaborate with other departments, such as product, design, and engineering, to drive growth and impact?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, innovative environment like Flagship Pioneering?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, the role, and the industry, and be ready to discuss your approach to digital marketing strategy and execution, demand generation, and growth experiments
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
