📌 Core Information
🔹 Job Title: Senior Manager - Digital Marketing
🔹 Company: TDS Telecom
🔹 Location: Remote Location
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of a comprehensive digital marketing strategy
- Overseeing digital content creation and ensuring brand consistency
- Driving data-informed digital initiatives to acquire and retain customers
- Managing media buying strategy and optimizing media spend
- Collaborating with internal and external teams to deliver integrated campaigns
ASSUMPTION: This role requires a strategic thinker with hands-on experience in digital content creation, media planning, performance measurement, and marketing technology platforms.
📋 Key Responsibilities
✅ Oversee the creation of digital content across channels (social, email, paid media, SEO)
✅ Ensure brand consistency and high-quality creative execution across all digital touchpoints
✅ Collaborate with internal stakeholders and creative teams, as well as external agencies to deliver integrated campaigns
✅ Drive data-informed digital initiatives to acquire and retain customers across segments, channels, and geographies
✅ Define and implement the digital marketing strategy aligned with business objectives
✅ Develop customer segmentation strategies and value propositions to guide campaign planning
✅ Create and execute go-to-market plans for products and services that meet performance goals
✅ Establish measurable goals, manage budgets, and oversee digital marketing effectiveness
✅ Provide strategic direction to the eCommerce and Creative Services teams to shape the consumer internet experience
✅ Oversee the TDS brand to ensure a consistent and impactful company image across all markets
✅ Advise on and oversee media buying strategy across digital platforms
✅ Use customer segmentation, buying behavior, and competitor insights to inform planning
✅ Manage relationships with external agencies and vendors
✅ Optimize media spend based on performance data and business priorities
✅ Partner with Product Management, Sales, and other stakeholders to launch new products and technologies
✅ Create targeted strategies for new and existing customers, support advertising campaigns, and generate qualified leads and sales incentives
ASSUMPTION: This role requires a strong understanding of digital channels, including SEO, SEM, social, content, and programmatic media, as well as proficiency in Salesforce Marketing Cloud and analytics platforms like Google Analytics.
🎯 Required Qualifications
Education: Bachelor’s degree (or higher)
Experience: 8+ years in digital marketing, with 2+ years in a leadership role
Required Skills:
- Proven experience building and scaling digital marketing teams
- Deep understanding of digital channels and marketing technology platforms
- Strong proficiency in Salesforce Marketing Cloud and analytics platforms
- Excellent communication, leadership, and project management skills
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
Preferred Skills:
- Master’s degree
- Experience managing agencies and cross-functional teams
ASSUMPTION: While a Master’s degree is preferred, a Bachelor’s degree or equivalent experience, along with the required skills and experience, is considered sufficient for this role.
💰 Compensation & Benefits
Salary Range: $112,100.00/Yr. - $182,100.00/Yr.
Benefits:
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Life Insurance
- 401(k) Plan
- Generous Vacation & Paid Sick Leave
- Seven Paid National Holidays & One Floating Holiday
- Paid Parental Leave
- Adoption & Surrogacy Assistance
- Employee Assistance & Wellness Programs
- Short-Term & Long-Term Disability
- TDS Service Discounts
- Education Assistance
- Paid Volunteer Time
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level digital marketing role. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 201-500 employees
Founded: 1969
Company Description:
- TDS Telecom provides high-speed internet, TV entertainment, and phone services to diverse communities across the U.S.
- The company is committed to building and expanding fiber optic networks to bring cutting-edge connectivity to neighborhoods nationwide.
- TDS serves over 1 million connections and is dedicated to creating a better world by delivering innovative communication solutions.
Company Specialties:
- Telephone
- Broadband
- Wireless
- High-speed internet
- TV entertainment
Company Website: http://www.tdsinc.com
ASSUMPTION: TDS Telecom is a well-established telecommunications company with a strong focus on customer satisfaction and innovative communication solutions.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and oversees the digital marketing team.
Work Arrangement: Remote OK, with the flexibility to work from any of the states in which TDS Telecom operates.
Growth Opportunities:
- Potential to shape the digital marketing strategy and make a significant impact on the company’s growth
- Opportunity to lead and mentor a team of digital marketing professionals
- Possibility to expand the role’s responsibilities based on performance and company needs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company’s digital marketing efforts.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from any of the states in which TDS Telecom operates
Office Location(s): Remote Location
Geographic Context:
- The role can be based in any of the states in which TDS Telecom operates, offering flexibility and the opportunity to work remotely
- The company has offices in Middleton, WI, and Chicago, IL, with a strong focus on serving rural, suburban, and metropolitan communities nationwide
- The role may require occasional travel to these offices or other locations for meetings and team-building events
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work
ASSUMPTION: This role offers a flexible work arrangement, allowing for remote work and the opportunity to live and work in various locations across the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing leadership team
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Digital marketing strategy and execution
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with TDS Telecom’s values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for interview questions related to digital marketing strategy, leadership, and data analysis
- Research TDS Telecom’s company culture and values to ensure a strong cultural fit
ATS Keywords: Digital Marketing, Content Creation, Media Planning, Performance Measurement, Marketing Technology, SEO, SEM, Project Management, Leadership, Analytical Skills, Customer Segmentation, Brand Development, Agency Management, eCommerce, Salesforce Marketing Cloud, Google Analytics
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing experience and strategic thinking. Applicants should be prepared to demonstrate their skills and experience in detail and provide specific examples of their achievements in the field.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Google Analytics
- SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various digital marketing tools and technologies, with a strong focus on Salesforce Marketing Cloud and analytics platforms like Google Analytics.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Strategic and data-driven
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful digital marketing strategies?
- Are you comfortable managing and mentoring a team of digital marketing professionals?
- Do you thrive in a fast-paced, dynamic work environment and enjoy collaborating with cross-functional teams?
- Are you highly analytical and skilled at interpreting data to drive decision-making?
ASSUMPTION: TDS Telecom values a customer-focused, innovative, and collaborative work environment. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, team-oriented setting.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent brand execution across various digital channels
- Keeping up with the latest digital marketing trends and technologies in a rapidly evolving field
- Balancing strategic planning with day-to-day execution and tactical tasks
- Navigating a large, matrixed organization with multiple stakeholders and competing priorities
ASSUMPTION: This role presents unique challenges related to remote team management, staying current in a fast-paced field, and navigating a complex organizational structure. Successful candidates will be adaptable, proactive, and skilled at prioritizing and managing multiple priorities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on digital channels and requires a strong understanding of digital marketing technologies and analytics
- Compared to other senior-level marketing roles, this position offers a unique opportunity to shape the digital marketing strategy for a well-established telecommunications company
- Career progression in this role may lead to opportunities in marketing leadership or other senior-level positions within the company
ASSUMPTION: This role is unique in its focus on digital marketing and offers a significant opportunity for growth and impact within the telecommunications industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and revenue growth
- Managing a team of digital marketing professionals to create and execute integrated campaigns across multiple channels
- Optimizing media buying strategy and spend to maximize ROI and improve campaign performance
- Launching new products or services and developing targeted marketing strategies to support their success
ASSUMPTION: These sample projects provide a glimpse into the strategic and tactical responsibilities of the Senior Manager - Digital Marketing role at TDS Telecom.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the digital marketing team and how this role fits into the organization’s long-term goals?
- How does TDS Telecom support the professional development and growth of its digital marketing team members?
- What are the biggest challenges facing the digital marketing team, and how can this role help address them?
- How does TDS Telecom measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company’s approach to work-life balance, and how does it support remote workers?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company culture, allowing them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for interview questions related to digital marketing strategy, leadership, and data analysis
- Research TDS Telecom’s company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
