📌 Core Information
🔹 Job Title: Senior Manager Digital Marketing and Media
🔹 Company: Great Southern Bank
🔹 Location: Brisbane CBD, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading and maturing digital marketing and media efforts to acquire and engage customers
- Driving ROI through all digital media channels and collaborating with other business units
- Building and maintaining relationships with key partners, including Google, META, and major media publishers
- Negotiating beneficial commercial terms and agreements
- Developing and maintaining key data-driven integrations to drive customer growth, engagement, and sales conversion
ASSUMPTION: This role requires a strategic and creative thinker with strong leadership, relationship management, and negotiation skills. The ideal candidate will have extensive experience in digital marketing and a proven track record of driving results through digital media channels.
📋 Key Responsibilities
✅ Leading and maturing the digital marketing and media efforts for Great Southern Bank to acquire and engage customers while supporting long-term brand growth
✅ Driving ROI through all digital media channels and collaborating with other business units to maximize the use of digital marketing channels
✅ Building and maintaining relationships with key partners, including Google, META, and major media publishers, negotiating beneficial commercial terms and agreements
✅ Developing and maintaining key data-driven integrations to drive customer growth, engagement, and sales conversion, continually advancing marketing data maturity
ASSUMPION: The responsibilities listed are comprehensive and cover the key aspects of the role. However, the specific tasks and priorities may vary depending on the business needs and the manager's discretion.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of marketing experience, preferably in digital marketing or advertising within the financial services sector
Required Skills:
- Proven strategic and tactical digital thinking with a track record of successful digital marketing strategies
- Strong relationship management, negotiation, and communication skills
- Thorough understanding of the digital marketing landscape and demonstrated technical knowledge and experience across digital marketing principles, strategies, tactics, and processes
- Ability to build end-to-end digital funnel reporting and on-going management, with a focus on continual process and procedure improvements
- High attention to detail and demonstrated numerical/financial skills
- Ability to multi-task and strong creative skills
Preferred Skills:
- Experience with Google Ads, Facebook Ads, and other major digital advertising platforms
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the Australian banking industry and competitive landscape
ASSUMPTION: The required qualifications listed are essential for success in this role. However, the ideal candidate may possess additional skills and experiences that would enable them to excel in the position.
💰 Compensation & Benefits
Salary Range: A$150,000 - A$180,000 per annum (based on experience and industry standards for similar roles in Brisbane)
Benefits:
- Study leave and professional wellbeing coaching
- Access to wellbeing centre and flexible work from home arrangements
- Discounts on Great Southern Bank products and services
- Other benefits as advertised on the Great Southern Bank careers page
Working Hours: Full-time (37.5 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Brisbane. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 1,001-5,000 employees (medium-sized bank)
Founded: 1946 (over 75 years of history and experience)
Company Description:
- Great Southern Bank is a customer-owned bank with a focus on helping all Australians own their own homes
- With over 400,000 customers, the bank offers a range of banking services and has a strong presence in Queensland
- The bank has recently rebranded from CUA to Great Southern Bank and is committed to building a strong, inclusive, and diverse workplace
Company Specialties:
- Retail banking
- Home loans
- Personal banking
- Business banking
Company Website: www.greatsouthernbank.com.au
ASSUMPTION: Great Southern Bank is a well-established financial institution with a strong focus on customer ownership and community engagement. The bank offers a range of benefits and opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager (experienced professional with significant leadership responsibilities)
Reporting Structure: Reports directly to the Head of Marketing or an equivalent role within the Customer Office
Work Arrangement: Hybrid (3 days in the office, 2 days working remotely)
Growth Opportunities:
- Potential career progression to a Head of Marketing or similar role within the Customer Office
- Opportunities to expand the digital marketing team and take on additional responsibilities
- Possibility to work on high-impact projects and initiatives that drive business growth and customer engagement
ASSUMPTION: The Senior Manager, Digital Marketing and Media role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance their career within the Customer Office.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building in the Brisbane CBD
Office Location(s): 300 George St, level 27, Brisbane City, Queensland 4000, AU
Geographic Context:
- Brisbane is the capital city of Queensland and the third-most populous city in Australia
- The city is known for its subtropical climate, vibrant cultural scene, and natural beauty
- Brisbane offers a high quality of life with affordable housing, excellent education, and healthcare facilities
Work Schedule: Full-time (37.5 hours per week), with flexible work arrangements available
ASSUMPTION: The Brisbane CBD location offers a dynamic and vibrant work environment, with easy access to public transportation, shopping, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent and Experience Partner
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Head of Marketing or an equivalent role within the Customer Office
- Reference checks and background verification
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Digital marketing expertise and industry knowledge
- Leadership and team management skills
- Relationship management and negotiation skills
- Attention to detail and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
- Research Great Southern Bank and the Australian banking industry to demonstrate your understanding of the business and market landscape
- Follow up with the Talent and Experience Partner after your interview to express your interest in the role
ATS Keywords: Digital Marketing, Media Strategy, Relationship Management, Negotiation Skills, Communication Skills, Data-Driven Integrations, Campaign Strategy, Performance Optimization, Creative Skills, Technical Knowledge, Financial Skills, Attention to Detail, Multi-Tasking, Brand Engagement, Customer Acquisition, Sales Conversion
ASSUMPTION: The application process for the Senior Manager, Digital Marketing and Media role at Great Southern Bank is competitive and thorough. Candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Google Ads (Search, Display, Video, Shopping)
- Facebook Ads (Meta Business Manager)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs and preferences of the Great Southern Bank team.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Inclusive
- Agile
- Respectful
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Creative and innovative
- Team-oriented and collaborative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Great Southern Bank's customer-focused values, and can you provide an example of a time when you put customers first in a professional setting?
- How comfortable are you working in a dynamic and fast-paced environment, and can you describe a situation where you thrived in such a setting?
- How do you approach creative problem-solving, and can you share an example of a time when you developed an innovative solution to a marketing challenge?
ASSUMPTION: Great Southern Bank values candidates who are passionate about their customers, adaptable, and committed to driving results through creative and data-driven marketing strategies.
⚠️ Potential Challenges
- Managing a large budget and driving ROI across multiple digital marketing channels
- Building and maintaining strong relationships with key partners, including Google and META
- Navigating a complex and evolving digital marketing landscape
- Balancing growth with efficiency and optimizing performance across digital marketing channels
- Managing a team and collaborating with other business units to maximize the use of digital marketing channels
ASSUMPTION: The Senior Manager, Digital Marketing and Media role at Great Southern Bank presents unique challenges and opportunities for growth and development. Candidates should be prepared to tackle these challenges head-on and drive results in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a strong focus on relationship management and negotiation skills, as well as the ability to build and maintain beneficial commercial terms and agreements with key partners
- Great Southern Bank places a strong emphasis on customer ownership and community engagement, which may differ from other financial institutions
- This role offers significant growth opportunities and the potential to take on additional responsibilities, setting it apart from similar positions in the industry
ASSUMPTION: The Senior Manager, Digital Marketing and Media role at Great Southern Bank is unique and offers a compelling opportunity for the right candidate to drive business growth and customer engagement in a dynamic and fast-paced environment.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and engagement for a new product launch
- Optimizing the performance of paid search, display, video, and social media campaigns to maximize ROI and minimize cost per acquisition
- Building and maintaining data-driven integrations to improve customer data maturity and drive sales conversion
- Negotiating beneficial commercial terms and agreements with key partners, including Google and META, to maximize marketing effectiveness and efficiency
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Manager, Digital Marketing and Media may be responsible for at Great Southern Bank. However, the specific projects and priorities may vary depending on the business needs and the manager's discretion.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days, and how can I make the most significant impact in this timeframe?
- How does the Customer Office collaborate with other business units to maximize the use of digital marketing channels, and what are the key challenges and opportunities in this area?
- What are the most important qualities and skills for success in this role, and how do you see me fitting into the team and the broader organization?
- How does Great Southern Bank support the professional development and growth of its employees, and what opportunities are there for advancement within the Customer Office or the broader organization?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated over time?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the broader organization. Asking thoughtful and insightful questions demonstrates your interest in the position and your commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://gsb.csod.com/ux/ats/careersite/1/home/requisition/5035?c=gsb
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
- Research Great Southern Bank and the Australian banking industry to demonstrate your understanding of the business and market landscape
- Follow up with the Talent and Experience Partner, Danielle Moore, after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
