📌 Core Information
🔹 Job Title: Senior Manager, Digital Marketing
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Executing digital marketing campaigns and optimizing client-facing tools to enhance the digital client experience.
- Collaborating with various stakeholders, including marketing and product stakeholders, digital IT partners, and agency partners.
- Analyzing digital marketing funnels, optimizing client-facing tools, and plugging content gaps to deliver a superior digital client experience.
- Building and executing an always-on A/B testing and optimization roadmap to scale revenue-driving web experimentation.
- Managing multiple agency partners throughout the lifecycle of a project, from contract negotiation and digital marketing briefs to execution.
- Managing projects related to website development and maintenance, and evolving functionality across desktop, tablet, and mobile channels in alignment with core Digital Marketing OKRs.
ASSUMPTION: This role requires a strong balance of technical digital marketing skills and the ability to build and maintain effective relationships with various stakeholders in a highly matrixed organization.
📋 Key Responsibilities
✅ Execute digital marketing campaigns by leading digital builds and providing strategic recommendations on leveraging digital marketing assets and channels.
✅ Analyze digital marketing funnels, find areas of opportunity, optimize client-facing tools, and plug content gaps to deliver a superior digital client experience.
✅ Build and execute an always-on A/B testing and optimization roadmap to scale revenue-driving web experimentation.
✅ Build strong relationships with product and marketing partners, digital IT partners, and agency partners to become a trusted advisor and digital marketing SME.
✅ Continuously track channel and campaign performance and work with cross-functional partners to optimize and grow digital sales.
✅ Collaborate with digital marketing managers, marketing stakeholders, and product owners to understand campaign objectives, performance, and find opportunities to optimize.
✅ Present performance reports, insights, and optimization ideas to business and marketing stakeholders.
✅ Manage multiple agency partners throughout the lifecycle of a project, from contract negotiation and digital marketing briefs to execution.
✅ Manage projects related to website development and maintenance, and evolving functionality across desktop, tablet, and mobile channels in alignment with core Digital Marketing OKRs.
ASSUMPION: The role involves a high degree of cross-functional collaboration and requires strong project management, communication, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 7+ years of experience in digital site management and digital marketing, with a strong focus on digital sales, digital user experience, digital content marketing, and strategic thinking.
Required Skills:
- Advanced knowledge of digital marketing sales, digital user experience, digital content marketing, and strategic thinking.
- Strong analytical and problem-solving skills.
- Exceptional client, project, and vendor management skills, with the ability to influence partners in cross-functional working teams.
- Strong presentation, written, and verbal communication skills.
- Technical proficiency and comfort in learning various digital marketing platforms.
Preferred Skills:
- Experience in the financial services industry.
- E-commerce or digital product ownership experience.
- Experience with and working knowledge of web development including HTML/CSS/JavaScript.
- SQL and QuickSight knowledge/experience or other digital analytics and reporting platforms.
- Exhibit a good understanding of both technical opportunities and constraints presented in responsive design standards, modern digital UX, and development.
ASSUMPTION: Candidates with experience in the financial services industry and familiarity with web development and digital analytics platforms would be highly desirable.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year, based on experience and industry standards for a Senior Manager role in digital marketing in Toronto.
Benefits:
- Competitive health, dental, and vision benefits.
- Retirement savings plans with company matching.
- Employee stock purchase plan.
- Generous vacation and time-off policies.
- Employee discounts on RBC products and services.
- Opportunities for professional development and career growth.
Working Hours: 37.5 hours per week, with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. RBC is one of the largest banks in the world, providing a wide range of financial services to over 17 million clients in Canada, the U.S., and 27 other countries.
Company Size: 10,000+ employees. As a large organization, RBC offers numerous opportunities for career growth and development.
Founded: 1864. RBC has a long history and a strong reputation in the financial services industry.
Company Description:
- RBC is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
- The company's success comes from its 94,000+ employees who leverage their imaginations and insights to bring RBC's vision, values, and strategy to life.
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities.
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: http://www.rbc.com
ASSUMPTION: Working at RBC offers opportunities to work on a large scale, collaborate with diverse teams, and contribute to the company's significant impact on the global financial landscape.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position with significant responsibilities and the opportunity to lead and influence cross-functional teams.
Reporting Structure: The Senior Manager, Digital Marketing reports directly to the Director, Digital Marketing and collaborates with various stakeholders, including marketing and product stakeholders, digital IT partners, and agency partners.
Work Arrangement: On-site, full-time role with occasional flexibility for remote work as needed.
Growth Opportunities:
- Potential career progression to Director or Vice President levels within the Digital Marketing function or other related areas of the business.
- Opportunities to expand skills and expertise through working on diverse projects and collaborating with various teams.
- Access to professional development resources and training programs to support career growth and development.
ASSUMPTION: The role offers significant opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, Ontario M5J 2J5, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada.
- The city is known for its diverse culture, vibrant neighborhoods, and numerous attractions, including the CN Tower, Royal Ontario Museum, and the Toronto Islands.
- Toronto has a humid continental climate with warm summers and cold winters.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional flexibility for remote work as needed.
ASSUMPTION: Working in Toronto offers a dynamic, multicultural city experience with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the RBC careers website.
- Phone or video screening with the HR department.
- In-depth behavioral and technical interviews with the hiring manager and other stakeholders.
- Final round interviews, which may include case studies or presentations.
- Background check and reference check.
- Job offer and onboarding.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Analytical and problem-solving skills.
- Project management and stakeholder management skills.
- Communication and presentation skills.
- Cultural fit and alignment with RBC's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of digital marketing trends and best practices in the financial services industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration abilities.
- Research RBC's company culture and values to show your enthusiasm for the organization and alignment with its mission.
ATS Keywords: Digital Marketing, Senior Manager, Campaign Execution, Digital Sales, Client Experience, Stakeholder Management, Project Management, Web Development, Analytics, Financial Services, Toronto
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Digital marketing platforms (e.g., Google Analytics, Adobe Marketing Cloud, etc.)
- Web development tools (e.g., HTML, CSS, JavaScript, etc.)
- Project management tools (e.g., Asana, Jira, etc.)
- Data analysis and visualization tools (e.g., SQL, QuickSight, Tableau, etc.)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, etc.)
ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role. Candidates should be comfortable learning and working with various digital marketing platforms and tools.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Professionalism
- Teamwork
- Respect
- Accountability
Work Style:
- Collaborative and inclusive work environment.
- Focus on continuous learning and improvement.
- Strong emphasis on diversity, equity, and inclusion.
- Opportunities for professional development and career growth.
Self-Assessment Questions:
- How do you demonstrate alignment with RBC's values, particularly 'Service' and 'Trust' in your previous roles?
- How do you prefer to work in a collaborative, inclusive team environment, and how have you contributed to such an environment in the past?
- How do you approach continuous learning and improvement in your professional development?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with RBC's values and work style preferences during the interview process.
⚠️ Potential Challenges
- Working in a highly matrixed organization with multiple stakeholders may require strong communication, collaboration, and project management skills.
- Managing multiple agency partners throughout the project lifecycle may present challenges in terms of coordination, communication, and ensuring consistent project quality.
- The role may require occasional flexibility for remote work, which could present challenges in terms of maintaining productivity and work-life balance.
- The financial services industry is subject to regulatory changes and compliance requirements, which may present challenges in terms of staying up-to-date with industry trends and best practices.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other Senior Manager, Digital Marketing roles in the financial services industry, this role may offer more exposure to cross-functional collaboration and stakeholder management due to RBC's large size and matrixed organization.
- In terms of industry-specific context, the financial services industry is subject to unique regulations and compliance requirements, which may present both challenges and opportunities for digital marketing professionals.
- Career path comparison: A successful track record in this role may lead to career progression to Director or Vice President levels within the Digital Marketing function or other related areas of the business.
ASSUMPTION: Candidates should be prepared to discuss their understanding of the unique aspects of this role and how their background and skills make them a strong fit for the position.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, PPC, social media, and email marketing campaigns.
- Optimizing the user experience and conversion rates for a financial services website, using A/B testing and data-driven decision-making.
- Managing a team of digital marketing specialists to create and execute a content marketing strategy that drives organic traffic and engagement.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have contributed to successful outcomes in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the most significant digital marketing campaign you've managed, and what were the key challenges and successes?
- How do you approach collaborating with various stakeholders, including marketing and product stakeholders, digital IT partners, and agency partners?
- How do you stay up-to-date with digital marketing trends and best practices in the financial services industry?
- Can you provide an example of a time when you had to pivot or adapt your digital marketing strategy due to changing circumstances?
- How do you ensure the quality and consistency of digital marketing projects when working with multiple agency partners?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the digital marketing landscape in the financial services industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, project management, and stakeholder management.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration abilities.
- Research RBC's company culture and values to show your enthusiasm for the organization and alignment with its mission.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
