Senior Manager, Digital Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Digital Marketing

🔹 Company: EvenUp

🔹 Location: Los Angeles, California, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel demand generation strategies
• Managing paid media campaigns across multiple platforms
• Collaborating cross-functionally with sales, marketing, and product teams
• Optimizing campaigns based on performance data and analytics
• Mentoring and growing a demand generation team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience managing teams. The ideal candidate will have a proven track record in B2B demand generation and a deep understanding of digital marketing channels.

📋 Key Responsibilities

✅ Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline.

✅ Support end-to-end campaign creation, execution, delivery, and measurement of all demand generation campaigns.

✅ Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1).

✅ Own and operate paid media across platforms, ensuring campaigns are well-targeted, paced to budget, and performance-driven.

✅ Design and implement nurture programs that guide prospects through the buyer journey and increase conversion.

✅ Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow. Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms.

✅ Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs.

✅ Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable managing multiple projects and prioritizing tasks based on business needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels

Required Skills:

• Proven expertise in managing paid advertising/digital marketing programs (experience in marketing B2B SaaS products a strong plus)
• Expertise in leveraging analytics to drive campaign performance and optimization
• Project management experience ensuring campaigns are flawlessly delivered on time and on budget
• Demonstrated success in generating a high volume of qualified opportunities and driving strong alignment with sales
• Experience managing and mentoring a growing demand generation team

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
• Knowledge of SQL or other data analysis tools

ASSUMPTION: The ideal candidate will have a strong background in demand generation and a proven track record of driving results through data-driven marketing strategies.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior-level marketing role in Los Angeles)

Benefits:

• Choice of medical, dental, and vision insurance plans for you and your family
• Flexible paid time off
• 10 US observed holidays, and Canadian statutory holidays by province
• A home office stipend
• 401(k) for US-based employees
• Paid parental leave
• Sabbatical program
• Meet-up program to get together in person with colleagues in your area
• Offices in San Francisco, Los Angeles, and Toronto

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in Los Angeles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: EvenUp operates in the technology and internet industry, focusing on generative AI and personal injury cases.

Company Size: EvenUp has 201-500 employees, which means the company is large enough to offer diverse opportunities but still small enough for individual impact.

Founded: EvenUp was founded in 2019, making it a relatively young company with significant growth potential.

Company Description:

• EvenUp is a fast-growing generative AI startup on a mission to level the playing field for personal injury victims
• The company empowers law firms to secure faster settlements, higher payouts, and better outcomes for those in need
• EvenUp's products combine in-house human legal expertise with proprietary AI and software to analyze records and provide rich business insights

Company Specialties:

• Generative AI
• Personal injury cases
• Legal technology
• Data analysis

Company Website: EvenUp

ASSUMPTION: EvenUp is a dynamic and innovative company with a strong focus on using technology to improve the legal industry. The company's mission-driven approach and commitment to social impact make it an attractive place to work for individuals passionate about making a difference.

📊 Role Analysis

Career Level: This role is at the senior manager level, indicating significant experience and responsibility in demand generation and team management.

Reporting Structure: The Senior Manager, Digital Marketing will report directly to the VP of Marketing and work closely with cross-functional teams, including sales, product, and operations.

Work Arrangement: This role is remote-friendly, with the option to work from home or in one of EvenUp's offices in San Francisco, Los Angeles, or Toronto.

Growth Opportunities:

• As EvenUp continues to grow, there will be opportunities for the Senior Manager, Digital Marketing to take on additional responsibilities and advance their career within the company
• The ideal candidate will have the opportunity to shape the demand generation strategy and make a significant impact on the company's growth
• EvenUp's commitment to professional development and employee growth makes it an attractive place for individuals looking to advance their careers

ASSUMPTION: The Senior Manager, Digital Marketing role offers a unique opportunity to lead demand generation efforts for a fast-growing, mission-driven company. The ideal candidate will be a strategic thinker with a proven track record of driving results through data-driven marketing strategies.

🌍 Location & Work Environment

Office Type: EvenUp has offices in San Francisco, Los Angeles, and Toronto, but this role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): 2261 Market St, #4068, San Francisco, California 94114, US

Geographic Context:

• Los Angeles is a large, diverse city with a thriving tech industry and a high cost of living
• The remote-friendly work arrangement allows for flexibility in location, making it an attractive option for candidates who prefer to work from home or in a different city
• EvenUp's offices are located in major metropolitan areas, providing ample opportunities for networking and collaboration with other professionals in the industry

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote-friendly work arrangement and flexible scheduling make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition Team
• Interview with the Hiring Manager
• Interview with the VP of Marketing
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Expertise in demand generation and digital marketing
• Leadership and team management skills
• Ability to work effectively with cross-functional teams
• Cultural fit and alignment with EvenUp's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to demand generation and digital marketing strategies
• Showcase your ability to lead and manage a team, as well as your experience working with cross-functional teams
• Demonstrate your understanding of EvenUp's mission and how your skills and experience align with the company's goals

ATS Keywords: Demand Generation, Digital Marketing, Paid Media, Campaign Management, Analytics, Project Management, B2B Marketing, Team Management, Email Marketing, Webinars, ABM, Conversion Optimization, Data-Driven Marketing, Collaboration, Performance Tracking, Industry Trends

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, expertise in demand generation, leadership skills, and cultural fit with EvenUp's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., SQL)
• Paid media platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and data analysis tools, as well as a strong understanding of paid media platforms.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: EvenUp is committed to using its technology and expertise to improve the lives of personal injury victims
• Innovative: The company is dedicated to staying at the forefront of generative AI and legal technology
• Collaborative: EvenUp fosters a culture of teamwork and cross-functional collaboration

Work Style:

• Data-driven: EvenUp relies on data and analytics to inform its marketing strategies and make business decisions
• Agile: The company is adaptable and responsive to change, allowing it to pivot quickly as needed
• Growth-oriented: EvenUp is committed to the professional development and growth of its employees

Self-Assessment Questions:

• Do you share EvenUp's commitment to using technology and data to improve the lives of personal injury victims?
• Are you comfortable working in a fast-paced, agile environment and adapting to change as needed?
• Do you thrive in a collaborative, team-based work environment, and are you skilled at working with cross-functional teams?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with EvenUp's mission-driven, innovative, and collaborative work environment. They will be data-driven, agile, and growth-oriented, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• EvenUp is a fast-growing company, which can present challenges in terms of managing rapid change and maintaining a high level of performance
• The role requires a high level of autonomy and the ability to work effectively with cross-functional teams, which can be challenging for candidates who prefer a more structured work environment
• The remote-friendly work arrangement may present challenges in terms of communication and collaboration, particularly for candidates who prefer an in-office work environment
• The high cost of living in Los Angeles may present financial challenges for candidates who prefer to live and work in the area

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to adapt to change as needed. They will also be comfortable working remotely and able to effectively communicate and collaborate with team members in different locations.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this role places a greater emphasis on strategic thinking and team management, as well as a strong commitment to the company's mission and values
• EvenUp's focus on generative AI and personal injury cases sets it apart from other companies in the technology and internet industry
• This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance their career within the company

ASSUMPTION: The ideal candidate for this role will be drawn to EvenUp's unique mission and focus on using technology to improve the lives of personal injury victims. They will also be attracted to the significant growth opportunities and potential for career advancement within the company.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy for a new product launch
• Optimizing paid media campaigns to improve conversion rates and reduce cost per acquisition
• Collaborating with the product marketing team to create targeted content for specific buyer personas
• Designing and implementing a nurture program to guide prospects through the buyer journey and increase conversion

ASSUMPTION: The ideal candidate for this role will have experience working on similar projects and be able to demonstrate their ability to develop and execute effective demand generation strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to demand generation and how this role fits into the broader marketing strategy?
• How does EvenUp support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a successful demand generation campaign that EvenUp has executed in the past, and what made it successful?
• How does EvenUp measure the success of its demand generation efforts, and how is this role expected to contribute to those metrics?
• What are the biggest challenges facing the demand generation team at EvenUp, and how can this role help address them?

ASSUMPTION: The ideal candidate for this role will be curious and engaged, asking thoughtful questions about the company's approach to demand generation and how this role can contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching EvenUp's mission, values, and approach to demand generation
• Be ready to discuss your approach to demand generation and digital marketing strategies, as well as your leadership and team management skills
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.