📌 Core Information
🔹 Job Title: Senior Manager, Digital Marketing
🔹 Company: BILL
🔹 Location: Draper, UT & San Jose, CA
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (in-office 3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Building, managing, and optimizing digital marketing campaigns to drive business growth
- Collaborating cross-functionally with business unit leads, analytics, and data teams to manage large budgets and track performance metrics
- Leveraging expert-level customer acquisition experience across SEM, ABM, and paid social channels to maximize ROI
- Working in a highly analytical and hands-on role, with a strong focus on data-driven decision making and continuous optimization
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and campaign management skills. Successful candidates will have a proven track record in driving measurable growth in B2B SaaS demand generation funnels.
📋 Key Responsibilities
✅ Build, manage, and optimize digital marketing campaigns across SEM, ABM, and paid social channels to drive business growth
✅ Collaborate cross-functionally with business unit leads, analytics, and data teams to manage large budgets and track performance metrics
✅ Analyze campaign performance data to the Ad Group, Campaign, and Keyword level, and use insights to inform optimization strategies
✅ Manage and mentor a high-performing team, providing guidance and support to help them grow professionally
✅ Stay up-to-date with industry trends and best practices, and continuously improve campaign strategies and tactics
ASSUMPTION: This role requires a strong focus on data analysis, campaign optimization, and team management. Successful candidates will be comfortable working in a fast-paced, ever-changing environment and collaborating with multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Statistics, Business Systems, Marketing, or a related field - or equivalent experience
Experience: 8+ years of experience in paid social and SEM, with a proven track record in B2B SaaS demand generation funnels. 3+ years of experience managing high-performing teams. Direct experience managing marketing budgets of $50M+
Required Skills:
- Expert-level customer acquisition experience across SEM, ABM, and paid social channels
- Proven ability to drive measurable growth in B2B SaaS demand generation funnels
- Strong analytical and data-driven decision making skills
- Experience managing high-performing teams and large marketing budgets
- Familiarity with Tableau and Salesforce for performance tracking and attribution
- Experience with SQL or automation tools for reporting and performance insights (nice to have)
Preferred Skills:
- Enjoys working directly in platform data and uncovering trends that drive performance
- Strong communication skills; proactively shares insights and flags issues before they escalate
- Analytical, detail-oriented, and self-directed in managing projects from start to finish
- Creative thinker with a bias for testing, iteration, and continuous optimization
- Comfortable building rapport across functions and aligning multiple stakeholders
- Flexible and adaptable in a fast-growing environment with evolving priorities
- Thrives in a collaborative culture that values humility, curiosity, and results-driven experimentation
ASSUMPTION: Successful candidates will have a strong background in digital marketing, with a proven track record in driving measurable growth. They will be comfortable working in a fast-paced, data-driven environment and collaborating with multiple stakeholders.
💰 Compensation & Benefits
Salary Range: $128,200 - $160,000 USD (Draper, UT) / $150,800 - $185,000 USD (San Jose, CA)
Benefits:
- 100% paid employee health, dental, and vision plans
- HSA & FSA accounts
- Life Insurance, Long & Short-term disability coverage
- Employee Assistance Program (EAP)
- 11+ observed holidays and wellness days and flexible time off
- Employee Stock Purchase Program with employee discounts
- Wellness & Fitness initiatives
- Employee recognition and referral programs
Working Hours: Full-time, with in-office work required 3 days per week (Monday, Tuesday, Thursday)
ASSUMPTION: Salary ranges are based on the company's standard ranges for this role and location. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech - BILL is a leader in financial automation software for small and midsize businesses (SMBs), focusing on automating the future of finance so businesses can thrive.
Company Size: 1,001-5,000 employees - BILL offers a large, established environment with ample opportunities for growth and collaboration.
Founded: 2006 - BILL was founded with the mission to automate the future of finance and has since grown to become a public company with a strong presence in the fintech industry.
Company Description:
- BILL is dedicated to automating the future of finance so businesses can thrive
- Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management
- BILL occasionally uses AI-generated images in marketing materials for illustrative purposes only
Company Specialties:
- Business bill pay
- Online invoicing
- EPayment
- QuickBooks bill payment
- ACH payments
- NetSuite accounting integration
- Intacct accounting integration
- Accounts Payable
- Document storage
- Bill.com banking platform solutions
- Digital business payments
- International Business Payments
- Sage Intacct Accounting Integration
- Fintech
- And financial automation
Company Website: http://www.bill.com
ASSUMPTION: BILL is a well-established fintech company with a strong focus on innovation and automation in the financial services industry. They offer a comprehensive suite of products and services to help businesses streamline their financial workflows.
📊 Role Analysis
Career Level: Senior Manager - This role offers an opportunity to lead a team and drive strategic initiatives within the digital marketing function.
Reporting Structure: This role reports directly to the Head of Growth Marketing and has full responsibility for managing a team of digital marketing specialists.
Work Arrangement: Hybrid - This role requires in-office work 3 days per week (Monday, Tuesday, Thursday) at either the San Jose, CA or Draper, UT office. Fully remote work is not available for this position.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunity to work cross-functionally with various teams and gain exposure to different aspects of the business
- possibility to transition into a more strategic or leadership role within the organization as the business continues to scale
ASSUMPTION: This role offers a unique opportunity to lead a team and drive strategic initiatives within the digital marketing function. Successful candidates will have a proven track record in digital marketing and a strong desire to grow and develop their career within the organization.
🌍 Location & Work Environment
Office Type: Hybrid - This role requires in-office work 3 days per week (Monday, Tuesday, Thursday) at either the San Jose, CA or Draper, UT office.
Office Location(s): San Jose, CA & Draper, UT
Geographic Context:
- San Jose, CA - Located in the heart of Silicon Valley, San Jose offers a vibrant tech industry and a diverse cultural scene
- Draper, UT - A suburb of Salt Lake City, Draper offers a family-friendly atmosphere with easy access to outdoor recreation and cultural attractions
Work Schedule: Full-time, with in-office work required 3 days per week (Monday, Tuesday, Thursday)
ASSUMPTION: This role offers a flexible work arrangement that balances the need for in-person collaboration with the convenience of remote work. Successful candidates will be comfortable working in a hybrid environment and able to commute to the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Head of Growth Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Data analysis and reporting capabilities
- Team management and leadership skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with BILL's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing campaign management and data-driven decision making
- Showcase your ability to lead and manage a high-performing team
- Demonstrate your understanding of BILL's business and the fintech industry
- Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Digital Marketing, Senior Manager, SEM, ABM, Paid Social, Campaign Management, Data Analysis, Team Leadership, Fintech, B2B SaaS, Demand Generation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, data analysis skills, and team management abilities. Successful candidates will be able to demonstrate a strong track record in digital marketing and a strategic approach to campaign management.
🛠️ Tools & Technologies
- Tableau
- Salesforce
- SQL
- Google Analytics
- Adobe Creative Suite (optional)
ASSUMPTION: This role requires proficiency in data analysis and reporting tools, as well as familiarity with digital marketing platforms and campaign management software. Successful candidates will be comfortable working with a variety of tools and technologies to optimize campaign performance and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Run your business—your way
- Automate the future of finance
- Thrive with purpose
- Collaborate and win together
- Embrace change and continuous improvement
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and flexible in a fast-paced environment
- Creative and innovative in approach to problem-solving
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a data-driven and results-oriented environment?
- Are you comfortable working collaboratively and managing a team in a fast-paced environment?
- Do you embrace change and continuous improvement in your approach to work?
- Are you committed to continuous learning and professional development?
ASSUMPTION: BILL values candidates who are passionate about driving business growth through innovative digital marketing strategies and committed to working collaboratively in a fast-paced, data-driven environment.
⚠️ Potential Challenges
- Managing a large marketing budget and tracking performance metrics across multiple channels
- Staying up-to-date with industry trends and best practices in a rapidly evolving digital marketing landscape
- Balancing the need for data-driven decision making with the need for creative and innovative campaign strategies
- Managing a high-performing team and providing guidance and support to help them grow professionally
- Working in a hybrid environment and commuting to the office as needed
ASSUMPTION: This role offers a unique opportunity to lead a team and drive strategic initiatives within the digital marketing function. Successful candidates will be able to navigate the challenges of managing a large marketing budget, staying up-to-date with industry trends, and balancing data-driven decision making with creative innovation. They will also be comfortable working in a hybrid environment and managing a high-performing team.
📈 Similar Roles Comparison
- This role is similar to other Senior Manager, Digital Marketing positions in the fintech industry, but may require more experience in managing large marketing budgets and tracking performance metrics across multiple channels
- B2B SaaS demand generation experience is highly valued in this role, as it is critical to driving measurable growth in the business
- This role offers a unique opportunity to lead a team and drive strategic initiatives within the digital marketing function, with potential for growth and development within the organization
ASSUMPTION: This role is similar to other Senior Manager, Digital Marketing positions in the fintech industry, but may require more experience in managing large marketing budgets and tracking performance metrics across multiple channels. Successful candidates will have a strong background in digital marketing and a proven track record in driving measurable growth in the B2B SaaS demand generation funnel.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive business growth across SEM, ABM, and paid social channels
- Analyzing campaign performance data to optimize ad spend and maximize ROI
- Managing a team of digital marketing specialists to execute campaigns and achieve performance targets
- Collaborating cross-functionally with business unit leads, analytics, and data teams to track and report on performance metrics
- Staying up-to-date with industry trends and best practices, and continuously improving campaign strategies and tactics
ASSUMPTION: This role offers a unique opportunity to lead a team and drive strategic initiatives within the digital marketing function. Successful candidates will have a strong background in digital marketing and a proven track record in driving measurable growth in the B2B SaaS demand generation funnel. They will be comfortable working in a fast-paced, data-driven environment and collaborating with multiple stakeholders to achieve business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader organizational structure and long-term goals of the company?
- What are the key challenges facing the digital marketing function, and how can this role help address them?
- What opportunities are there for growth and development within the digital marketing team and the broader organization?
- How does the company support work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: Successful candidates will be curious and proactive in their approach to the interview process, asking thoughtful questions about the role, the team, and the company. They will be eager to understand the challenges and opportunities facing the digital marketing function and how they can contribute to driving business growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching BILL's business and the fintech industry, and be ready to discuss your approach to digital marketing campaign management and data-driven decision making
- Showcase your ability to lead and manage a high-performing team, and demonstrate your understanding of BILL's business and the fintech industry
- Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
