Senior Manager, Digital Marketing Infrastructure

📌 Core Information

🔹 Job Title: Senior Manager, Digital Marketing Infrastructure

🔹 Company: Alcon

🔹 Location: Remote - Switzerland (Geneva)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Switzerland)

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing development roadmaps for transformational digital products
• Analyzing customer behaviors and trends to identify key insights and opportunities
• Managing large digital initiatives and cross-functional teams
• Ensuring successful product launches and meeting financial and customer engagement targets
• Driving a digital mindset culture and developing talent

ASSUMPTION: This role requires a strategic and entrepreneurial mindset, with a strong focus on customer-centricity and data-driven decision making.

📋 Key Responsibilities

✅ Define and implement development roadmaps for transformational digital products

✅ Analyze customer behaviors, research, and trends to identify key insights and opportunities

✅ Partner and lead cross-functional teams to deliver against roadmaps and solve potential issues

✅ Manage large digital initiatives, including significant budgets and complex timelines

✅ Lead implementation of internal and external customer-centric plans and launch packages

✅ Partner with country leaders to drive implementation of digital products and commercial programs

✅ Establish KPIs and ensure products meet or exceed financial and customer engagement targets

✅ Drive a Digital Mindset culture and develop talent to establish a high-performing omni-channel organization

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to manage multiple stakeholders and complex projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10-15 years of digital marketing experience in large companies, with 7-10 years of demonstrated leadership

Required Skills:

• Proven experience launching and growing multiple consumer- and customer-facing, enterprise-level digital products
• Comprehensive understanding of the digital ecosystem and how different channels work together
• Intimate knowledge of agile development processes and experience guiding teams through it
• Fluency in customer segmentation and data analysis to establish specific KPIs and measurement plans
• High degree of technical knowledge and aptitude
• Strong communication skills to engage with senior leaders

Preferred Skills:

• Experience working in the pharmaceutical or healthcare industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the pharmaceutical or healthcare industry may have a competitive advantage, as they will be familiar with the specific regulations and customer needs in this sector.

💰 Compensation & Benefits

Salary Range: Based on experience and location, the estimated salary range for this role is CHF 150,000 - 200,000 per year. This estimate is based on market research and may vary depending on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and paid time off
• Employee discounts on Alcon products
• Opportunities for professional development and career growth

Working Hours: Full-time position with a standard workweek of 40 hours, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits package is competitive and may include additional perks and benefits not listed here.

📌 Applicant Insights

🔍 Company Context

Industry: Alcon is a global leader in eye care, providing surgical and vision care products to patients and customers worldwide. The company operates in a highly competitive and regulated market, with a strong focus on innovation and customer-centricity.

Company Size: Alcon is a large company with a global presence, employing over 25,000 people worldwide. This size offers opportunities for career growth and development, as well as exposure to diverse teams and markets.

Founded: Alcon was founded in 1945 and has a rich history of innovation and customer focus. The company has grown through strategic acquisitions and organic growth, becoming a subsidiary of Novartis in 2019.

Company Description:

• Alcon is committed to helping people see brilliantly by providing innovative products and solutions for eye care professionals and patients worldwide
• The company operates in three business segments: Surgical, Vision Care, and Vision Therapy
• Alcon is focused on driving sustainable growth and improving patient outcomes through innovation, operational excellence, and a customer-centric approach

Company Specialties:

• Eye surgery equipment and devices
• Contact lenses and lens care products
• Eye drops and other pharmaceutical products

Company Website: www.alcon.com

ASSUMPTION: Alcon's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to different markets and cultures. The company's focus on innovation and customer-centricity creates an environment that values creativity and problem-solving.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Vice President of International Marketing. The ideal candidate will have significant experience in digital marketing and leadership, with the ability to drive strategic initiatives and manage cross-functional teams.

Reporting Structure: The Senior Manager, Digital Marketing Infrastructure will report directly to the Vice President of International Marketing and work closely with global and local teams to ensure successful product launches and customer engagement.

Work Arrangement: This role is remote, with a focus on flexibility and results-driven work. The ideal candidate will be self-motivated and able to manage their own workload while collaborating with teammates to share best practices and learnings.

Growth Opportunities:

• Advancement to a Vice President or Director role within the International Marketing Group or another function within Alcon
• Expansion of responsibilities to include additional markets or product categories
• Opportunities to work on strategic projects or initiatives that drive business growth and innovation

ASSUMPTION: Given Alcon's large size and global presence, there are numerous opportunities for career growth and development within the company. The ideal candidate will be proactive in seeking out these opportunities and demonstrating their value to the organization.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel to Alcon offices and customer sites as needed

Office Location(s): Geneva, Switzerland (with remote work flexibility)

Geographic Context:

• Geneva is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities
• The city is home to many international organizations and companies, providing a diverse and dynamic work environment
• Switzerland has a strong economy and a highly skilled workforce, with a focus on innovation and technology

Work Schedule: Full-time, with a standard workweek of 40 hours and some flexibility for remote work

ASSUMPTION: The remote work arrangement offers candidates the opportunity to balance work and personal life more effectively, while still collaborating with teammates and stakeholders in real-time.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Vice President of International Marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership skills and team management
• Cross-functional collaboration and stakeholder management
• Customer-centric mindset and data-driven decision making
• Cultural fit and alignment with Alcon's values

Application Tips:

• Highlight your experience in digital marketing and leadership, with a focus on driving strategic initiatives and managing cross-functional teams
• Demonstrate your understanding of the digital ecosystem and how different channels work together to solve internal and external customer challenges
• Showcase your ability to analyze customer behaviors and trends, and translate those insights into actionable roadmaps and KPIs
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Digital Marketing, Product Launch, Customer Engagement, Data Analysis, Agile Development, Technical Knowledge, Communication, Collaboration, Strategic Planning, Budget Management, Stakeholder Management, Problem Solving, Customer Segmentation, Performance Optimization, Team Development

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, as well as their technical expertise in digital marketing and data analysis.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) systems (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing and data analysis tools, and be able to adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Innovative
• Quality-driven
• Collaborative
• Accountable

Work Style:

• Results-driven and entrepreneurial
• Customer-centric and data-driven
• Collaborative and team-oriented
• Adaptable and resilient
• Strategic and forward-thinking

Self-Assessment Questions:

• How do you demonstrate a patient-focused mindset in your work?
• Can you provide an example of a time when you drove a strategic initiative that resulted in improved customer engagement or business growth?
• How do you approach collaboration and stakeholder management in a cross-functional environment?
• How do you stay up-to-date with the latest trends and technologies in digital marketing?

ASSUMPTION: Alcon values candidates who are patient-focused, innovative, and results-driven, with a strong commitment to quality and collaboration. The ideal candidate will be able to demonstrate their alignment with these values and work style preferences throughout the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders and complex projects with tight deadlines
• Balancing strategic thinking with hands-on execution and day-to-day tasks
• Adapting to a remote work environment and maintaining productivity and engagement
• Navigating a large and complex organization with multiple layers of management

ASSUMPTION: The ideal candidate will be able to overcome these challenges by demonstrating strong leadership skills, effective communication, and a results-driven approach to work.

📈 Similar Roles Comparison

• This role is unique in its focus on digital marketing infrastructure and transformational digital products within the International Marketing Group
• Compared to other marketing roles, this position requires a stronger focus on strategic planning, roadmap development, and cross-functional collaboration
• Career progression in this role may lead to opportunities in international marketing, global product management, or other strategic functions within Alcon

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests before applying.

📝 Sample Projects

• Developing a comprehensive digital marketing roadmap for a new product launch, including customer segmentation, KPIs, and channel strategy
• Managing a cross-functional team to implement a global customer engagement campaign, resulting in increased traffic, engagement, and sales
• Conducting a competitive analysis and market research to inform product positioning and messaging for a new market entry

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the ideal candidate may work on in this role, but the specific projects and priorities may vary based on business needs and market conditions.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall strategic vision for Alcon's International Marketing Group?
• Can you describe the team structure and dynamics within the International Marketing Group?
• How does Alcon support the professional development and growth of its employees, particularly in remote work environments?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Alcon approach diversity, equity, and inclusion, and what initiatives are in place to support these efforts?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture, as well as the expectations and priorities for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Senior Manager, Digital Marketing Infrastructure
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on digital marketing, leadership, and strategic planning
• Prepare for the interview by researching Alcon's business, market, and competitors, as well as the specific challenges and opportunities facing the International Marketing Group
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.