📌 Core Information
🔹 Job Title: Senior Manager, Digital Product Marketing
🔹 Company: Fox Corporation
🔹 Location: Los Angeles, California, USA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining marketing roadmap for digital campaign capabilities
- Managing project implementation of enhancements and fixes
- Ensuring marketing technology platform stability and usability
- Collaborating with cross-functional teams for effective rollouts
- Documenting system capabilities and known issues
ASSUMPTION: This role requires a strong understanding of both marketing and technology aspects of MarTech to bridge the gap between marketing strategists and product/technology teams.
📋 Key Responsibilities
✅ Develop and maintain marketing roadmap for digital campaign capabilities
✅ Develop business cases and secure approvals for new capabilities
✅ Project manage implementation of enhancements and fixes
✅ Coordinate with cross-functional teams for effective rollouts
✅ Monitor and ensure marketing technology platform stability and usability
✅ Maintain robust documentation on system capabilities and known issues
✅ Develop and manage scorecards on systems performance
ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and problem-solving to ensure marketing technology capabilities deliver as intended.
🎯 Required Qualifications
Education: Bachelor’s degree preferred but not required
Experience: 5-10 years of experience in marketing or IT/Product roles, with a focus on developing and delivering requirements for marketing and MarTech applications
Required Skills:
- Experience working in an Agile development model
- Experience with deep linking and mobile platforms
- Experience with Salesforce Marketing Cloud or Braze
- Strong project management skills
- Strong attention to detail and ability to work under pressure
- Superior verbal and written communication skills
- Strong “influence without ownership” skills
Preferred Skills:
- Relevant work experience with Digital, Media, and Entertainment
ASSUMPTION: While a Bachelor’s degree is preferred, relevant work experience and a strong portfolio of accomplishments may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $106,000 - $180,500 annually
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off
- Annual discretionary bonus
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees
Founded: 1986 (as News Corporation, rebranded as Fox Corporation in 2019)
Company Description:
- Fox Corporation produces and distributes content through leading brands, including FOX News Media, FOX Sports, FOX Entertainment, and Tubi Media Group
- Focuses on creating culturally significant content and building an organization that thrives on creative ideas, operational expertise, and strategic thinking
Company Specialties:
- Digital Media
- Broadcast Media
- Local News
- Streaming Media
- Advertising
Company Website: foxcorporation.com
ASSUMPTION: Fox Corporation is a large, established media company with a diverse range of brands and specialties, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports to the Vice President, Digital Product Marketing
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to expand the role's scope and influence as the company's digital marketing efforts grow
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Possibility to advance to a director or vice president role in the future
ASSUMPTION: This role offers significant growth potential, as the company continues to invest in and expand its digital marketing capabilities.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days per week in the office)
Office Location(s): 10201 W Pico Blvd, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse culture and numerous entertainment and leisure options
- The office is located in the West Los Angeles neighborhood, close to Santa Monica and Beverly Hills
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and shopping
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and potential team members
- Case study or project presentation
- Final interview with the vice president
Key Assessment Areas:
- Technical skills and knowledge of marketing and MarTech
- Project management skills and ability to manage multiple projects
- Communication and collaboration skills
- Problem-solving and analytical thinking
Application Tips:
- Highlight relevant experience and accomplishments in your resume, focusing on project management, marketing, and MarTech skills
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
ATS Keywords: Digital Product Marketing, Marketing Roadmap, MarTech, Project Management, Salesforce Marketing Cloud, Braze, Mobile Platforms, Deep Linking, Agile Development
ASSUMPTION: Fox Corporation uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Braze
- Mobile platforms (e.g., Localytics, Airship, Salesforce Mobile Studio)
- JIRA
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage projects, track progress, and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Accountability
- Respect
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and delivery
Self-Assessment Questions:
- How do you handle working on multiple projects with tight deadlines?
- Can you provide an example of a time when you had to influence others to achieve a goal, without having direct authority?
- How do you approach learning new tools and technologies to improve your work?
ASSUMPTION: Fox Corporation values a strong work ethic, collaboration, and a results-driven approach. Candidates who can demonstrate these qualities and align with the company's values will be a good fit for the organization.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines and competing priorities
- Working with cross-functional teams and stakeholders with varying levels of technical expertise
- Keeping up with the fast-paced and ever-evolving MarTech landscape
- Balancing the need for innovation with the need to maintain platform stability and usability
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and problem-solving skills to overcome.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Manager role, this position has a stronger focus on product management and MarTech capabilities
- Unlike a Product Manager role, this position is more focused on marketing requirements and less on product development
- Career progression may involve moving into a director or vice president role within digital product marketing or transitioning into a chief marketing technology officer (CMTO) role
ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, making it an attractive opportunity for candidates with a strong background in both areas.
📝 Sample Projects
- Developing and implementing a new deep linking strategy to improve customer engagement and retention
- Managing a project to migrate from one marketing automation platform to another, ensuring minimal disruption to campaigns and maintaining data integrity
- Collaborating with the product team to develop and launch a new mobile app feature that improves the customer experience and drives user growth
ASSUMPTION: These sample projects illustrate the types of initiatives this role may be responsible for, highlighting the importance of strong project management, communication, and technical skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the digital product marketing team currently, and how can this role help address them?
- How does the company approach innovation and staying ahead of the competition in the digital marketing landscape?
- What is the company's long-term vision for its digital marketing capabilities, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company's long-term success, while also providing valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, focusing on project management, marketing, and MarTech
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's culture
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
