📌 Core Information
🔹 Job Title: Senior Manager, Digital Product Portfolio Marketing, Asia
🔹 Company: Intuitive
🔹 Location: Singapore, , Singapore
🔹 Job Type: Full-time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing strategy for the Digital Product Portfolio across five Asian markets
- Collaborating with cross-functional teams to ensure product readiness and customer satisfaction
- Conducting market research and generating insights to inform product positioning and messaging
- Driving product launches and adoption through effective go-to-market planning and execution
- Building and maintaining productive relationships with regional KOLs and stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and regional market expertise to drive successful marketing outcomes for Intuitive's Digital Product Portfolio in Asia.
📋 Key Responsibilities
✅ Support creating and aligning assigned Digital Product Portfolio and marketing visions with sales and marketing stakeholders to launch Digital Products and accelerate their adoption.
✅ Collaborate with Asia Regional Clinical, Hospital, and Product Portfolio teams to ensure coherent and integrated visions and marketing strategies and tactics for Asia.
✅ Collaborate with Corporate, Regional, and Market partners to build localized product launch strategies and plans for the Digital Product Portfolio in Asia.
✅ Ensure a consistent regional planning process with authentic product positioning, value messaging, and local commercial execution. Conduct post-launch analysis with Market teams to track execution effectiveness and make necessary adjustments to achieve goals.
✅ Identify, establish, and promote best practices to improve sales and marketing competencies for the Digital Product Portfolio across the Region.
✅ Identify gaps in marketing toolkits for the Asia region and drive development or customization of new Digital Product Portfolio collateral and tools where necessary.
✅ Collect feedback from tradeshows, market research, customer interviews, focus groups, and KOL case observations related to the Digital Product Portfolio. Generate regionally specific insights for existing (post-market) and upcoming (pre-market) Digital products in the pipeline.
✅ Develop in-Market or in-Region business justification for the launch of new Digital products.
✅ Develop productive relationships with Regional KOLs and leverage them in their respective Markets and internationally to showcase our Digital Product Portfolio.
✅ Support Global Product Management to help address product quality issues and help manage EOL plans as they arise.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and regional market expertise to drive successful marketing outcomes for Intuitive's Digital Product Portfolio in Asia.
🎯 Required Qualifications
Education: A Bachelor’s degree in business, IT, engineering, healthcare, or related disciplines is required. An advanced degree in the field of study or an MBA is preferred.
Experience: 8+ years of professional experience in medical devices product marketing or a similar commercial role, and 5+ years of experience in Asia. Surgical experience is desired.
Required Skills:
- Proven ability to lead departmental and cross-functional projects and teams
- Strong track record of leading strategic initiatives from concept through to completion
- Proven ability to collaborate across multiple disciplines and influence cross-functional teams globally and locally without hierarchical authority
- Ability to operate and drive results and set priorities with limited supervision
- Effectively takes decisions and resolves issues that impact multiple teams and departments, given the broad scope of responsibilities often involving complex strategies and high-level objectives
- Consistently communicates effectively across varying organizational levels
- Familiar with qualitative and quantitative market research methods
- Ability to work in surgical labs and hospital patient care areas is required
- Ability to travel up to 30% across Asia and other locations as needed
Preferred Skills:
- 3+ years of experience in Digital and Healthcare IT product marketing
- Working knowledge of cloud technology, software as a service, and their adoption in healthcare and hospital environments in Asia
ASSUMPTION: Given the regional and cross-functional nature of this role, candidates with a strong background in medical devices product marketing, experience in Asia, and familiarity with digital health technologies are likely to be the best fit.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Manager role in Medical Device Marketing in Singapore, the estimated salary range is SGD 180,000 - 250,000 per annum. This range takes into account the candidate's experience level, the role's responsibilities, and the company's size and industry standing.
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time-off policies, including vacation, sick leave, and holidays
- Employee discounts on Intuitive products and services
- Professional development opportunities and tuition assistance
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional evening and weekend work may be required to meet project deadlines or attend industry events.
ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's specific qualifications and experience. Intuitive offers a comprehensive benefits package to attract and retain top talent in the medical device industry.
📌 Applicant Insights
🔍 Company Context
Industry: Intuitive operates in the Medical Equipment Manufacturing industry, focusing on robotic-assisted surgery and minimally invasive care. The company is a global leader in its field, with a strong reputation for innovation and quality.
Company Size: Intuitive is a large company with over 10,000 employees worldwide. This size offers applicants the opportunity to work in a well-established organization with extensive resources and growth potential.
Founded: Intuitive was founded in 1995 and has since grown to become a publicly-traded company listed on the Nasdaq stock exchange under the ticker symbol ISRG.
Company Description:
- Intuitive is a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery
- The company's mission is to make minimally invasive care life-enhancing care through ingenuity and intelligent technology
- Intuitive fosters an inclusive and diverse culture, committed to making a difference in the world of healthcare
Company Specialties:
- Robotics
- Medical Devices
- Minimally Invasive Surgery
- Robotic-Assisted Surgery
- Lung Biopsy
- Endoluminal System
Company Website: http://www.intuitive.com
ASSUMPTION: Intuitive's large size, global presence, and strong industry reputation make it an attractive employer for candidates seeking a stable and well-resourced work environment with ample growth opportunities.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of strategic thinking, cross-functional collaboration, and regional market expertise.
Reporting Structure: The Senior Manager, Digital Product Portfolio Marketing, Asia reports directly to the Vice President of Digital Product Portfolio Marketing, Asia Pacific.
Work Arrangement: This is an on-site role based in Singapore, with up to 30% travel across Asia and other locations as needed.
Growth Opportunities:
- Potential to expand the role's scope and impact as the Digital Product Portfolio grows and evolves
- Opportunities for internal mobility within Intuitive's global organization
- Chance to develop leadership and management skills through cross-functional collaboration and team mentorship
ASSUMPTION: Given the regional and cross-functional nature of this role, there are ample opportunities for professional growth and development within Intuitive's global organization.
🌍 Location & Work Environment
Office Type: Intuitive's Singapore office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 1020 Kifer Road, Building 108, Sunnyvale, California, 94086, US (Global Headquarters); Singapore office location is not specified in the provided data.
Geographic Context:
- Singapore is a global hub for medical technology and healthcare innovation
- The city-state offers a multicultural, multilingual workforce and a business-friendly regulatory environment
- Singapore's strategic location in Southeast Asia provides easy access to major markets in the region
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional evening and weekend work as needed.
ASSUMPTION: Intuitive's Singapore office provides a modern, collaborative work environment that supports productivity and innovation. The city-state's strategic location and business-friendly environment make it an attractive base for regional operations.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Intuitive careers portal
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interviews with senior leadership
Key Assessment Areas:
- Candidates' strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management abilities
- Regional market expertise and cultural awareness
- Leadership and management potential
Application Tips:
- Highlight relevant experience in medical device marketing, digital health, and regional market expertise
- Tailor your resume and cover letter to emphasize skills and experiences that match the role's requirements
- Prepare for behavioral and technical interview questions that focus on your problem-solving skills, cross-functional collaboration, and regional market knowledge
ATS Keywords: Digital Product Portfolio, Marketing Strategy, Market Research, Cross-Functional Collaboration, Regional Marketing, Medical Device Marketing, Healthcare IT, Cloud Technology, Software as a Service, Stakeholder Management, KOL Engagement, Product Launch, Go-To-Market Planning, Insights Generation, Product Positioning, Value Messaging, Commercial Execution, Sales Competencies, Customer Satisfaction, Surgical Experience, Asia, Singapore
ASSUMPTION: Intuitive's recruitment process is designed to assess candidates' strategic thinking, cross-functional collaboration, and regional market expertise. Applicants should tailor their application materials and prepare for interviews accordingly.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Market research and analytics tools (e.g., SurveyMonkey, Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: While the provided job listing does not specify required tools and technologies, candidates should be prepared to use common marketing, project management, and productivity software to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We foster an environment where creativity and continuous learning are valued and encouraged
- Collaboration: We work together to achieve our goals, leveraging our diverse backgrounds and expertise
- Integrity: We act with honesty and transparency, holding ourselves accountable for our actions
- Quality: We strive for excellence in everything we do, from product development to customer service
- Patient Focus: We put patients first, designing our products and services to improve their lives
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where innovation and continuous learning are valued?
- Are you comfortable working across multiple disciplines and influencing cross-functional teams without hierarchical authority?
- Do you have a proven track record of leading strategic initiatives from concept through to completion?
- Are you comfortable working in surgical labs and hospital patient care areas?
- Do you have experience working in Asia and a strong understanding of regional market dynamics?
ASSUMPTION: Intuitive's culture values innovation, collaboration, integrity, quality, and patient focus. Candidates should assess their fit with these values and the company's work style before applying.
⚠️ Potential Challenges
- Managing a large, complex portfolio of digital products across multiple markets with varying customer needs and preferences
- Balancing regional market-specific requirements with global product strategy and branding
- Collaborating effectively with cross-functional teams and stakeholders across multiple time zones and cultures
- Keeping up with the rapid evolution of digital health technologies and market trends
- Addressing product quality issues and managing end-of-life (EOL) plans for legacy products
ASSUMPTION: Given the regional and cross-functional nature of this role, candidates should be prepared to manage complexity, navigate cultural differences, and adapt to a dynamic and evolving market landscape.
📈 Similar Roles Comparison
- Unlike traditional medical device marketing roles, this position focuses on digital products and requires a strong understanding of cloud technology, software as a service, and their adoption in healthcare and hospital environments in Asia
- This role is unique in its regional scope and cross-functional nature, requiring a high level of strategic thinking, collaboration, and regional market expertise
- Career progression in this role may involve expanding the scope of the Digital Product Portfolio, taking on additional regional responsibilities, or moving into a global leadership position within Intuitive's organization
ASSUMPTION: While this role shares similarities with other medical device marketing positions, its regional scope, cross-functional nature, and focus on digital products make it a unique opportunity within Intuitive's organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Digital Product launch in the Asia region, including market research, product positioning, value messaging, and commercial execution
- Conducting a regional market assessment to identify gaps in the Digital Product Portfolio and develop recommendations for product enhancement or new product development
- Building and maintaining productive relationships with regional KOLs to showcase Intuitive's Digital Product Portfolio and gather customer insights to inform product strategy and marketing tactics
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and regional market-focused nature of this role, requiring a high level of collaboration, stakeholder management, and market expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into Intuitive's overall strategy for the Digital Product Portfolio in Asia?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Intuitive support the professional development and growth of its employees, particularly in senior management roles?
- What are the key challenges facing the Digital Product Portfolio in the Asia region, and how can this role help address them?
- How does Intuitive foster a culture of innovation and continuous learning, and what opportunities are there for me to contribute to this aspect of the company's culture?
ASSUMPTION: These interview questions are designed to help candidates assess the strategic fit of the role, understand the company's priorities and expectations, and evaluate the opportunities for professional growth and development within Intuitive's organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in medical device marketing, digital health, and regional market expertise
- Prepare for behavioral and technical interview questions that focus on your problem-solving skills, cross-functional collaboration, and regional market knowledge
- If invited to an in-person or video interview, dress professionally and arrive (or log in) 5-10 minutes early to demonstrate punctuality and preparedness
- Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
