Senior Manager, Earned Marketing (Temporary)

📌 Core Information

🔹 Job Title: Senior Manager, Earned Marketing (Temporary)

🔹 Company: The New York Times

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Newspaper Publishing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Telling compelling brand and product stories through various media channels
• Extending marketing messaging to attract new audiences
• Collaborating across editorial, product, marketing, and other departments
• Managing agency partners and in-house creative teams

ASSUMPTION: Given the emphasis on independent journalism, this role likely focuses on enhancing brand awareness while maintaining integrity and credibility through earned media strategies.

📋 Key Responsibilities

✅ Develop below-the-line campaign strategies for brand and product awareness

✅ Identify and leverage cultural and consumer-facing moments

✅ Forge strong relationships with the press, influencers, and internal teams

✅ Collaborate with media strategy team for cohesive media plans

✅ Manage communications strategies and prepare internal teams for media interactions

✅ Work with brand marketers on campaigns supporting journalistic independence

ASSUMPTION: The responsibilities suggest a heavy reliance on strategic communication, collaboration across departments, and proactive media engagement.

🎯 Required Qualifications

Education: Not specified

Experience: 6+ years in marketing or communications; 2+ years managing activations and communications strategies

Required Skills:

• Leadership in managing projects across creative and strategic planning
• Strong strategic and editorial judgment
• Ability to navigate and leverage the news cycle effectively

Preferred Skills:

• Experience with talent and creator strategies
• Background in consumer subscription or digital product sectors
• Event promotion and partnership experience

ASSUMPTION: This role values both strategic foresight and detailed execution, reflecting the dynamic nature of a top-tier newsroom environment.

💰 Compensation & Benefits

Salary Range: $125,000 - $140,000 USD annually

Benefits:

• Comprehensive health insurance
• Paid time off
• Retirement savings plans

Working Hours: 40 hours per week, with the possibility of extended hours due to project timelines

ASSUMPTION: Compensation is competitive within the media industry, reflecting the seniority and temporary nature of the role.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: Approximately 1,001-5,000 employees

Founded: 1851

Company Description:

• Committed to independent, impactful journalism
• Aims to serve a global audience through reliable news content
• Cultivates a digital first, innovative working environment

Company Specialties:

• Quality journalism
• Digital news innovation
• Audience engagement strategies

Company Website: http://www.nytco.com/careers

ASSUMPTION: As a leader in the newspaper publishing industry, The New York Times sets high standards for editorial integrity and innovation, appealing to professionals seeking meaningful impact.

📊 Role Analysis

Career Level: Senior management

Reporting Structure: Reports to the managing director of brand media marketing, earned

Work Arrangement: On-site

Growth Opportunities:

• Expanding expertise in integrated marketing strategies
• Networking with leading media and marketing professionals
• Potential for long-term opportunities within the organization given performance

ASSUMPTION: The seniority of this role suggests potential for deeper involvement in strategic decisions impacting the brand’s market positioning.

🌍 Location & Work Environment

Office Type: High-energy newsroom environment

Office Location(s): New York, NY, United States

Geographic Context:

• Access to a vibrant, media-centric city
• Opportunities for networking within a global media hub
• Rich cultural and professional development resources

Work Schedule: Standard working hours with possible variations based on project needs

ASSUMPTION: New York City offers a dynamic, fast-paced environment that aligns well with the demands of the role for on-site collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company's career portal
• Screening by hiring manager or HR
• Interviews with cross-functional teams

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Ability to work collaboratively across teams
• Leadership and management competencies

Application Tips:

• Highlight experiences in earned media and campaign management
• Emphasize leadership roles and outcomes
• Showcase understanding of media landscapes

ATS Keywords: Media strategy, marketing campaign, brand storytelling, influencer engagement, earned media

ASSUMPTION: The application process likely involves assessments of both strategic capability and cultural fit, given the esteemed reputation of the company’s journalism standards.

🛠️ Tools & Technologies

• Media planning software
• Social media analytics tools
• Collaborative communication platforms

ASSUMPTION: Familiarity with digital media tools and platforms is essential given the focus on integrated and multi-platform marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to truth and journalistic integrity
• Promotion of a diverse and inclusive workplace
• Innovative and forward-thinking ethos

Work Style:

• Collaborative and cross-functional teamwork
• Agility in adapting to news-driven environments
• Solution-oriented and proactive mindset

Self-Assessment Questions:

• How do you ensure authenticity in your marketing strategies?
• In what ways do you handle fast-paced, dynamic work environments?
• How do you balance creative storytelling with data-driven outcomes?

ASSUMPTION: Employees who thrive here likely possess both creative ingenuity and analytical adeptness, aligning both personal and professional values with those of the company.

⚠️ Potential Challenges

• Balancing editorial independence with strategic brand promotion
• Navigating media landscapes subject to rapid changes
• Sustaining engagement in a continuously competitive industry
• Managing diverse stakeholder expectations

ASSUMPTION: The complexity and prestige of the brand require a nuanced approach to marketing, demanding innovation and adaptability from its professionals.

📈 Similar Roles Comparison

• Marketing Manager roles in competitive industries often demand similar cross-functional skills but with less emphasis on editorial alignment.
• The fast-paced environment of The New York Times may offer broader global exposure compared to smaller media outlets.
• Higher-level commitment to journalistic values compared to roles in purely commercial sectors.

ASSUMPTION: This role offers unique intersections with editorial content not commonly found in mainstream marketing positions, providing a distinct career experience.

📝 Sample Projects

• Developing a cross-media campaign for a major journalistic release
• Implementing influencer strategies that reflect The New York Times’ brand values
• Executing events that expand brand message through earned media channels

ASSUMPTION: Candidates might engage in project work that significantly influences the company's public image and recognition for journalistic excellence.

❓ Key Questions to Ask During Interview

• How does the company balance earned media with other marketing strategies?
• Can you describe a significant success the team achieved with cross-functional collaboration?
• What opportunities exist for professional development within the role?
• How does the marketing team contribute to the company’s commitment to diversity and inclusion?
• What metrics are most important for evaluating success in this role?

ASSUMPTION: Candidates should be prepared for discussions on how to uphold brand integrity while innovating within the marketing space, reflecting The New York Times' values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to showcase your understanding of earned media strategies
• Emphasize past achievements in marketing and communications
• Align your professional values with those of The New York Times

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.