📌 Core Information
🔹 Job Title: Senior Manager, EMEA Communications
🔹 Company: Roblox
🔹 Location: London, Brussels, or Netherlands (Remote)
🔹 Job Type: Full-time, Hybrid (On-site Tue-Thu)
🔹 Category: Communications, Public Relations
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (with on-site presence in London, Brussels, or Netherlands)
🚀 Job Overview
Key aspects of this role include:
- Managing consumer and corporate communications for Roblox in priority EMEA markets
- Developing and executing strategic communications campaigns to influence various audiences
- Collaborating with in-house teams and agency partners to deliver impactful media coverage
- Hosting briefings with top-tier reporters and managing executive communications
- Handling inbound press office functions and drafting media materials
ASSUMPTION: This role requires a strong understanding of the media landscape and cultural nuances across multiple EMEA markets, as well as experience working in a fast-paced communications environment.
📋 Key Responsibilities
✅ Design and execute compelling communications campaigns in EMEA markets to support business objectives
✅ Manage local market execution of global communications campaigns and launches in key markets
✅ Work in tandem with various business functions to support their communications objectives in the EMEA
✅ Host briefings with top-tier reporters to educate them about the platform
✅ Manage executive communications with EMEA media, including securing interview opportunities and briefing company spokespeople
✅ Manage Roblox’s inbound press office function in the EMEA and be the first point of contact for journalists in the region
✅ Draft media materials for use across EMEA markets, including press releases, blogs, FAQs, and key message documents
✅ Bring fresh ideas and a creative approach to deliver measurable, attributable results
ASSUMPTION: This role requires strong written and communication skills, as well as the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 8+ years of experience in consumer and/or corporate communications, preferably at a global public company in the consumer tech, entertainment, media, or gaming space
Required Skills:
- Fluency in English (required) and German (a plus)
- Proven skill and passion for successfully delivering high-impact placements and features
- Proven success at developing impactful proactive PR campaigns
- Excellent written and communication skills
- Proven experience handling and responding to inbound press enquiries in a fast-paced environment
- Proven success at effectively managing multiple communication agencies in an in-house communications role
Preferred Skills:
- Knowledge and passion for gaming and immersive 3D technology
- Experience supporting a variety of in-house business functions and serving their communications needs
ASSUMPTION: Candidates with experience in the gaming industry or a strong understanding of gaming culture will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD per year (Based on industry standards for a senior communications role with 10+ years of experience in the tech sector)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching
- Generous time off and parental leave policies
- Employee stock options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with on-site presence required on Tue, Wed, and Thu
ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Roblox is a leading global platform for user-generated multiplayer experiences, with a strong focus on gaming, social interaction, and creativity.
Company Size: Roblox has 1,001-5,000 employees, providing a mid-to-large-sized company environment with ample opportunities for collaboration and growth.
Founded: 2004, with a rich history of innovation and growth in the gaming and tech industries.
Company Description:
- Roblox is a platform where people come together virtually to share experiences, learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators.
- Powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, our intuitive desktop design tool.
- Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore).
Company Specialties:
- User-generated content
- Virtual building
- Physics
- Social gaming
- Mobile gaming
- Game-development tools
- Scalability
- Cloud
- Social Network
- Consumer Product
- Distributed Systems
- Computer Graphics
- Rendering
- MMO
- Instant Messaging
- and Virtual Reality
Company Website: roblox.com
ASSUMPTION: Roblox's unique platform and user-generated content model set it apart in the gaming industry, offering applicants a chance to work on innovative and engaging experiences.
📊 Role Analysis
Career Level: Senior Manager level, with the opportunity to influence communications strategy and lead a team in the future.
Reporting Structure: This role reports directly to the Senior Director of International Communications and may oversee junior communications team members or agency partners.
Work Arrangement: Hybrid, with on-site presence required on Tue, Wed, and Thu, and optional presence on Mon and Fri.
Growth Opportunities:
- Potential to expand the role's scope and team size as Roblox continues to grow and expand its presence in EMEA markets
- Opportunities to work on high-impact campaigns and secure top-tier media placements
- Chance to develop and mentor junior team members or agency partners
ASSUMPTION: This role offers significant growth potential as Roblox continues to expand its user base and global presence.
🌍 Location & Work Environment
Office Type: Roblox's offices are designed to be collaborative, creative, and comfortable, with a focus on employee well-being and productivity.
Office Location(s): London, Brussels, or Netherlands (Remote)
Geographic Context:
- London: A major global city with a vibrant tech and gaming industry, offering ample networking opportunities and cultural experiences
- Brussels: The capital of the European Union, with a strong focus on international relations and politics, providing unique insights into global trends and regulations
- Netherlands: A hub for technology, innovation, and creativity, with a strong focus on work-life balance and employee well-being
Work Schedule: Full-time (40 hours per week), with on-site presence required on Tue, Wed, and Thu, and optional presence on Mon and Fri.
ASSUMPTION: Applicants should consider the cultural and professional benefits of working in each of these locations, as well as the potential time zone differences and their impact on communication and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Case study or project presentation to assess communication skills and strategic thinking
- Final interview with the senior director or another senior stakeholder
Key Assessment Areas:
- Communication skills and ability to craft compelling narratives
- Strategic thinking and campaign development
- Understanding of the media landscape and cultural nuances in EMEA markets
- Ability to manage multiple projects and deadlines simultaneously
- Cultural fit and alignment with Roblox's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Roblox's platform and user-generated content model in your application materials
- Prepare for interview questions that assess your communication skills, strategic thinking, and cultural awareness
ATS Keywords: Communications, Media Relations, Public Relations, Campaign Management, Strategic Initiatives, Content Creation, Press Office Management, Agency Management, Cultural Understanding, Gaming Knowledge, Technical Communication, Stakeholder Engagement, Written Communication, Fast-paced Environment, Proactive PR, Team Collaboration
ASSUMPTION: Roblox's application process is designed to assess candidates' communication skills, strategic thinking, and cultural fit, with a focus on identifying strong communicators who can thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Roblox Studio (for creating and managing user-generated experiences)
- Media monitoring and analysis tools (e.g., Mention, Brand24, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: Applicants should be comfortable using a variety of communication, project management, and media monitoring tools to effectively manage their workload and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Create the Future: Roblox encourages employees to think big, take risks, and innovate to shape the future of human interaction
- Craft with Community: Roblox values collaboration, inclusivity, and user-generated content, fostering a sense of community among its employees and users
- Be Kind: Roblox prioritizes kindness, respect, and empathy in all interactions, creating a positive and supportive work environment
Work Style:
- Collaborative: Roblox values teamwork and cross-functional collaboration to drive innovation and success
- Adaptable: Roblox's fast-paced and ever-evolving environment requires employees to be adaptable and responsive to change
- Creative: Roblox encourages employees to think outside the box and approach problems from unique perspectives
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments, and are you comfortable managing multiple projects and deadlines simultaneously?
- Are you passionate about gaming and immersive 3D technology, and do you have a strong understanding of the media landscape and cultural nuances in EMEA markets?
- Do you align with Roblox's core values, and are you committed to fostering a positive, inclusive, and supportive work environment?
ASSUMPTION: Applicants should carefully consider their work style, values, and cultural fit with Roblox before applying to ensure a successful and fulfilling employment experience.
⚠️ Potential Challenges
- Managing multiple agency partners and in-house teams across different time zones and cultures
- Balancing the needs and priorities of various business functions and stakeholders
- Adapting to Roblox's fast-paced and ever-evolving environment, with shifting priorities and deadlines
- Navigating the unique cultural and regulatory landscape of EMEA markets
ASSUMPTION: Applicants should be prepared to face these challenges head-on and leverage their skills and experience to drive success in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on user-generated content and immersive digital experiences, setting it apart from traditional gaming or tech communications roles
- Unlike other communications roles, this position requires a strong understanding of the media landscape and cultural nuances in multiple EMEA markets
- Career progression in this role may involve expanding the team's scope and size, as well as taking on more strategic and leadership responsibilities
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other communications or public relations positions in the gaming or tech industries.
📝 Sample Projects
- Developing and executing a strategic communications campaign to launch a new user-generated experience on Roblox, targeting key EMEA markets and securing top-tier media placements
- Managing Roblox's inbound press office function during a high-profile event or product announcement, ensuring consistent messaging and timely responses to media inquiries
- Hosting a briefing with top-tier reporters to educate them about Roblox's platform, user-generated content model, and the company's commitment to safety and civility
ASSUMPTION: These sample projects illustrate the strategic, creative, and tactical aspects of this role, providing applicants with a sense of the day-to-day responsibilities and challenges they may face.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader communications organization?
- How does Roblox support the professional development and growth of its communications team members?
- What are the most pressing communications challenges facing Roblox in the EMEA markets, and how does this role address them?
- How does Roblox measure the success of its communications campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's long-term vision for its presence in EMEA markets, and how does this role contribute to that strategy?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Roblox's communications organization, team dynamics, and strategic priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Roblox Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Roblox's platform and user-generated content model
- Prepare for interview questions that assess your communication skills, strategic thinking, and cultural awareness, and practice your responses using the STAR method (Situation, Task, Action, Result)
- If selected for an interview, be prepared to present a case study or project that showcases your communication skills and strategic thinking
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
