📌 Core Information
🔹 Job Title: Senior Manager, Executive Keynote Content
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (25% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing high-impact keynote content for senior executive speakers at high-profile events
- Collaborating with cross-functional teams to create compelling narratives that align with the company's vision and business priorities
- Translating complex ideas into clear, engaging storytelling that resonates with enterprise audiences across industries
- Supporting mainstage keynotes in-person at tier-1 events, globally
ASSUMPTION: This role requires a strategic, creative, and collaborative storyteller with a strong background in content development, executive communications, or narrative storytelling, ideally in a B2B tech environment.
📋 Key Responsibilities
✅ Develop keynote content for senior executive speakers, from outlines and scripts to story arcs and speaker notes
✅ Collaborate with the VP of Executive Keynotes to align each presentation with broader messaging strategy and business priorities
✅ Translate complex ideas into clear, engaging storytelling that resonates with enterprise audiences across industries
✅ Craft outlines, scripts, speaker notes, and visual storytelling elements (in partnership with keynotes, design, and brand teams)
✅ Partner with teams across marketing, comms, customer marketing, product, and creative to gather inputs and ensure message alignment
✅ Lead and participate in content reviews and executive prep sessions to fine-tune delivery and messaging
✅ Stay informed on emerging trends, customer proof points, and product innovation to support relevant, forward-looking content
ASSUMPTION: This role requires strong writing, editing, and synthesis skills, as well as the ability to collaborate effectively with senior stakeholders and cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: 5-8 years of experience in content development, executive communications, or narrative storytelling, ideally in a B2B tech environment
Required Skills:
- Proven track record of crafting keynote-level narratives for senior leaders
- Strong writing, editing, and synthesis skills
- Ability to collaborate effectively with senior stakeholders and cross-functional teams
- Strong grasp of storytelling structure, audience engagement, and business messaging
- High attention to detail, with an instinct for pacing, tone, and storytelling structure
- Calm under pressure, with a detail-oriented approach and the ability to manage multiple deadlines
- Passion for technology, business transformation, and inspiring storytelling
Preferred Skills:
- Familiarity with enterprise technology, SaaS, or AI-driven transformation
- Experience supporting executive speakers at major conferences or product launch events
- Background in journalism, strategic comms, or presentation storytelling
ASSUMPTION: Candidates with experience in B2B tech and a strong portfolio of executive-level content will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (based on industry standards for a Senior Manager role in Marketing & Communications with 5-10 years of experience in the Austin, TX area)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee development and growth opportunities
Working Hours: Full-time, with approximately 25% travel required to support mainstage keynotes at tier-1 events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ServiceNow is a leading global provider of enterprise cloud software, focused on digital workflows and operations management
Company Size: ServiceNow has over 10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2004, with headquarters in Santa Clara, California
Company Description:
- ServiceNow's cloud-based platform and solutions help digitize and unify organizations, enabling them to find smarter, faster, better ways to make work flow
- The company works with 85% of the Fortune 500 and over 8,100 customers globally, empowering employees and customers to be more connected, more innovative, and more agile
- ServiceNow is committed to creating the future we imagine, fostering a culture of innovation, collaboration, and continuous learning
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: ServiceNow
ASSUMPTION: ServiceNow's large size and global presence offer applicants a dynamic and diverse work environment with numerous growth opportunities.
📊 Role Analysis
Career Level: Senior Manager level, with the opportunity to influence and drive strategic content initiatives
Reporting Structure: This role reports directly to the VP of Executive Keynotes and collaborates with cross-functional teams across marketing, communications, customer marketing, product, and creative
Work Arrangement: Remote OK, with approximately 25% travel required to support mainstage keynotes at tier-1 events
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing or communications organization
- Opportunities to lead and mentor junior team members, fostering professional development
- Chance to work on high-impact projects and initiatives, driving business results and enhancing personal skills and expertise
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, providing a strong platform for career growth and development.
🌍 Location & Work Environment
Office Type: ServiceNow's Austin office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 201 West 5th Street, 11th Floor, Austin, TX 78701
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a high quality of life
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- Austin is home to numerous tech companies and startups, providing ample networking opportunities
Work Schedule: Full-time, with flexible hours and the ability to work remotely as needed
ASSUMPTION: ServiceNow's Austin office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the talent acquisition team
- Virtual interview with the hiring manager and/or other team members
- Final interview with the VP of Executive Keynotes
- Background check and offer extension
Key Assessment Areas:
- Writing and storytelling skills
- Collaboration and communication abilities
- Understanding of business messaging and audience engagement
- Attention to detail and ability to manage multiple deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your experience in content development, executive communications, or narrative storytelling, with a focus on B2B tech environments
- Include specific examples of keynote-level content you've created for senior leaders
- Demonstrate your understanding of ServiceNow's business and the role's responsibilities in your application materials
ATS Keywords: Content development, executive communications, narrative storytelling, keynote content, B2B tech, strategic messaging, business transformation, enterprise audiences, audience engagement, storytelling structure, attention to detail
ASSUMPTION: ServiceNow's application process is designed to assess candidates' skills and cultural fit, with a focus on writing, storytelling, and collaboration abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint)
- Google Workspace (Docs, Slides)
- Keynote (for Mac users)
- Presentation software (e.g., Prezi, SlideDog)
- Content management systems (e.g., Contentful, Storyblok)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on business impact
- Adaptable and open to feedback
Self-Assessment Questions:
- Do I thrive in a collaborative, fast-paced environment?
- Am I passionate about storytelling and driving business results through compelling narratives?
- Can I manage multiple deadlines and prioritize my workload effectively?
- Do I have a strong understanding of business messaging and audience engagement?
ASSUMPTION: ServiceNow values candidates who are customer-obsessed, innovative, and committed to driving business results through strategic, creative storytelling.
⚠️ Potential Challenges
- Managing multiple deadlines and priorities for high-stakes keynote content
- Balancing the need for strategic, forward-looking content with the realities of a fast-paced, dynamic work environment
- Travel requirements for supporting mainstage keynotes at tier-1 events
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a collaborative approach to work.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position focuses exclusively on content: message development, storytelling, structure, scripting, and visual narrative
- This role requires a strong understanding of enterprise technology, SaaS, or AI-driven transformation, as well as familiarity with executive-level communications and storytelling
- Career progression in this role may lead to opportunities in marketing, communications, or content strategy, with potential advancement to director or vice president levels
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, providing a strong platform for career growth and development within the marketing and communications organization.
📝 Sample Projects
- Developing a keynote script for the CEO of a major enterprise technology company, highlighting the company's innovation and customer success stories
- Creating a visual narrative for a keynote presentation, showcasing the company's platform and solutions in an engaging and dynamic way
- Crafting a compelling story arc for a keynote speech, highlighting the company's vision for the future of work and the role of enterprise technology in driving business transformation
ASSUMPTION: These sample projects demonstrate the strategic, creative, and operational aspects of the role, as well as the need for strong writing, storytelling, and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and process for developing keynote content?
- How does this role collaborate with other teams within the marketing and communications organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ServiceNow support the growth and development of its employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, as well as a strong understanding of the responsibilities and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in content development, executive communications, or narrative storytelling, with a focus on B2B tech environments
- Prepare a portfolio or examples of your keynote-level content, demonstrating your ability to craft compelling narratives for senior leaders
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
