📌 Core Information
🔹 Job Title: Senior Manager, Executive Keynote Content
🔹 Company: ServiceNow
🔹 Location: Austin, TX (with travel)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (25% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing high-impact keynote content for senior executive speakers at high-profile events
- Collaborating with cross-functional partners to create compelling narratives that align with the company's vision and business priorities
- Crafting outlines, scripts, speaker notes, and visual storytelling elements
- Supporting mainstage keynotes in-person at tier-1 events, globally
- Staying informed on emerging trends, customer proof points, and product innovation to support relevant, forward-looking content
ASSUMPTION: This role requires a strategic, creative, and collaborative storyteller with a strong background in content development, executive communications, or narrative storytelling, ideally in a B2B tech environment.
📋 Key Responsibilities
✅ Develop keynote content for senior executive speakers, from outlines and scripts to story arcs and speaker notes
✅ Collaborate with the VP of Executive Keynotes to align each presentation with broader messaging strategy and business priorities
✅ Translate complex ideas into clear, engaging storytelling that resonates with enterprise audiences across industries
✅ Partner with teams across marketing, comms, customer marketing, product, and creative to gather inputs and ensure message alignment
✅ Lead and participate in content reviews and executive prep sessions to fine-tune delivery and messaging
✅ Support mainstage keynotes in-person at tier-1 events, globally (domestic and international travel)
✅ Stay informed on emerging trends, customer proof points, and product innovation to support relevant, forward-looking content
ASSUMPTION: This role requires strong writing, editing, and synthesis skills, as well as the ability to collaborate effectively with senior stakeholders and cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, English, or a related field (or equivalent experience)
Experience: 5-8 years of experience in content development, executive communications, or narrative storytelling, ideally in a B2B tech environment
Required Skills:
- Proven track record of crafting keynote-level narratives for senior leaders
- Strong writing, editing, and synthesis skills
- Ability to collaborate effectively with senior stakeholders and cross-functional teams
- Strong grasp of storytelling structure, audience engagement, and business messaging
- High attention to detail, with an instinct for pacing, tone, and storytelling structure
- Calm under pressure, with a detail-oriented approach and the ability to manage multiple deadlines
- Passion for technology, business transformation, and inspiring storytelling
Preferred Skills:
- Familiarity with enterprise technology, SaaS, or AI-driven transformation
- Experience supporting executive speakers at major conferences or product launch events
- Background in journalism, strategic comms, or presentation storytelling
ASSUMPTION: Candidates with experience in B2B tech and a strong portfolio of keynote-level content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing & Communications, with 5-10 years of experience, and considering the company's size and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Employee stock purchase plan
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Employee assistance program
Working Hours: Full-time (40 hours per week, with flexible hours and the ability to work remotely)
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on factors such as the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on enterprise cloud and service management
Company Size: 10,001+ employees (Enterprise-level)
Founded: 2004 (as a startup, now a global market leader)
Company Description:
- ServiceNow is a global market leader in cloud-based platforms that help digitize and unify organizations
- The company's platform and solutions help enterprises find smarter, faster, and better ways to make work flow
- ServiceNow serves over 8,100 customers, including 85% of the Fortune 500, and has a strong focus on customer success and innovation
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: ServiceNow
ASSUMPTION: ServiceNow is a well-established company with a strong reputation in the enterprise software industry. The company's size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager level, with potential for growth into a Director or VP role
Reporting Structure: This role reports directly to the VP of Executive Keynotes and may have the opportunity to manage junior content developers or interns
Work Arrangement: Remote OK (with 25% travel required to support mainstage keynotes at tier-1 events)
Growth Opportunities:
- Potential to grow into a leadership role within the Executive Keynotes team or broader Marketing & Communications organization
- Opportunity to work on high-impact projects and gain exposure to senior leadership
- Chance to develop expertise in enterprise technology, business transformation, and inspiring storytelling
ASSUMPTION: This role offers a unique opportunity to work on high-profile events and gain exposure to senior leadership, providing ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (with the option to work remotely)
Office Location(s): Austin, TX (with travel required to support mainstage keynotes at tier-1 events)
Geographic Context:
- Austin, TX is known for its vibrant tech industry, diverse culture, and high quality of life
- The city offers a competitive job market, with numerous opportunities for career growth and development
- Austin is also home to numerous tech companies, startups, and incubators, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week, with flexible hours and the ability to work remotely)
ASSUMPTION: Austin, TX offers a dynamic and innovative work environment, with a strong focus on technology and entrepreneurship. The city's diverse culture and high quality of life make it an attractive location for professionals in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager (VP of Executive Keynotes) and a cross-functional stakeholder
- Final interview with the VP of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Writing and storytelling skills
- Collaboration and communication skills
- Understanding of business messaging and audience engagement
- Attention to detail and ability to manage multiple deadlines
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in content development, executive communications, or narrative storytelling, with a focus on keynote-level content
- Include specific examples of your work, such as keynote scripts or outlines, to demonstrate your skills and experience
- Prepare for behavioral interview questions that focus on your ability to collaborate with senior stakeholders, manage multiple deadlines, and translate complex ideas into clear, engaging storytelling
ATS Keywords: Executive Communications, Content Development, Narrative Storytelling, Keynote Scripts, Business Messaging, Audience Engagement, Collaboration, Attention to Detail
ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing and storytelling skills, as well as their ability to collaborate with senior stakeholders and manage multiple deadlines. Candidates should be prepared to provide specific examples of their work and demonstrate their understanding of business messaging and audience engagement.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint)
- Google Workspace (Docs, Slides)
- Keynote (for Apple users)
- Presentation software (e.g., Prezi, Canva)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: This role requires proficiency in presentation software and content management systems, as well as strong writing and editing skills. Candidates should be comfortable using Microsoft Office Suite, Google Workspace, or other relevant tools to create and manage content.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Trustworthy
- One Team
- Fun
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on results and impact
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with senior stakeholders and managing multiple deadlines?
- Do you have a strong understanding of business messaging and audience engagement?
- Are you passionate about technology, business transformation, and inspiring storytelling?
ASSUMPTION: ServiceNow values candidates who are customer-obsessed, innovative, trustworthy, and collaborative. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple deadlines. A strong understanding of business messaging and audience engagement is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple deadlines and priorities, often with short turnaround times
- Collaborating with senior stakeholders and cross-functional teams, requiring strong communication and diplomacy skills
- Travel requirements (up to 25% of the time) to support mainstage keynotes at tier-1 events
- Keeping up with emerging trends, customer proof points, and product innovation to ensure content remains relevant and forward-looking
ASSUMPTION: This role may present challenges related to managing multiple deadlines, collaborating with senior stakeholders, and keeping up with emerging trends. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on executive keynote content, requiring a strong background in content development, executive communications, or narrative storytelling
- Similar roles may include Content Manager, Communications Manager, or Speechwriter, but this role is specifically focused on high-impact keynote content for senior executive speakers
- Career paths for this role may include growth into a leadership role within the Executive Keynotes team or broader Marketing & Communications organization, with potential for advancement into a Director or VP role
ASSUMPTION: This role is unique in its focus on executive keynote content and offers a unique opportunity to work on high-profile events and gain exposure to senior leadership. Candidates should have a strong background in content development, executive communications, or narrative storytelling and be comfortable working in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing a keynote script for the CEO of a major enterprise technology company, highlighting the company's innovative solutions and customer success stories
- Collaborating with cross-functional teams to gather inputs and ensure message alignment for a keynote speech at a major industry conference
- Creating an outline and script for a keynote address by the company's CTO, focusing on emerging trends and product innovation in the enterprise cloud space
ASSUMPTION: These sample projects demonstrate the types of content development and collaboration required for this role. Candidates should be prepared to provide specific examples of their work and demonstrate their ability to translate complex ideas into clear, engaging storytelling.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for developing keynote content, from initial briefing to final delivery?
- How do you approach collaborating with senior stakeholders and cross-functional teams to gather inputs and ensure message alignment?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does this role fit into the broader Marketing & Communications organization, and what opportunities are there for growth and development?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These key questions will help candidates better understand the role's requirements, expectations, and opportunities for growth and development. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Manager, Executive Keynote Content
- Tailor your resume and cover letter to highlight your experience in content development, executive communications, or narrative storytelling, with a focus on keynote-level content
- Prepare for behavioral interview questions that focus on your ability to collaborate with senior stakeholders, manage multiple deadlines, and translate complex ideas into clear, engaging storytelling
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
