Senior Manager- Experiential Marketing

📌 Core Information

🔹 Job Title: Senior Manager - Experiential Marketing

🔹 Company: Diageo

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-06

🔹 Experience Level: 5-8 Years PQE

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and rolling out central campaigns for the luxury portfolio
• Leading strategic multi-city 3rd space activations and central events
• Driving new initiatives, monitoring, and evaluating campaign effectiveness
• Identifying and executing strategic brand tie-ups and in-culture plays
• Serving as the SPOC for national key accounts and leading marketing conversations

ASSUMPTION: This role requires a high level of strategic thinking, project management, and collaboration with various teams and stakeholders.

📋 Key Responsibilities

✅ Design and execute central campaigns for the luxury portfolio, ensuring alignment with brand worlds

✅ Lead strategic multi-city 3rd space activations and central events, identifying key opportunities and executing end-to-end

✅ Drive new initiatives, monitor, and report the effectiveness of campaigns, and highlight performance metrics and target achievement

✅ Identify external partners/brands with aligned organization goals to drive tie-ups and work efficiently with luxury brands and key customer cohorts

✅ Serve as the SPOC for national key accounts, leading marketing conversations and monthly reporting

✅ Establish robust measurement and feedback mechanisms for all marketing initiatives and carry out effective business analysis

✅ Lead content and paid media for Worldclass and work closely with the Worldclass team for seamless content execution

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and performance evaluation, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of experience in luxury shopper marketing, with a strong background in campaign design, brand collaboration, event management, and business analysis

Required Skills:

• Proven experience in designing and executing luxury marketing campaigns
• Strong project management and stakeholder engagement skills
• Excellent analytical and reporting skills
• Familiarity with market research and customer engagement strategies
• Ability to identify growth opportunities and drive new initiatives
• Proficiency in MS Office Suite and other relevant marketing tools

Preferred Skills:

• Experience working with national key accounts
• Fluency in multiple languages
• Knowledge of the Indian luxury market

ASSUMPTION: Candidates with experience in luxury marketing, strong analytical skills, and a proven track record of driving successful campaigns are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: INR 18-24 LPA (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Flexible working arrangements
• Opportunities for professional growth and development

Working Hours: Full-time, with flexible working hours and the option to work from home occasionally

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, specifically in premium drinks, luxury, and super premium segments

Company Size: 10,001+ employees, offering a large and diverse work environment with ample opportunities for growth and learning

Founded: Diageo was founded in 1997, with a history dating back to the 17th century through its various predecessor companies

Company Description:

• Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
• The company is built on the principles and foundations laid by the giants of the industry, with a diverse range of brands from centuries-old names to exciting new entrants
• Diageo is committed to maintaining its position as a leader in the alcoholic beverage market by investing in the future and being mindful of its impact on people and the planet

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce
• and brand owners

Company Website: diageo.com

ASSUMPTION: Diageo's large size and global presence offer applicants a unique opportunity to work on a wide range of brands and gain international experience.

📊 Role Analysis

Career Level: Mid-level management, with the opportunity to grow into more senior roles

Reporting Structure: This role reports directly to the Marketing Director and works closely with brand teams, regional teams, and other internal stakeholders

Work Arrangement: On-site, with flexible working hours and the option to work from home occasionally

Growth Opportunities:

• Progression into more senior marketing roles within Diageo
• Expansion into different brands, categories, or markets
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing, particularly within the luxury and premium drinks sectors.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): RPC Gurgaon, with opportunities for travel to other Diageo offices and events worldwide

Geographic Context:

• Gurgaon is a major commercial hub and one of India's largest cities, offering a vibrant and dynamic work environment
• The city is home to numerous multinational corporations and provides ample opportunities for networking and professional growth
• Gurgaon has a subtropical climate, with hot summers and mild winters, and experiences monsoon rains during the summer months

Work Schedule: Full-time, with flexible working hours and the option to work from home occasionally

ASSUMPTION: Gurgaon's thriving business ecosystem and Diageo's modern office space provide an ideal work environment for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final round interview with senior leadership
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management and stakeholder engagement
• Analytical and reporting skills
• Cultural fit and alignment with Diageo's values
• Industry knowledge and understanding of the luxury market

Application Tips:

• Highlight relevant marketing experience, particularly in luxury or premium brands
• Demonstrate strong analytical skills and provide examples of successful campaign metrics
• Tailor your resume and cover letter to emphasize your fit for this role and Diageo's company culture
• Prepare for behavioral and situational interview questions related to marketing strategy, project management, and problem-solving

ATS Keywords: Experiential Marketing, Luxury Shopper Marketing, Campaign Design, Brand Collaboration, Event Management, Business Analysis, Performance Metrics, Content Execution, Strategic Planning, Market Research, Customer Engagement, Partnership Development, Reporting, Feedback Mechanism, Growth Opportunities, Key Account Management

ASSUMPTION: Diageo's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on marketing expertise and industry knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Data visualization tools (e.g., Tableau, Power BI)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and other relevant marketing tools, with a focus on data analysis and project management.

👔 Cultural Fit Considerations

Company Values:

• Our People: We believe in the power of our people to make a positive difference in the world
• Our Brands: We are proud of our brands and strive to build them for the long term
• Our Performance: We are committed to delivering high-quality products and services that meet the needs of our consumers
• Our Responsibility: We take responsibility for our impact on society and the environment and strive to make a positive difference

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Agile and adaptable approach to change
• Strong commitment to Diageo's values and purpose

Self-Assessment Questions:

• How do you align with Diageo's value of taking responsibility for our impact on society and the environment?
• How do you approach working collaboratively with cross-functional teams to drive marketing initiatives?
• How do you ensure that your marketing strategies are data-driven and continuously improved?

ASSUMPTION: Diageo's company culture emphasizes collaboration, data-driven decision-making, and a strong commitment to its values and purpose, with a focus on making a positive impact on society and the environment.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
• Working with national key accounts may involve complex stakeholder management and negotiation
• Driving new initiatives and monitoring campaign effectiveness may require adaptability and resilience in the face of change
• Occasional travel may be required for events and meetings, which could disrupt personal schedules

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to Diageo's values and purpose.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on luxury shopper marketing and strategic brand tie-ups, with a broader scope of responsibilities and a higher level of strategic thinking required
• In the luxury and premium drinks sectors, this role is comparable to similar senior marketing positions within other global beverage companies
• Career progression in this role may lead to more senior marketing roles within Diageo or other global beverage companies

ASSUMPTION: This role offers unique opportunities for growth and development within the luxury and premium drinks sectors, with a focus on strategic marketing and brand management.

📝 Sample Projects

• Designing and executing a central campaign for the luxury portfolio, ensuring alignment with brand worlds and achieving a 20% increase in sales
• Leading a strategic multi-city 3rd space activation, resulting in a 35% increase in brand awareness and a 15% increase in sales
• Identifying and executing a strategic brand tie-up with a luxury fashion house, leading to a 25% increase in sales and enhanced brand perception

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of this role, with a focus on driving measurable results and enhancing brand perception.

❓ Key Questions to Ask During Interview

• How does this role fit into Diageo's overall marketing strategy, and what are the key priorities for the first 90 days?
• What is the team structure and dynamic, and how does this role collaborate with other teams and stakeholders?
• How does Diageo support the professional growth and development of its employees, particularly in marketing roles?
• What are the key growth opportunities for this role, and how does Diageo support career progression within the marketing function?
• How does Diageo balance the need for data-driven decision-making with the importance of creativity and innovation in marketing campaigns?

ASSUMPTION: These questions will help applicants better understand the role's context, team dynamics, and growth opportunities within Diageo's marketing function.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in luxury or premium brands
• Prepare for behavioral and situational interview questions related to marketing strategy, project management, and problem-solving
• Research Diageo's company culture and values to demonstrate your alignment with the organization
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.