🔹 Job Title: Senior Manager - External Communications
🔹 Company: PropertyGuru Group
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and creative communications professional with a strong understanding of both customer and consumer audiences, as well as the ability to work effectively across multiple teams and stakeholders.
✅ Develop and execute a holistic customer and consumer communications strategy that supports marketing objectives and drives engagement
✅ Craft clear, compelling, and consistent narratives that align with business priorities, reflect brand voice, and resonate deeply with both customer and consumer audiences across owned, earned, and shared channels
✅ Drive integrated communications initiatives across the full marketing funnel — from awareness to retention — including media relations, customer storytelling, executive communications, internal engagement, and issues management
✅ Collaborate closely with the broader marketing team to ensure communications campaigns are insight-driven, measurable, and fully aligned with go-to-market strategies, content planning, and channel activation
✅ Build and nurture relationships with media, industry voices, and community partners to shape perception, increase share of voice, and create meaningful moments of advocacy and visibility
✅ Own and execute integrated communication plans around key consumer and customer launches, announcements, and brand moments — bringing marketing rigor, creativity, and discipline to every campaign
✅ Partner with senior leadership and cross-functional teams to provide strategic counsel on customer and consumer messaging, embedding communications thinking into decision-making and experience design
✅ Lead proactive and reactive communication strategies — including crisis and issues management — to protect and enhance the company’s reputation with speed, clarity, and empathy
✅ Measure impact and continuously optimize communications efforts using data, feedback, and insights to inform strategy and improve effectiveness
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously. Strong organizational skills and the ability to prioritize effectively are essential.
Education: Bachelor's degree in Communications, Marketing, Journalism, or a related field
Experience: Proven experience in customer and consumer communications, public relations, or marketing communications — ideally within fast-paced, high-growth environments
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio may be considered in lieu of formal education.
Salary Range: SGD 120,000 - 160,000 per annum (Estimated based on industry standards for a senior manager role in Singapore)
Benefits:
Working Hours: Full-time, with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: PropertyGuru is a leading PropTech company in Southeast Asia, focusing on real estate marketplaces, mortgage marketplaces, home services, and enterprise solutions
Company Size: PropertyGuru Group has 1,001-5,000 employees, providing a large and dynamic work environment with ample opportunities for growth and collaboration
Founded: 2007, with over 17 years of experience in the property industry
Company Description:
Company Specialties:
Company Website: PropertyGuruGroup.com
ASSUMPTION: PropertyGuru Group's extensive experience and wide range of services make it an attractive employer for professionals seeking to grow their careers in the PropTech industry.
Career Level: Senior Manager level, with the opportunity to grow into a leadership role
Reporting Structure: Reports directly to the Country Marketing Director, with the opportunity to collaborate with various teams, including marketing, product, sales, and leadership
Work Arrangement: Hybrid, with flexible hours and the option to work remotely some days
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's communications strategy and reputation.
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Paya Lebar Quarter, 1 Paya Lebar Link, #12-01/04, Singapore, 408533
Geographic Context:
Work Schedule: Full-time, with flexible hours and the option to work remotely some days
ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance, allowing employees to manage their time effectively while still meeting the demands of the role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Communications, Public Relations, Marketing Communications, Storytelling, Collaboration, Media Strategies, Crisis Communications, Data-Driven, Audience Engagement, Brand Trust, Integrated Campaigns, Strategic Counsel, Issues Management, Measurement, Creativity, Communication
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to develop and execute effective communications strategies.
ASSUMPTION: While specific tools and technologies may vary, the role requires proficiency in using communication, project management, and collaboration software to work effectively with cross-functional teams.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: PropertyGuru Group values a customer-centric, data-driven, and collaborative work environment, with a strong emphasis on innovation and agility. Candidates should be able to demonstrate their alignment with these values and work style preferences.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, allowing the right candidate to make a significant impact on the company's communications strategy and reputation.
ASSUMPTION: While this role shares similarities with other communications roles, its unique focus on both customer and consumer communications and PropertyGuru Group's extensive portfolio of services make it a distinctive opportunity within the PropTech industry.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the successful candidate may face in this role, requiring strong communication skills, strategic thinking, and adaptability.
ASSUMPTION: Asking these questions will help the candidate better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.