📌 Core Information
🔹 Job Title: Senior Manager, Field Marketing
🔹 Company: Grifols, S.A.
🔹 Location: NC-RTP, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK (50% travel required)
🚀 Job Overview
Key aspects of this role include:
- Develop and execute field marketing strategies to enhance donor engagement and optimize in-center experiences
- Oversee in-center activations and event logistics across multiple Grifols Plasma donation centers
- Track center performance and oversee marketing impact at the center level
- Collaborate with cross-functional teams to ensure brand consistency and achieve marketing goals
- Manage a team of 9 employees and conduct regular 1:1 meetings
ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives.
📋 Key Responsibilities
✅ Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers
✅ Develop and execute marketing strategies based on local insights and performance tracking
✅ Track center performance and oversee marketing impact at the center level
✅ Collaborate with cross-functional teams to ensure brand consistency and achieve marketing goals
✅ Manage a team of 9 employees and conduct regular 1:1 meetings
✅ Travel 50% of the time, with a minimum of 4-8 center visits per month
✅ Oversee a portfolio of 21 to 37 centers
ASSUMPION: This role requires a dynamic marketer with a passion for connecting with local communities and driving engagement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
Experience: Typically 8 years of previous experience in field marketing, event management, or local activations
Required Skills:
- Advanced data management, execution, and conclusion of analysis
- Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions
- Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions
- Uses persuasion skills to influence others’ decisions with confidence and firmness
- Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting
- Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones
- Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely
- Works hard in changing situations with diverse stakeholders, maintaining productivity
- Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary
- Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually
Preferred Skills:
- Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
- Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers
ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated, based on industry standards for a Senior Marketing Manager with 5-10 years of experience in the pharmaceutical industry)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
- Grifols' Wellness Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager with 5-10 years of experience in the pharmaceutical industry. Actual compensation may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Grifols is a global healthcare company focused on improving the health and well-being of people worldwide. They are leaders in plasma-derived medicines and transfusion medicine, developing, producing, and marketing innovative medicines, solutions, and services in more than 110 countries and regions.
Company Size: Grifols has over 23,000 employees in more than 30 countries and regions, making it a large enterprise with a significant global presence.
Founded: Grifols was founded in Barcelona in 1909 and has since grown into a global leader in its industry.
Company Description:
- Grifols is committed to improving the health and well-being of people all over the world
- The company is focused on treating conditions across a broad range of therapeutic areas, including immunology, hepatology, and infectious diseases
- Grifols is dedicated to creating an inclusive, diverse, fair, and equal society, with people at the heart of what they do
Company Specialties:
- Plasmapheresis
- Plasma-derived therapies
- Diagnostics
- Intravenous therapies
- Clinical nutrition
- Automate drug compounding
- Drug inventory control
- Healthcare
Company Website: Learn more about Grifols
ASSUMPTION: Grifols is a well-established, global healthcare company with a strong focus on innovation, quality, safety, and ethical leadership in the industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 5-10 years of experience in field marketing or a related area.
Reporting Structure: The Senior Manager, Field Marketing will oversee a team of 9 employees and report directly to the Director of Field Marketing.
Work Arrangement: This role is remote with the possibility of periodic office visits based on business needs. It requires 50% travel, with a minimum of 4-8 center visits per month.
Growth Opportunities:
- Potential to oversee a larger portfolio of centers as the company grows
- Opportunities to develop leadership skills by managing and mentoring a team
- Possibility to expand responsibilities based on performance and company needs
ASSUMPTION: This role offers growth opportunities for the right candidate, with potential to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Remote (with periodic office visits based on business needs)
Office Location(s): NC-RTP, California, United States
Geographic Context:
- The NC-RTP area is home to numerous biotechnology and pharmaceutical companies, providing ample opportunities for networking and collaboration
- The region offers a high quality of life with a mix of urban and rural environments, as well as easy access to outdoor recreation and cultural attractions
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate travel requirements
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, while the NC-RTP location provides access to a thriving biotechnology and pharmaceutical industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral interviews to evaluate problem-solving skills and leadership potential
- Case study or presentation to assess strategic thinking and marketing expertise
- Final round interviews with key stakeholders to ensure a strong fit for the role and company culture
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Adaptability and resilience in a changing environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interviews by reflecting on your past experiences and accomplishments
- Research Grifols' company culture and be ready to discuss how your values align with theirs
- Prepare a case study or presentation to demonstrate your strategic thinking and marketing expertise
ATS Keywords: Field marketing, event management, local activations, brand consistency, team management, strategic thinking, analytical skills, remote work, travel
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and well-being of patients
- Innovation: Foster a culture of continuous improvement and creativity
- Integrity: Act with honesty, transparency, and accountability in all aspects of work
- Collaboration: Work together to achieve common goals and drive success
- Excellence: Strive for the highest standards in all aspects of work
Work Style:
- Dynamic and adaptable, able to thrive in a changing environment
- Results-driven, with a focus on achieving marketing goals and KPIs
- Strong communicator, able to build relationships and influence others
- Analytical and data-driven, with a focus on continuous improvement
- Team-oriented, with a willingness to collaborate and support others
Self-Assessment Questions:
- How do your personal values align with Grifols' company values?
- Are you comfortable working in a remote environment with frequent travel?
- Do you have experience managing a team and driving results in a dynamic, changing environment?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Grifols values a strong cultural fit, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across multiple centers
- Balancing the demands of travel with personal and family responsibilities
- Adapting to changing market conditions and adjusting marketing strategies accordingly
- Ensuring brand consistency across multiple centers and marketing channels
ASSUMPTION: These challenges require a dynamic, adaptable, and results-driven individual to succeed in this role.
📈 Similar Roles Comparison
- Unlike other field marketing roles, this position requires a higher level of strategic thinking and analytical skills to develop and execute marketing strategies based on local insights
- This role is unique in its focus on the plasma-derived medicines and transfusion medicine industry, providing a specialized opportunity for candidates with relevant experience
- Career progression in this role may lead to opportunities in other areas of the business, such as brand management, product marketing, or corporate strategy
ASSUMPTION: This role offers a unique combination of strategic thinking, analytical skills, and industry-specific knowledge, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a local marketing campaign to increase donor engagement and retention at a specific center
- Analyzing center performance data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to launch a new product or service and drive adoption in target markets
ASSUMPTION: These sample projects demonstrate the strategic thinking, analytical skills, and industry-specific knowledge required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Grifols?
- What are the key priorities for this role in the first 90 days?
- How does Grifols support the professional development and growth of its employees?
- What is the company's approach to work-life balance for remote employees?
- How does Grifols measure the success of its field marketing initiatives, and what are the key KPIs for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interviews by reflecting on your past experiences and accomplishments
- Research Grifols' company culture and be ready to discuss how your values align with theirs
- Prepare a case study or presentation to demonstrate your strategic thinking and marketing expertise
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
