📌 Core Information
🔹 Job Title: Senior Manager, Field Marketing - Enterprise
🔹 Company: Five9
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Fully remote (except for candidates within 50 miles of San Ramon office)
🚀 Job Overview
Key aspects of this role include:
- Leading Enterprise field marketing strategies across the US and Canada
- Serving as a bridge between Direct Sales, Channel Sales, and Marketing
- Developing and executing innovative marketing strategies to drive key account engagement and sales pipeline targets
- Collaborating with sales, channel, and customer teams to align marketing plans with sales and marketing goals
- Managing program budgets, expenses, and providing guidance to specialists
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrixed, global organization.
📋 Key Responsibilities
✅ Drive a customer-centric and acquisition-centric approach, collaborating with various teams to align marketing plans with net new demand goals, customer growth, and net revenue retention goals
✅ Coordinate and set marketing direction with input from direct sales, channel sales, and other key internal stakeholders in the Enterprise NA and Canada segments
✅ Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives
✅ Leverage ABM tools and tactics to create and measure the success of ABM programs, including engagement with target accounts and their impact on pipeline
✅ Manage program budgets, expenses, and provide guidance to specialists
✅ Partner with the enterprise business development team to optimize lead volume, quality, and orchestration with the goal of generating high-quality sales opportunities
✅ Effectively manage detailed monthly, quarterly, and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan
✅ Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9
✅ Track success criteria and performance metrics, identify and align others on growth priorities, and key performances indicators (KPIs) that will help deliver, accelerate, and expand sales pipeline
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 7+ years of experience in field marketing/demand generation in the B2B software technology space, with experience working in a matrixed, global organization being a plus
Required Skills:
- Proven experience creating and deploying account-based marketing strategies that engage and convert enterprise accounts
- Proven experience delivering, accelerating, and expanding sales pipeline targets through regional marketing while maintaining acceptable acquisition costs and managing multimillion-dollar budgets
- Strong knowledge of Salesforce, 6Sense, Marketo, Asana, and other Martech tools
- Extremely detail-oriented and organized, with the ability to meet deadlines
- Energetic and enthusiastic team player with the ability to work independently in a fast-paced environment
- Excellent communication, organization, and interpersonal skills
- Experience building productive and influential relationships with geographically dispersed, high-energy internal and external constituents
- Permanent resident or US citizen with the ability to travel between the U.S. and Canada frequently
- Preferably located in either U.S. Eastern or U.S. Central time zones
Preferred Skills:
- Fluently bilingual with English and French
ASSUMPTION: Candidates with experience in the contact center software industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $101,500 - $251,000 USD per year
Benefits:
- Health, dental, and vision coverage, beginning on the first day of employment
- Access to an innovative mental health support platform
- Generous employee stock purchase plan
- Paid Time Off, Company paid holidays, paid volunteer hours, and 12 weeks paid parental leave
Working Hours: Full-time, with 3 days a week (M, W, TH) in the San Ramon office for candidates within 50 miles of the location
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide. They specialize in transforming customer experiences through AI-driven journeys that anticipate and meet each customer’s unique needs.
Company Size: Five9 has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: Five9 was founded in 2001 and has since grown to become a public company with a strong presence in the software development industry.
Company Description:
- Five9 provides a comprehensive suite of CX solutions, powered by Five9 Genius AI, to elevate customer experiences and deliver better business outcomes in the era of The New CX
- Their unified cloud-native offering enables AI and human agents to create hyper-personalized customer experiences, so every customer interaction is more connected, effortless, and personal
- Five9 is trusted by 3,000+ customers and 1,400+ partners globally, bringing together the power of their AI, their platform, and their people to drive AI-elevated CX
Company Specialties:
- AI-driven customer experience solutions
- Cloud contact center software
- Enterprise-level marketing strategies
Company Website: Five9.com
ASSUMPTION: Five9's focus on AI-driven customer experiences and enterprise-level marketing strategies makes it an ideal fit for candidates with experience in these areas.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to drive strategic initiatives within the field marketing team.
Reporting Structure: The Senior Manager, Field Marketing - Enterprise will report directly to the VP of North America Field Marketing & Global CX and work closely with the extended team to execute demand generation and ABX programs.
Work Arrangement: This role is fully remote for candidates who reside outside the 50-mile radius of the San Ramon office. For candidates who reside within 50 miles of the San Ramon location, this role is Hybrid and would require 3 days a week (M, W, TH) in the San Ramon office.
Growth Opportunities:
- Potential to expand the role's scope and impact as the company continues to grow and evolve
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Possibility to advance to a VP or Director-level role within the field marketing team or related departments
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and impact over time.
🌍 Location & Work Environment
Office Type: Five9's headquarters is located in San Ramon, CA, with remote work options available for most roles.
Office Location(s): 4000 Executive Parkway, Suite 400, San Ramon, CA 94583, US
Geographic Context:
- The San Francisco Bay Area, where Five9's headquarters is located, is known for its vibrant tech industry, diverse culture, and high cost of living
- The remote work option allows candidates to live and work from various locations across the United States and Canada
- The company's global presence provides opportunities to work with and learn from team members across different time zones and cultural backgrounds
Work Schedule: Full-time, with 3 days a week (M, W, TH) in the San Ramon office for candidates within 50 miles of the location
ASSUMPTION: The remote work option and flexible work schedule provide candidates with the opportunity to balance work and personal responsibilities more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the VP of North America Field Marketing & Global CX
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Knowledge of marketing tools and technologies
- Understanding of the contact center software industry and enterprise-level marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight your experience with field marketing, demand generation, and account-based marketing strategies
- Include specific examples of your achievements in driving sales pipeline targets and managing multimillion-dollar budgets
- Demonstrate your understanding of Five9's products and services, as well as their unique value proposition in the market
ATS Keywords: Field Marketing, Demand Generation, Account Based Marketing, Salesforce, 6Sense, Marketo, Asana, Budget Management, Collaboration, Digital Marketing, Event Management, Performance Metrics, Customer Engagement, Lead Generation, Communication, Interpersonal Skills
ASSUMPTION: Tailoring your application to highlight your relevant experience and understanding of Five9's products and services will increase your chances of success in the application process.
🛠️ Tools & Technologies
- Salesforce
- 6Sense
- Marketo
- Asana
- Other Martech tools
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Matrixed, global organization
- Focus on results and execution
- Strong emphasis on teamwork and collaboration
- Openness to feedback and continuous learning
Self-Assessment Questions:
- How do you align with Five9's customer-centric approach to marketing and customer experience?
- How comfortable are you working in a matrixed, global organization with geographically dispersed teams?
- How do you approach feedback and continuous learning in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who align with Five9's company values and work style are more likely to succeed and thrive in this role.
⚠️ Potential Challenges
- Managing a large budget and ensuring acceptable acquisition costs may require strong financial acumen and strategic planning
- Working with geographically dispersed, high-energy internal and external constituents may require exceptional communication and interpersonal skills
- Balancing the demands of a fast-paced, dynamic work environment may require strong time management and organizational skills
- The remote work option may present challenges in maintaining work-life balance and staying connected with the broader team
ASSUMPTION: Addressing these potential challenges proactively and demonstrating your ability to adapt and thrive in a dynamic work environment will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to related roles in the field marketing space, this role offers a unique focus on enterprise-level marketing strategies and a strong emphasis on account-based marketing tactics
- Five9's industry focus on contact center software provides a unique opportunity to work on cutting-edge AI-driven customer experience solutions
- This role offers significant growth potential and the opportunity to work on high-impact projects within a large, established organization
ASSUMPTION: Understanding the unique aspects of this role and how they differ from related positions in the field marketing space will help you determine if this opportunity is the right fit for your career goals.
📝 Sample Projects
- Developing and executing a comprehensive field marketing strategy for a major enterprise account, including a mix of digital, in-person, and exclusive "white-glove" marketing initiatives
- Leveraging ABM tools and tactics to create and measure the success of ABM programs, including engagement with target accounts and their impact on pipeline
- Managing a multimillion-dollar budget and ensuring acceptable acquisition costs while driving sales pipeline targets and maintaining strong relationships with key internal and external stakeholders
ASSUMPTION: Familiarity with these types of projects and the ability to provide specific examples of your achievements in these areas will be essential for success in the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader field marketing strategy for Five9's Enterprise segment?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
- How does Five9 support the professional development and growth of its field marketing team members?
- What are the key challenges facing the field marketing team in the Enterprise segment, and how can this role help address them?
- How does Five9 measure the success of its field marketing initiatives, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process will demonstrate your interest in the role and help you better understand the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with field marketing, demand generation, and account-based marketing strategies
- Prepare specific examples of your achievements in driving sales pipeline targets and managing multimillion-dollar budgets
- Demonstrate your understanding of Five9's products and services, as well as their unique value proposition in the market
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
