- Job Title: Senior Manager, Fragrance & Beauty Marketing
- Company: Chanel
- Location: New York, New York, United States
- Job Type: Hybrid (3 days in-person office presence required)
- Category: Marketing
- Date Posted: May 28, 2025
🚀 Job Overview
Key aspects of this role include:
1. Campaign Management: Develop and execute 360° marketing campaigns for key fragrance brands and premium makeup and skincare lines.
2. Cross-Functional Collaboration: Work closely with various teams, including Media, Creative, E-Commerce, Sales, and Client Analytics, to establish business objectives and ensure a cohesive approach to building a better fragrance business.
3. Budget Management: Set and manage the U.S. promotional budget for key fragrance and beauty brands, tracking expenditures and updating budget estimates regularly.
4. Performance Analysis: Assess campaign performance and share insights with marketing leadership to influence go-to-market strategy and future campaigns.
5. Team Leadership: Lead and develop one direct report in support of campaign execution, budget management, and performance analysis.
ASSUMPTION: This role requires a high level of attention to detail, strong communication and analytical skills, openness to new ideas, self-motivation, and team collaboration.
📋 Key Responsibilities
- Campaign Development & Execution:
- Develop and execute 360° marketing campaigns for key fragrance brands and premium makeup and skincare lines.
- Brief Creative and Production teams with campaign plans, overseeing campaigns from conception to execution.
- Work with E-commerce teams to set the e-retail and Chanel.com strategy for each campaign.
- Create clear and effective communication materials for the Field Sales organization to support seamless in-store campaign execution.
- Budget Management:
- Set and manage the U.S. promotional budget for key fragrance and beauty brands.
- Track campaign expenditures and update budget estimates regularly.
- Performance Analysis & Reporting:
- Assess campaign performance and event performance versus plan, as well as ongoing performance of key franchises by channel at the category and product level.
- Share insights and takeaways with marketing leadership and cross-functionally, incorporating learnings into future campaign and event strategies.
- Team Leadership:
- Lead and develop one direct report in support of campaign execution, budget management, and performance analysis.
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, the ability to manage multiple projects simultaneously, and the capacity to work effectively under pressure.
🎯 Required Qualifications
- Education: Bachelor’s Degree required.
- Experience: Minimum 7 years of experience in marketing, with experience in global marketing and brand marketing being a plus.
- Required Skills:
- Proven experience in marketing campaign management.
- Strong communication and analytical skills.
- Openness to new ideas and ability to build networks to achieve goals.
- Self-motivation with leadership capabilities.
- Ability to thrive in a collaborative environment.
- Preferred Skills:
- Experience in the luxury goods industry.
- Familiarity with the Chanel brand.
ASSUMPTION: Candidates with experience in the luxury goods industry and familiarity with the Chanel brand may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: The anticipated base salary range for this position is $87,500 through $132,000. Base salary is one component of the total compensation for this position, which also includes additional compensation, benefits, and perks.
- Benefits:
- Wellbeing resources, including dedicated paid time off for wellbeing and a wellbeing fund.
- Family and care-giving benefits, including parental leave, fertility support, MilkStork, and Care.com Membership.
- Generous paid time off policies, including vacation, holiday, sick, and volunteer days.
- 401K and other incentives.
- Robust healthcare offerings, including medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account, and Employee Assistance Program.
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the luxury goods industry. Actual compensation may vary based on factors such as the candidate's qualifications, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Retail Luxury Goods and Jewelry
- Company Size: 10,001+ employees
- Founded: 1910
- Company Description: Chanel is a private company and world leader in creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
- Company Specialties: Chanel promotes arts, culture, and creativity, investing significantly in key areas including research & development, sustainability, and innovation. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people. Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports directly to the Group Director of Marketing.
- Work Arrangement: Hybrid (3 days in-person office presence required)
- Growth Opportunities: This role offers opportunities for visibility to senior leadership, direct leader commitment to individual development, and potential for career progression within the marketing department or the broader organization.
ASSUMPTION: This role is part of the marketing department and may involve collaboration with other departments, such as Sales, Client Analytics, and E-Commerce. The Group Director of Marketing oversees multiple marketing teams and may provide opportunities for career progression within the marketing department or the broader organization.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days in-person office presence required)
- Office Location: 9 WEST OFFICE, New York, New York, United States
- Geographic Context: New York City is a major global hub for the luxury goods industry, offering a vibrant cultural scene, diverse neighborhoods, and numerous networking opportunities.
- Work Schedule: Full-time, with a flexible work arrangement that allows for remote work two days per week.
ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or meetings with external partners.
💼 Interview & Application Insights
- Typical Process: The interview process may include phone or video screens, followed by multiple in-person or virtual interviews with hiring managers, team members, and other stakeholders. A final round may involve a presentation or case study.
- Key Assessment Areas: Candidates will be assessed on their marketing campaign management experience, budget management skills, analytical abilities, communication skills, leadership potential, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in a fast-paced environment.
- Familiarize yourself with the Chanel brand, its history, and recent marketing campaigns to demonstrate your enthusiasm and understanding of the company.
ASSUMPTION: Chanel values candidates who are passionate about the brand, have a strong work ethic, and can thrive in a collaborative, fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- CRM software (e.g., Salesforce, HubSpot)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
ASSUMPTION: Chanel may provide training and resources to help employees develop their skills in these tools and technologies.
👔 Cultural Fit Considerations
- Company Values: Chanel values creativity, innovation, excellence, integrity, and a strong work ethic. The company fosters a collaborative and inclusive work environment that encourages diversity, respect, and empowerment.
- Work Style: Chanel's work style is fast-paced, dynamic, and collaborative. Employees are expected to be proactive, adaptable, and results-driven. The company values a strong work-life balance and offers flexible work arrangements to support employees' personal and professional growth.
- Self-Assessment Questions:
- How have you demonstrated creativity and innovation in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
- How do you prioritize your workload and manage multiple projects simultaneously?
- How do you foster a collaborative and inclusive work environment, and can you provide an example of a time when you successfully did so?
ASSUMPTION: Chanel values candidates who align with the company's values, work style, and can contribute to a positive, inclusive work environment.
⚠️ Potential Challenges
- Role-Specific Challenges: This role may require working on multiple campaigns simultaneously, managing tight deadlines, and balancing the needs of various stakeholders.
- Company-Specific Challenges: Chanel is a large, global organization with a complex structure and numerous departments. Navigating this environment may present challenges, and candidates should be prepared to adapt to a dynamic and sometimes unpredictable work environment.
- Industry-Specific Challenges: The luxury goods industry is competitive and fast-paced, with constant changes in consumer behavior, market trends, and technological advancements. Candidates should be prepared to stay up-to-date with industry developments and adapt to change quickly.
ASSUMPTION: Chanel offers resources and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on fragrance and beauty marketing, while similar roles in other luxury goods companies may focus on fashion, accessories, or other product categories. Additionally, this role is based in New York City, a major global hub for the luxury goods industry, offering unique networking opportunities and a vibrant cultural scene.
- Industry Context: The luxury goods industry is characterized by high-end products, exclusive branding, and a strong focus on customer experience. This role requires a deep understanding of the luxury market, consumer behavior, and the unique aspects of marketing high-end products.
- Career Path Comparison: This role is a senior management position with potential for career progression within the marketing department or the broader organization. Similar roles in other luxury goods companies may offer comparable career growth opportunities, depending on the size and structure of the organization.
ASSUMPTION: Chanel's career progression opportunities may vary depending on the individual's performance, the organization's needs, and the broader market conditions.
📝 Sample Projects
- Campaign Development & Execution: Develop and execute a 360° marketing campaign for a new fragrance launch, including event planning, merchandising, sampling, and client engagements.
- Budget Management: Create and manage a comprehensive budget for a seasonal marketing campaign, tracking expenditures, and updating budget estimates regularly.
- Performance Analysis: Conduct a thorough analysis of a recent marketing campaign's performance, identifying successful business drivers, and incorporating learnings into future campaign strategies.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role. Actual projects may vary depending on the specific needs of the organization and the broader market conditions.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- Can you describe the typical marketing campaign lifecycle for a fragrance or beauty product at Chanel?
- How does Chanel approach cross-functional collaboration, and what tools or processes are in place to facilitate this?
- How does Chanel measure and assess the success of marketing campaigns, and what key performance indicators (KPIs) are used?
- Company-Specific Questions:
- How does Chanel support the professional development and growth of its employees?
- What are the most rewarding aspects of working at Chanel, according to current employees?
- How does Chanel foster a culture of innovation and creativity, and what initiatives are in place to encourage this?
- Industry-Specific Questions:
- How does Chanel adapt to changes in consumer behavior and market trends in the luxury goods industry?
- What are some of the unique challenges and opportunities in marketing luxury products, and how does Chanel approach them?
- How does Chanel leverage data and analytics to inform its marketing strategies and improve campaign performance?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, as well as to demonstrate their interest, enthusiasm, and relevant skills and experiences.
📌 Next Steps for Applicants
- Application Submission: Submit your application through the provided link.
- Resume Customization: Tailor your resume to highlight relevant experience and skills for this role, using keywords from the job description to optimize your application for Applicant Tracking Systems (ATS).
- Cover Letter: Write a compelling cover letter that demonstrates your understanding of the role, your enthusiasm for the company, and your relevant skills and experiences.
- Portfolio/Examples: If applicable, prepare a portfolio or examples of your work that showcase your marketing campaign management, budget management, and performance analysis skills.
- Follow-Up: Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
