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Senior Manager Gap Closure Marketing

Exact Sciences
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager Gap Closure Marketing

πŸ”Ή Company: Exact Sciences

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Biotechnology Research

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (30% travel required)

πŸš€ Job Overview

Key aspects of this role include:

  • Project management support for Market Access Screening Sales Team
  • Creation and refinement of marketing assets for payers
  • Payer-focused conference attendance and sponsorship
  • Development of value proposition and messaging for payer initiatives
  • Market research, insights, and analytics strategy

ASSUMPTION: This role requires a strong understanding of the healthcare industry, particularly the payer landscape, and experience working with B2B sales teams.

πŸ“‹ Key Responsibilities

βœ… Support the efforts of the Gap Closure Development and Sales teams in strategic initiatives and key decision-making

βœ… Drive the development, creation, and refinement of marketing assets for payers

βœ… Identify and participate in payer-focused conferences and sponsorship opportunities

βœ… Support the creation of a compelling value proposition and messaging for payer initiatives

βœ… Participate in market research, insights, and analytics strategy for generating salient insights to inform payer marketing strategy and solution development

βœ… Conduct data analytics and performance measurement and presentation development for team leadership

βœ… Collaborate cross-functionally with other Exact Sciences teams to drive efficiencies and enhance growth trajectories

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in business administration, healthcare administration, marketing, or a related field

Experience: 7+ years of progressively responsible experience within sales, account management, or marketing, with 4+ years of experience marketing specifically to health insurance payers within the US market

Required Skills:

  • Keen general business acumen, attention to detail, and analytical rigor
  • Strong written communication skills
  • Entrepreneurial spirit, strong work ethic, curiosity, resourcefulness, and positive attitude
  • Proficiency with the Microsoft Office suite, with an emphasis on advanced PowerPoint skills

Preferred Skills:

  • MBA, MHA, or other master’s degree
  • Knowledge of cancer diagnostics, molecular diagnostics, or preventive health markets
  • Relationships with payers or leaders within those organizations
  • Experience working with large, national insurance companies (payers) and/or reimbursement

ASSUMPTION: Candidates should have a strong understanding of the healthcare industry and be comfortable working with data and analytics.

πŸ’° Compensation & Benefits

Salary Range: $129,000.00 - $208,000.00 (annual base salary, national range)

Benefits:

  • Paid time off (vacation, holidays, volunteering, and personal time)
  • Paid leave for parents and caregivers
  • Retirement savings plan
  • Wellness support
  • Health benefits (medical, prescription drug, dental, and vision coverage)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is a national range and may differ by hiring location. The position is also bonus-eligible and eligible for company stock at hire and on an annual basis.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Biotechnology Research, focused on precision oncology, genomic testing, cancer screening, and genetic testing

Company Size: 5,001-10,000 employees, offering a large and diverse work environment

Founded: 1995, with a rich history in cancer diagnostics and preventive health

Company Description:

  • Exact Sciences is dedicated to helping eradicate cancer by preventing it, detecting it earlier, and guiding personalized treatment
  • The company offers a range of products and services, including Cologuard, a non-invasive, at-home screening test for colorectal cancer
  • Exact Sciences is committed to innovation, quality, and improving the lives of patients worldwide

Company Specialties:

  • Precision oncology
  • Genomic testing
  • Cancer screening
  • Genetic testing
  • Research and development

Company Website: http://exactsciences.com

ASSUMPTION: Exact Sciences is a well-established company with a strong focus on research and development, offering opportunities for growth and innovation in the biotechnology industry.

πŸ“Š Role Analysis

Career Level: Senior Manager, with opportunities for growth and leadership within the organization

Reporting Structure: This role reports directly to the Gap Closure Program Development leadership team

Work Arrangement: Remote, with approximately 30% travel required for conferences, meetings, and other business-related activities

Growth Opportunities:

  • Potential advancement to leadership roles within the organization
  • Expansion of responsibilities and influence within the gap closure program
  • Opportunities to work on strategic projects and initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space

Office Location(s): United States (with the flexibility to work from various locations)

Geographic Context:

  • The United States offers a diverse range of work environments, from urban centers to rural areas
  • Remote work allows for flexibility and the ability to work from various locations
  • The United States has a well-established healthcare industry, with numerous opportunities for growth and innovation

Work Schedule: Full-time, with the flexibility to work remotely and manage personal time effectively

ASSUMPTION: The remote work arrangement offers flexibility and the ability to balance work and personal responsibilities effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-depth interviews with cross-functional team members
  • Final interview with the Gap Closure Program Development leadership team

Key Assessment Areas:

  • Industry knowledge and understanding of the payer landscape
  • Analytical skills and ability to work with data
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant industry experience and accomplishments in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare for interviews by researching the company, its products, and the gap closure program
  • Be ready to discuss your approach to marketing, data analysis, and strategic planning

ATS Keywords: Payer marketing, gap closure, market access, sales enablement, data analysis, strategic planning, healthcare industry, biotechnology, cancer screening

ASSUMPTION: The interview process will focus on assessing the candidate's industry knowledge, analytical skills, and cultural fit, with a strong emphasis on the candidate's ability to work effectively with data and teams.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data analysis tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with data analysis tools. Other tools and technologies may be introduced based on the candidate's specific needs and the team's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Integrity
  • Accountability
  • Teamwork

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • Do you have a strong understanding of the healthcare industry, particularly the payer landscape?
  • Are you comfortable working with data and analytics to inform strategic decision-making?
  • Do you thrive in a collaborative and team-oriented work environment?
  • Are you adaptable and responsive to change, with a focus on achieving results?

ASSUMPTION: Exact Sciences values candidates who are innovative, quality-focused, and committed to working collaboratively to achieve results. Candidates should be comfortable working with data and analytics and be adaptable to change.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Navigating the complex and evolving healthcare industry landscape
  • Working effectively with cross-functional teams and stakeholders
  • Adapting to changes in the gap closure program and market access strategies

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to work effectively with various teams and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • This role is unique to Exact Sciences, focusing on the gap closure program and market access strategies for the Cologuard test
  • Similar roles in other organizations may focus on different products, services, or therapeutic areas within the biotechnology or healthcare industries
  • Career paths in similar roles may vary depending on the organization's size, structure, and growth opportunities

ASSUMPTION: This role offers a unique opportunity to work on a specific program within a well-established biotechnology company, with potential growth and leadership opportunities.

πŸ“ Sample Projects

  • Development and refinement of marketing collateral for the Market Access Screening Sales Team
  • Conducting market research and analysis to inform payer marketing strategy and solution development
  • Supporting lead generation efforts through conference attendance, presentation, and follow-up

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and strategic initiatives associated with this role.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the gap closure program and its market access strategies?
  • How does this role fit into the overall organizational structure and strategic goals of the company?
  • What are the key priorities for this role in the first 90 days?
  • How does Exact Sciences support the professional growth and development of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to address them?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant industry experience and accomplishments
  • Prepare for interviews by researching the company, its products, and the gap closure program
  • Be ready to discuss your approach to marketing, data analysis, and strategic planning
  • Follow up with the hiring manager within one week of your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.