Senior Manager, Global SEO

📌 Core Information

🔹 Job Title: Senior Manager, Global SEO

🔹 Company: Snowflake

🔹 Location: Menlo Park, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days per week in-office)

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site (Menlo Park, CA) required 3 days per week

🚀 Job Overview

Key aspects of this role include:

• Defining and executing a forward-looking SEO strategy that aligns with business goals and evolves with algorithm updates, zero-click search, AI-generated answers, and generative search interfaces.
• Leading keyword and intent research using both traditional SEO tools and emerging AI-based discovery insights to capture high-value opportunities.
• Collaborating with content, web, and UX teams to ensure on-page SEO, IA, and content structure supports human and machine comprehension alike.
• Guiding technical SEO improvements in partnership with development and IT teams, focusing on crawlability, page speed, schema markup, and mobile-first indexing.
• Championing Generative Engine Optimization (GEO) by influencing how Snowflake is surfaced across AI chat interfaces, voice search, and emerging LLM-driven platforms.
• Building high-quality, intent-matching content with internal and external creators—content that ranks in traditional SERPs and is referenced in generative answers.
• Monitoring, analyzing, and reporting on SEO performance, identifying actionable insights across traffic, rankings, engagement, and conversions.
• Partnering cross-functionally with Product, Marketing, Sales, PR, Customer Marketing, and Organic Social teams to ensure SEO is embedded across every digital touchpoint.
• Managing relationships with SEO agencies and internal stakeholders to scale programs and maintain operational excellence.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to adapt to rapidly evolving search trends and AI-driven discovery.

📋 Key Responsibilities

✅ Define and execute a forward-looking SEO strategy that aligns with business goals and evolves with algorithm updates, zero-click search, AI-generated answers, and generative search interfaces.

✅ Lead keyword and intent research using both traditional SEO tools and emerging AI-based discovery insights to capture high-value opportunities.

✅ Collaborate with content, web, and UX teams to ensure on-page SEO, IA, and content structure supports human and machine comprehension alike.

✅ Guide technical SEO improvements in partnership with development and IT teams, focusing on crawlability, page speed, schema markup, and mobile-first indexing.

✅ Champion Generative Engine Optimization (GEO) by influencing how Snowflake is surfaced across AI chat interfaces, voice search, and emerging LLM-driven platforms.

✅ Build high-quality, intent-matching content with internal and external creators—content that ranks in traditional SERPs and is referenced in generative answers.

✅ Monitor, analyze, and report on SEO performance, identifying actionable insights across traffic, rankings, engagement, and conversions.

✅ Partner cross-functionally with Product, Marketing, Sales, PR, Customer Marketing, and Organic Social teams to ensure SEO is embedded across every digital touchpoint.

✅ Manage relationships with SEO agencies and internal stakeholders to scale programs and maintain operational excellence.

ASSUMPTION: This role requires strong leadership, communication, and project management skills to effectively collaborate with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: 7-10 years of hands-on SEO experience, ideally in B2B tech or SaaS environments.

Required Skills:

• Deep understanding of modern SEO, including content strategy, technical SEO, and search engine algorithms.
• Experience with leading SEO and analytics platforms (e.g., GA4, GSC, BrightEdge, SEMrush, Ahrefs).
• Strong analytical mindset with the ability to synthesize data into actionable insights and strategic recommendations.
• Excellent communication skills with confidence presenting to cross-functional stakeholders.
• Proven experience in content optimization and a solid grasp of search intent.
• Familiarity with Generative AI tools, LLM behavior, and evolving AI-agent-driven search experiences.
• Experience conducting technical SEO audits and implementing scalable fixes.
• Curiosity and adaptability to stay ahead of rapidly evolving search trends.

Preferred Skills:

• Experience working in a fast-paced, dynamic environment with a high-growth company.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in AI-driven discovery and a strong understanding of generative search interfaces will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $179,000 - $255,100 USD per year. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending account and health savings account.
• At least 12 paid holidays.
• Paid time off.
• Parental leave.
• Employee assistance program.

Working Hours: Full-time, typically 40 hours per week. This role requires working from the Menlo Park office at least 3 days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. Actual compensation may vary based on factors such as skills, experience, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the Software Development industry, focusing on data warehousing, cloud, analytics, data lakes, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake has 5,001-10,000 employees, providing a large-scale environment with ample opportunities for growth and collaboration.

Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
• Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
• Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: http://www.snowflake.com

ASSUMPTION: Snowflake's focus on data-driven decision-making and AI-driven discovery creates an ideal environment for a strategic SEO professional.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.

Reporting Structure: The Senior Manager, Global SEO will report directly to the VP of Marketing and work closely with various teams, including Product, Marketing, Sales, PR, Customer Marketing, and Organic Social.

Work Arrangement: This role is hybrid, requiring on-site presence at the Menlo Park office at least 3 days per week.

Growth Opportunities:

• As Snowflake continues to grow, there will be opportunities for the Senior Manager, Global SEO to expand their team and take on additional responsibilities.
• With the company's focus on AI-driven discovery, there may be opportunities to specialize in emerging areas of SEO and generative search optimization.
• Snowflake's large employee base provides ample opportunities for networking and learning from industry experts.

ASSUMPTION: This role offers significant growth potential as Snowflake continues to expand its AI Data Cloud and enter new markets.

🌍 Location & Work Environment

Office Type: Snowflake's Menlo Park office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 135 Constitution Dr, Menlo Park, California 94025, United States

Geographic Context:

• The San Francisco Bay Area is a major tech hub, providing ample opportunities for networking and professional growth.
• Menlo Park is located in the heart of Silicon Valley, with easy access to major tech companies and venture capital firms.
• The area offers a diverse range of housing options, cultural attractions, and outdoor recreation opportunities.

Work Schedule: This role follows a hybrid work arrangement, with on-site presence required at least 3 days per week. The specific days and hours may be flexible based on the employee's needs and the team's priorities.

ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and camaraderie in the office.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to assess cultural fit and basic qualifications.
• Technical SEO assessment to evaluate the candidate's understanding of modern SEO practices and tools.
• On-site or video interview with the hiring manager and cross-functional stakeholders to discuss the role's responsibilities, expectations, and cultural fit.
• Final round with the VP of Marketing to discuss the candidate's strategic vision for Snowflake's SEO efforts and their ability to lead and collaborate with various teams.

Key Assessment Areas:

• Strategic thinking and ability to adapt to rapidly evolving search trends.
• Deep understanding of modern SEO, including content strategy, technical SEO, and search engine algorithms.
• Excellent communication and presentation skills.
• Proven experience in content optimization and a solid grasp of search intent.
• Familiarity with Generative AI tools, LLM behavior, and evolving AI-agent-driven search experiences.
• Ability to lead and collaborate with cross-functional teams.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience, skills, and achievements.
• Prepare for the technical SEO assessment by brushing up on your knowledge of modern SEO tools and best practices.
• Research Snowflake's AI Data Cloud and be ready to discuss how your SEO strategy aligns with the company's goals and objectives.
• Prepare questions to ask the interview panel about the role, team dynamics, and Snowflake's long-term vision for SEO.

ATS Keywords: SEO, SEO Strategy, SEO Manager, AI-driven Discovery, Generative Search Optimization, SEO Tools, SEO Analytics, Content Optimization, Search Intent, Technical SEO, SEO Collaboration, SEO Leadership

ASSUMPTION: The interview process is designed to assess the candidate's technical SEO skills, strategic thinking, and cultural fit with Snowflake's dynamic and collaborative work environment.

🛠️ Tools & Technologies

• SEO platforms: GA4, GSC, BrightEdge, SEMrush, Ahrefs
• Content creation and management tools: Google Docs, Microsoft Office, Asana, Trello
• Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
• Project management tools: Asana, Trello, Jira
• AI and machine learning tools: Python, R, TensorFlow, PyTorch

ASSUMPTION: The Senior Manager, Global SEO will be expected to leverage industry-standard SEO tools and platforms to drive results and optimize Snowflake's organic search performance.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Wisdom of Crowds
• Innovation
• Performance

Work Style:

• Collaborative and dynamic
• Data-driven and analytical
• Innovative and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you align with Snowflake's customer success-driven approach to SEO?
• Can you provide an example of a time when you used data to drive SEO strategy and improve organic search performance?
• How do you stay up-to-date with rapidly evolving search trends and AI-driven discovery?
• Describe your experience working in a collaborative, dynamic environment and driving results through cross-functional collaboration.

ASSUMPTION: Snowflake values candidates who are passionate about data-driven decision-making, innovative problem-solving, and a strong commitment to customer success.

⚠️ Potential Challenges

• Rapidly evolving search trends and AI-driven discovery may require frequent updates to SEO strategy and tactics.
• Collaborating with cross-functional teams and stakeholders may present challenges in aligning priorities and managing expectations.
• Managing relationships with SEO agencies and internal stakeholders may require strong communication and project management skills.
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance and fostering team camaraderie.
• Snowflake's large employee base may present opportunities for career growth but also competition for promotions and internal mobility.

ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a strategic approach to SEO management.

📈 Similar Roles Comparison

• Compared to traditional SEO roles, this position requires a deeper understanding of AI-driven discovery and generative search optimization.
• In the B2B tech and SaaS industries, this role is unique in its focus on AI-led discovery and next-gen search behavior.
• Career-wise, this role offers significant growth potential as Snowflake continues to expand its AI Data Cloud and enter new markets.

ASSUMPTION: Candidates with experience in AI-driven discovery and a strong understanding of generative search interfaces will have a competitive advantage in this role.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for Snowflake's global website, including keyword research, on-page optimization, and technical SEO improvements.
• Collaborating with content creators to produce high-quality, intent-matching content that ranks in traditional SERPs and is referenced in generative answers.
• Conducting regular SEO audits and performance analyses to identify actionable insights and optimize organic search performance.

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Senior Manager, Global SEO role at Snowflake.

❓ Key Questions to Ask During Interview

• How does Snowflake's SEO strategy align with the company's overall business goals and objectives?
• What are the key priorities for the first 90 days in this role?
• How does the Senior Manager, Global SEO collaborate with cross-functional teams and stakeholders to ensure SEO is embedded across every digital touchpoint?
• What are the most significant challenges facing Snowflake's SEO efforts, and how can this role address them?
• How does Snowflake support the professional development and growth of its SEO team members?

ASSUMPTION: Asking thoughtful, strategic questions demonstrates the candidate's interest in the role and their ability to drive results through cross-functional collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant SEO experience, skills, and achievements.
• Prepare for the technical SEO assessment by brushing up on your knowledge of modern SEO tools and best practices.
• Research Snowflake's AI Data Cloud and be ready to discuss how your SEO strategy aligns with the company's goals and objectives.
• Prepare questions to ask the interview panel about the role, team dynamics, and Snowflake's long-term vision for SEO.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.