📌 Core Information
🔹 Job Title: Senior Manager, Global Social Media
🔹 Company: Sonos, Inc.
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote - United States
🚀 Job Overview
Key aspects of this role include:
- Strategic development and execution of global social media channels
- Driving customer acquisition through innovative strategies
- Managing and collaborating with global marketing counterparts and regional marketing teams
- Rebuilding a sense of community across organic social media touchpoints
- Optimizing social media performance through data-driven insights and continuous testing
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data analysis to drive results in the ever-evolving social media landscape.
📋 Key Responsibilities
✅ Champion the strategic vision for Sonos's global social media presence, overseeing the comprehensive implementation of long-term strategies and day-to-day execution
✅ Architect and implement innovative strategies to transform social media into a powerful customer acquisition engine, driving measurable growth and engagement
✅ Lead and foster collaborative relationships with global marketing counterparts and regional marketing teams to ensure seamless alignment and inclusion of localized initiatives showcasing cultural touchpoints across key markets
✅ Rebuild a sense of community across organic social media touchpoints, integrating the brand voice and tone across owned channels and within communities, driving relevancy and engagement
✅ Champion continuous optimization of all organic social media channels through rigorous A/B testing, performance analysis, and data-driven insights, maximizing reach, and engagement
✅ Cultivate and manage high-impact relationships with external agencies, ensuring all content consistently reflects Sonos's brand identity, elevates our brand platform, and resonates deeply with our target audience
✅ Act as a central social media expert, working closely with cross-functional teams including CRM, DTC, product marketing, creative, analytics, and product to ensure strategic alignment and integrated campaign execution
✅ Rigorously manage the social media budget, optimizing resource allocation to maximize ROI and achieve strategic objectives
✅ Stay at the forefront of evolving social media trends, emerging platforms, and technological advancements, proactively identifying new opportunities for Sonos to innovate, engage audiences, and maintain a competitive edge
✅ Maintain an issues management plan for social media, ensuring swift, coordinated, and effective responses to safeguard brand reputation and mitigate potential negative impacts
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive results in the ever-evolving social media landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 10+ years experience in social media, digital marketing, content strategy for a premium consumer product company
Required Skills:
- Proven ability to articulate vision and strategy to executive leadership and cross-functional stakeholders
- Extensive experience managing global owned social media channels
- Strong understanding of social media platforms, analytics tools, and social media content management systems
Preferred Skills:
- Experience hiring, developing, and managing high-performing, diverse, inclusive, and globally distributed teams
- Extensive experience managing and collaborating cross-functionally to drive alignment and impact across an organization
- Ability to analyze data and use insights to drive decision-making
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Experience with consumer electronics, consumer goods, or technology products
ASSUMPTION: Candidates should have a strong background in social media and digital marketing, with a proven track record of driving results in a global context.
💰 Compensation & Benefits
Salary Range: $144,000 - $180,000 per year (based on location and experience)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) Plan with Company Matching
- Open Time Off Policy
- Sick Time
- Paid Holidays
- Paid Leave Program
- Short-term and Long-term Disability
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary Benefits
- Mental Health Benefits
- Employee Discount Program
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in the United States. Actual compensation may vary based on location, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics Manufacturing
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 2002
Company Description:
- Sonos is a sound experience company making it easier than ever for millions of listeners around the world to play more, hear more, and feel more
- Sonos is committed to creating the ultimate listening experience for customers and fostering a community where everyone feels included and empowered to do the best work of their lives
- Sonos offers a distributed work environment, with offices in Santa Barbara, Boston, Seattle, San Francisco, and Paris, and remote work options
Company Specialties:
- Software
- Audio
- Consumer Electronics
- Digital
- Home Entertainment
- Music
- Wireless
- Happiness
- Smart Speakers
Company Website: http://www.sonos.com
ASSUMPTION: Sonos is a well-established company in the consumer electronics industry, known for its high-quality sound products and innovative technology.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Global Head of Marketing
Work Arrangement: Remote - United States, with the option to work from any of Sonos's offices
Growth Opportunities:
- Potential to grow into a leadership role within the marketing organization
- Opportunities to work on global campaigns and collaborate with cross-functional teams
- Chance to make a significant impact on Sonos's social media presence and customer acquisition strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the marketing organization.
🌍 Location & Work Environment
Office Type: Distributed work environment with offices in Santa Barbara, Boston, Seattle, San Francisco, and Paris
Office Location(s): Remote - United States
Geographic Context:
- Sonos is a global company with customers and operations in multiple countries
- The United States is one of Sonos's primary markets, with a significant customer base and a large marketing team
- Sonos's headquarters are in Santa Barbara, California, with additional offices in Boston, Seattle, San Francisco, and Paris
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: This role requires a high level of self-motivation and time management skills, as well as the ability to work effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Interview with the Global Head of Marketing
- Interview with a cross-functional team member
- Final interview with the Global Head of Marketing and a senior member of the marketing team
Key Assessment Areas:
- Strategic thinking and vision for Sonos's global social media presence
- Data analysis and performance optimization skills
- Cross-functional collaboration and stakeholder management
- Cultural awareness and understanding of Sonos's brand voice and tone
Application Tips:
- Highlight your experience managing global social media channels and driving customer acquisition through innovative strategies
- Include specific examples of how you have optimized social media performance through data-driven insights and continuous testing
- Demonstrate your ability to work effectively in a remote work environment and collaborate with cross-functional teams
ATS Keywords: Global Social Media, Strategic Development, Customer Acquisition, Performance Optimization, Cross-Functional Collaboration, Stakeholder Management, Cultural Awareness
ASSUMPTION: Sonos uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application be seen by the right people.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, etc.)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.)
- Social media content management systems (e.g., Buffer, Hootsuite, Sprout Social, etc.)
ASSUMPTION: This role requires a strong understanding of social media platforms, analytics tools, and social media content management systems.
👔 Cultural Fit Considerations
Company Values:
- Sound Better Together
- Take Ownership
- Think Like a Customer
- Empower with Responsibility
- Amplify the Good
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and innovative
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you align with Sonos's company values, particularly 'Sound Better Together' and 'Think Like a Customer'?
- How do you ensure that Sonos's brand voice and tone are consistently represented across all owned social media channels?
- How do you approach working remotely and collaborating with cross-functional teams in a distributed work environment?
ASSUMPTION: Sonos values a strong cultural fit with its employees, and candidates should be prepared to demonstrate how their work style and values align with the company's.
⚠️ Potential Challenges
- Managing a global social media presence with diverse regional marketing teams and cultural touchpoints
- Keeping up with the ever-evolving social media landscape and emerging platforms
- Balancing strategic long-term planning with day-to-day execution and performance optimization
- Collaborating effectively with cross-functional teams in a remote work environment
ASSUMPTION: This role presents unique challenges that require a high level of strategic thinking, adaptability, and strong communication skills.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position requires a high level of strategic thinking and global perspective
- Sonos's focus on premium consumer products and high-quality sound experience sets it apart from other consumer electronics companies
- This role offers significant growth potential and the opportunity to make a significant impact on Sonos's global social media presence
ASSUMPTION: Candidates should be prepared to demonstrate how their experience and skills make them a strong fit for this unique role within the social media landscape.
📝 Sample Projects
- Developing and executing a global social media strategy that drives customer acquisition and engagement
- Managing and optimizing a global social media budget to maximize ROI and achieve strategic objectives
- Collaborating with cross-functional teams to integrate social media into broader marketing campaigns and product launches
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of this role, as well as the opportunity to make a significant impact on Sonos's global social media presence.
❓ Key Questions to Ask During Interview
- How does Sonos plan to support the growth and evolution of its global social media presence in the coming years?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sonos foster a culture of collaboration and inclusion within its marketing organization?
- What opportunities are there for professional development and growth within this role and the broader marketing organization?
- How does Sonos approach issues management and crisis communication on social media?
ASSUMPTION: These key questions help candidates better understand the role's priorities, the company's culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your experience managing global social media channels and driving customer acquisition through innovative strategies
- Write a cover letter that demonstrates your understanding of Sonos's brand voice and tone and your ability to work effectively in a remote work environment
- Prepare examples of your past work that showcase your ability to optimize social media performance through data-driven insights and continuous testing
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
