📌 Core Information
🔹 Job Title: Senior Manager, Growth - MakeMusic
🔹 Company: Peaksware
🔹 Location: Louisville, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
The Senior Manager, Growth will lead a team of Growth Marketing Specialists and drive the development and execution of strategic growth initiatives. This role is critical in accelerating user acquisition, lifecycle engagement, customer conversion, and retention through data-driven performance marketing strategies. The Senior Manager will optimize marketing channels and campaigns, collaborate cross-functionally, and contribute to messaging strategies to improve business KPIs.
ASSUMPTION: The role requires a strong blend of leadership, strategic thinking, and hands-on execution in a fast-paced environment to grow Peaksware's portfolio of software products, including TrainingPeaks, TrainHeroic, MakeMusic, and Alfred Music.
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📋 Key Responsibilities
✅ Drive growth initiatives across various channels, including email, in-app messaging, and push notifications
✅ Analyze customer journeys, optimize the marketing funnel, and oversee campaign execution
✅ Collaborate with cross-functional teams to develop and implement impactful strategic marketing campaigns
✅ Contribute to messaging strategies to improve engagement and conversions
✅ Manage email, in-app, and push marketing campaigns and programs, including setup, tracking, and testing
✅ Own and improve the performance of digital marketing channels through forecasting, measuring, and reporting
✅ Use customer segmentation and engagement strategies to drive increased acquisition, conversion, and retention
✅ Lead a team that handles content, SEO, SEM, digital campaigns, and event marketing communications
ASSUMPTION: The role requires extensive experience in scaling SaaS businesses through growth marketing tactics and managing a team of specialists.
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🎯 Required Qualifications
Education: Not specified
Experience: 6+ years of marketing experience in a SaaS environment, 5+ years of experience in building and leading teams
Skills: Strong communication, project management, time management, and analytical skills; detail-oriented, organized, and able to work under pressure; strong analytical and data-driven thinking; experience with enterprise-level marketing platforms and web analytics tools
ASSUMPTION: The role requires a proven track record of driving measurable results through growth experimentation and iterative testing, as well as a deep understanding of digital marketing best practices and data analytics.
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💰 Compensation & Benefits
Salary Range: $91,151 - $151,919 per year
Benefits: Health, dental, and vision insurance; health savings account; flexible spending account; paid parental leave; disability and life insurance; 401(k) with matching; pet insurance; unlimited flexible time off; free access to Peaksware software; on-site fitness and music facilities; and more
Industry Comparison: The provided salary range appears to be competitive for a senior-level growth marketing role in the Colorado technology industry.
ASSUMPTION: The comprehensive benefits package is typical for a well-established software company like Peaksware.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Peaksware is a leading provider of software solutions for coaches, athletes, musicians, and educators, with a portfolio of well-known brands like TrainingPeaks, TrainHeroic, MakeMusic, and Alfred Music.
Company Size: Peaksware is a growing, multi-product technology company with a significant presence in the endurance training, strength and conditioning, and music education software markets.
Company Stage: Peaksware is in a growth phase, expanding its customer base and product offerings across its various software platforms.
ASSUMPTION: Peaksware is a well-established and respected technology company that is committed to helping people achieve their best through its software platforms.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Manager, Growth will report to the Senior Director of Growth Marketing, indicating a leadership role within the growth marketing team.
Team Size/Composition: The Senior Manager will oversee a team of Growth Marketing Specialists, suggesting a mid-sized growth marketing function.
Growth Opportunities: This role provides an opportunity to lead a team and drive strategic growth initiatives, potentially leading to further advancement within the company's marketing or product leadership.
ASSUMPTION: This is a senior-level growth marketing role with significant autonomy and responsibility for driving the company's customer acquisition and retention strategies.
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🌍 Location & Work Environment
Office Type: The job is based in Peaksware's office in Louisville, Colorado, indicating an in-office work environment.
Geographic Context: Louisville, Colorado is part of the thriving Denver-Boulder tech hub, known for its active outdoor lifestyle and relatively lower cost of living compared to other major tech centers.
Work Schedule: The job description does not specify work schedule, but a full-time, salaried position in this industry typically involves a standard 40-hour work week.
Regional Considerations: Colorado is known for its highly educated workforce, active outdoor culture, and growing technology sector, which may appeal to applicants seeking a balance between professional growth and lifestyle.
ASSUMPTION: Peaksware's office is located in a desirable suburban tech hub, offering employees access to both professional opportunities and a high quality of life.
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💼 Interview & Application Insights
Typical Process: The interview process for this role may include phone/video screens, in-person interviews with the hiring manager and cross-functional team members, and potentially a case study or presentation exercise to assess the candidate's strategic thinking and execution abilities.
Key Assessment Areas: Employers will likely evaluate the applicant's leadership skills, data-driven decision making, experience scaling growth initiatives, and ability to collaborate cross-functionally.
Application Tips: Candidates should highlight their track record of driving measurable growth results, managing high-performing teams, and leveraging data to optimize marketing campaigns.
ATS Keywords: Relevant keywords to include in the application may include "growth marketing," "SaaS marketing," "digital marketing," "email marketing," "campaign management," "customer segmentation," and "marketing analytics."
ASSUMPTION: The interview process and assessment criteria are standard for a senior-level growth marketing role in the technology industry.
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🛠️ Tools & Technologies
The Senior Manager, Growth role may involve experience with enterprise-level marketing platforms such as Marketo, Hubspot, or Salesforce, as well as web analytics tools like Google Analytics.
ASSUMPTION: Familiarity with common marketing automation, email, and data analysis tools is expected for this type of position.
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👔 Cultural Fit Considerations
Company Values: Based on the job description, Peaksware appears to value innovation, collaboration, continuous learning, and a focus on helping people achieve their goals through its software products.
Work Style: The role requires a hands-on, data-driven approach to growth strategy in a fast-paced, dynamic environment, suggesting a collaborative yet results-oriented work culture.
Self-Assessment: Applicants should consider whether they thrive in a collaborative, analytical, and agile work environment, and if they are passionate about driving growth for innovative software products.
ASSUMPTION: Peaksware fosters a culture of teamwork, continuous improvement, and a commitment to its mission of empowering coaches, athletes, musicians, and educators.
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⚠️ Potential Challenges
The Senior Manager, Growth role may face challenges in managing a high-performing team, balancing multiple growth initiatives, and maintaining a data-driven, iterative approach in a fast-paced environment. Prioritizing and executing on the most impactful growth strategies could also present challenges.
ASSUMPTION: While not explicitly stated, senior-level growth marketing roles often involve navigating complex, cross-functional initiatives and maintaining a relentless focus on driving measurable results.
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📈 Similar Roles Comparison
This Senior Manager, Growth role is similar to other senior-level growth marketing positions in the technology industry, such as Growth Marketing Manager, Head of Growth, or Vice President of Growth. These roles typically involve leading a team of growth specialists, developing and executing growth strategies, and driving measurable results across customer acquisition, engagement, and retention.
ASSUMPTION: The responsibilities and qualifications for this role are in line with industry standards for senior growth marketing positions in the SaaS/technology sector.
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📝 Sample Projects
As the Senior Manager, Growth, potential projects and initiatives could include:
- Developing and launching a new customer acquisition campaign to drive sign-ups for a Peaksware software product
- Analyzing customer lifecycle data to identify opportunities for improving retention and increasing lifetime value
- Implementing a personalized email nurture program to re-engage lapsed users and encourage upgrades
- Conducting A/B tests on in-app messaging to optimize conversion rates for free trial to paid conversions
- Collaborating with the product team to enhance the onboarding experience and reduce churn
ASSUMPTION: These sample projects are representative of the type of growth-focused initiatives a Senior Manager, Growth would be responsible for leading.
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❓ Key Questions to Ask During Interview
1. What are the top 1-2 priorities for the growth marketing team in the next 6-12 months, and how will the success of this role be measured?
2. Can you provide more details on the current marketing technology stack and plans for future investments?
3. How does the growth marketing team collaborate with other functions like product, engineering, and customer success?
4. What are the biggest growth challenges the company is currently facing, and how will this role be expected to address them?
5. What does the career progression look like for a high-performing Senior Manager, Growth at Peaksware?
6. Can you share examples of successful growth initiatives that the team has implemented in the past?
ASSUMPTION: These questions will help the candidate better understand the company's growth priorities, the role's responsibilities, and opportunities for professional development.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Senior Manager, Growth opportunity at Peaksware, applicants should:
- Tailor their resume and cover letter to highlight their relevant experience in SaaS growth marketing, team leadership, and data-driven campaign optimization
- Research Peaksware's products, industry position, and growth initiatives to demonstrate their understanding of the company and role
- Prepare thoughtful questions that show their strategic thinking and interest in contributing to Peaksware's continued success
- Review the job description carefully and address any potential concerns about fit or challenges in the interview process
- Optimize their application for relevant applicant tracking systems by incorporating the identified ATS keywords
