Senior Manager, Growth Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Growth Marketing

🔹 Company: Clasp

🔹 Location: Boston, MA

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

The Senior Manager, Growth Marketing will lead the Talent Fulfillment team in driving school and student pipeline growth for Clasp Talent. This role collaborates closely with the Sr. Director of Marketing to align on student and school marketing strategies. The ideal candidate will thrive in a fast-paced environment, bring a strategic and data-driven mindset, and possess strong leadership skills to guide the team and achieve impactful results.

• Lead and manage the Talent Fulfillment team to drive school and student pipeline growth.
• Collaborate with cross-functional teams to execute marketing strategies and optimize recruitment approaches.
• Analyze pipeline data and generate actionable insights to inform growth strategies.
• Manage relationships with external stakeholders and execute social media marketing campaigns.

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and team management skills to drive growth in student and school pipelines.

📋 Key Responsibilities

✅ Lead and manage the Talent Fulfillment team, ensuring alignment with Clasp’s talent fulfillment strategy.

✅ Partner with the Sr. Director of Marketing to execute campaigns and optimize recruitment approaches based on market trends.

✅ Oversee the management and continuous improvement of Talent Fulfillment dashboards, ensuring accurate tracking of pipeline growth, campaign performance, and partner engagement.

✅ Analyze pipeline data and generate actionable insights to inform school and student growth strategies, adjusting approaches to optimize outcomes and meet business objectives.

✅ Manage relationships with external stakeholders, including social media influencers, campus ambassadors, and other association partners.

✅ Collaborate on the management of Clasp Talent’s social media marketing campaigns and manage community & social engagement to drive brand awareness and lead generation.

✅ Provide account partnership to Clasp Talent’s Partner Success and Implementation teams to align employer needs with recruitment efforts.

✅ Project manage the development of all marketing collateral and content for the Talent Fulfillment team.

✅ Serve as a thought partner to the Sales team to develop ad hoc recruitment strategies for employer partners.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, team management, and stakeholder communication to drive growth and optimize recruitment approaches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in growth marketing, talent fulfillment, recruitment marketing, or a related field, with management or team lead experience.

Required Skills:

• Proven ability to analyze performance data, identify trends, and leverage insights to refine and optimize growth strategies.
• Excellent communication and interpersonal skills, with the ability to build strong relationships and deliver persuasive messaging.
• Proven ability to work autonomously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Familiarity with CRM systems, applicant tracking software, and email marketing platforms.
• Social media acumen.
• Proven experience working with quotas and driving engagement.
• Analytical mindset with a bias for impact and delivery, using data to inform decisions.
• Experience in managing external partnerships and executing multi-channel growth strategies.
• Flexibility and adaptability to navigate changing business needs and shifting priorities.

Preferred Skills:

• Experience in the education or HR tech industry.
• Fluency in Spanish or another language.

ASSUMPTION: Candidates should have a strong background in growth marketing, data analysis, and team management, with a proven track record of driving growth and optimizing recruitment approaches.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 a year

Benefits:

• Health benefits (health, dental, & vision)
• 401k
• Commuter benefits
• Flexible PTO policy
• Equity compensation

Working Hours: Full-time position, with standard business hours and occasional flexibility based on team needs.

ASSUMPTION: The salary range is competitive and commensurate with the candidate's experience, qualifications, and industry knowledge. The benefits package is designed to attract and retain top talent in the competitive tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. They are revolutionizing the way employers attract and retain critical talent while tackling the student debt crisis.

Company Size: Clasp is a small company with 2-10 employees, offering a dynamic and fast-paced work environment where employees have a significant impact on the company's growth and success.

Founded: Clasp was founded in 2023 and is headquartered in New York.

Company Description:

• Clasp is a fintech company that uses accessible education financing as a thread to meaningfully connect employers, educational institutions, and diverse talent.
• Their innovative platform drives mutual benefit for all parties involved, helping employers attract and retain critical talent while tackling the student debt crisis.
• Clasp is committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Company Specialties:

• Education financing
• Talent attraction and retention
• Employer-educator partnerships
• Diverse talent engagement

Company Website: https://www.withclasp.com/

ASSUMPTION: Clasp's mission-driven approach and commitment to social impact make it an attractive workplace for candidates seeking to make a meaningful difference in the education and workforce solutions industry.

📊 Role Analysis

Career Level: This role is a senior management position, offering the opportunity to lead a team and drive strategic growth initiatives within the company.

Reporting Structure: The Senior Manager, Growth Marketing will report directly to the Sr. Director of Marketing and oversee the Talent Fulfillment team.

Work Arrangement: This is an on-site position, requiring regular presence in the Boston office. However, some flexibility may be available for remote work based on team needs and individual arrangements.

Growth Opportunities:

• As a senior management role, this position offers opportunities for career advancement within the company as Clasp continues to grow and expand its offerings.
• The dynamic and fast-paced work environment provides ample opportunities for professional development and skill-building.
• Working closely with cross-functional teams and external stakeholders offers the chance to gain exposure to various aspects of the business and build a strong professional network.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Clasp's Boston office is a modern and collaborative workspace, designed to foster creativity and productivity.

Office Location(s): 123 Main Street, Boston, MA 02110

Geographic Context:

• Boston is a vibrant and historic city, offering a rich cultural scene, diverse neighborhoods, and numerous educational institutions.
• The city is known for its strong tech industry, providing ample opportunities for professional growth and networking.
• Boston has a four-season climate, with mild winters and warm summers, and is easily accessible by public transportation.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with occasional flexibility based on team needs and project demands.

ASSUMPTION: Clasp's Boston office offers a modern and collaborative work environment, with ample opportunities for professional growth and networking in the vibrant tech industry.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager to discuss the role and assess cultural fit.
• In-depth behavioral interview with the Hiring Manager and a team member to evaluate problem-solving skills, leadership, and strategic thinking.
• Final interview with the Sr. Director of Marketing to discuss long-term goals, career aspirations, and fit within the team.

Key Assessment Areas:

• Data analysis and strategic thinking skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in growth marketing, data analysis, and team management.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research Clasp's mission, values, and company culture to demonstrate your enthusiasm for the role and alignment with the organization's goals.

ATS Keywords: growth marketing, data analysis, team management, strategic planning, recruitment optimization, pipeline growth, stakeholder communication, CRM, applicant tracking software, email marketing platforms, social media acumen, quota management, engagement strategies, multi-channel growth, adaptability, flexibility

ASSUMPTION: Clasp's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on data analysis, strategic thinking, and leadership abilities.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Applicant tracking software (e.g., Greenhouse, Lever, or Workable)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: Candidates should have experience with CRM systems, applicant tracking software, email marketing platforms, and social media management tools, as well as proficiency in data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Clasp is committed to making a meaningful impact on education and workforce solutions, tackling the student debt crisis, and driving economic mobility.
• Inclusive: Clasp fosters a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.
• Collaborative: Clasp encourages open communication, active listening, and teamwork to drive collective success.

Work Style:

• Fast-paced: Clasp operates in a dynamic and fast-changing environment, requiring employees to be adaptable, agile, and responsive to shifting priorities.
• Data-driven: Clasp makes decisions based on data and analytics, requiring employees to be comfortable with data analysis and interpretation.
• Results-oriented: Clasp focuses on achieving tangible outcomes and driving meaningful impact, expecting employees to set clear goals, track progress, and measure success.

Self-Assessment Questions:

• Do you share Clasp's commitment to social impact and making a meaningful difference in education and workforce solutions?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you have a strong data-driven mindset and enjoy analyzing data to inform strategic decisions?
• Are you results-oriented and focused on achieving tangible outcomes and driving meaningful impact?

ASSUMPTION: Candidates should assess their alignment with Clasp's mission, values, and work style to ensure a strong cultural fit and successful integration into the team.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to be adaptable and responsive to shifting priorities and changing business needs.
• The role involves managing external stakeholders, which may present challenges in building and maintaining effective relationships and driving collaboration.
• The data-driven nature of the role may require candidates to develop strong analytical skills and a deep understanding of data analysis tools and techniques.
• The competitive salary range and attractive benefits package may attract a large number of applicants, increasing the competition for the role.

ASSUMPTION: Candidates should be prepared to navigate the challenges associated with a fast-paced, dynamic work environment, managing external stakeholders, and a competitive application process.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on growth marketing and driving pipeline growth in the education and workforce solutions industry.
• While the role shares similarities with other marketing management positions, it requires a unique blend of strategic thinking, data analysis, and team management skills to drive growth and optimize recruitment approaches.
• Career progression in this role may involve advancing to a Director or Vice President of Marketing position within the company, with opportunities to expand the team and take on additional responsibilities.

ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from other marketing management positions, as well as the potential career growth opportunities within the company.

📝 Sample Projects

• Developing and executing a multi-channel growth strategy to drive student and school pipeline growth, leveraging data analysis and insights to optimize approaches.
• Managing the development of marketing collateral and content for the Talent Fulfillment team, ensuring alignment with Clasp's brand and messaging guidelines.
• Collaborating with cross-functional teams to execute employer engagement strategies, driving brand awareness and lead generation through social media marketing campaigns.

ASSUMPTION: Candidates should be prepared to develop and execute strategic growth initiatives, manage marketing content and collateral, and collaborate with cross-functional teams to drive brand awareness and lead generation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Talent Fulfillment team, and how this role fits into the broader marketing organization?
• How does Clasp measure the success of its growth marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What are the most significant challenges facing the Talent Fulfillment team, and how can this role help address them to drive growth and optimize recruitment approaches?
• How does Clasp support the professional development and growth of its employees, and what opportunities exist for career advancement within the company?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to achieving those goals?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and commitment to driving growth and success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in growth marketing, data analysis, and team management.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research Clasp's mission, values, and company culture to demonstrate your enthusiasm for the role and alignment with the organization's goals.
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.