Senior Manager, Growth Marketing
Zappi
Full-time
Remote
Worldwide
🚀 Growth Marketing
📌 Core Information
🔹 Job Title: Senior Manager, Growth Marketing
🔹 Company: Zappi
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Growth Marketing at Zappi, you will play a pivotal role in driving both new customer acquisition and expanding existing customer relationships. You will be responsible for developing and executing strategies to generate a consistent flow of high-quality Marketing Qualified Leads (MQLs), optimizing demand generation channels and tactics, and leading customer lifecycle marketing campaigns to guide leads from awareness to conversion and beyond.
ASSUMPTION: Based on the details provided, this role is focused on growth marketing within a B2B software company, with responsibilities spanning across lead generation, email marketing, and customer marketing.
---
📋 Key Responsibilities
✅ Develop and execute strategies to generate a consistent flow of Marketing Qualified Leads (MQLs) that meet both volume and quality targets.
✅ Monitor and optimize customer demand generation channels and tactics to achieve MQL KPIs, driving both new customer acquisition and expansion efforts.
✅ Own the customer email marketing strategy, including segmentation, nurturing, and automation, to drive engagement and move both new leads and existing customers through the funnel.
✅ Design and implement lifecycle marketing campaigns that guide leads from awareness to conversion, ensuring a seamless customer journey post-sale and encouraging ongoing expansion opportunities.
✅ Collaborate with cross-functional teams (Sales, Customer Success) to align on messaging, nurture content, and optimize campaigns based on their feedback.
✅ Use customer data and insights to develop personalized messaging and create relevant touchpoints throughout both the buyer and customer journey, including post-sale engagement for retention and growth.
✅ Influence expansion by leading the creation of tailored campaigns designed to engage key accounts, drive customer renewals, and accelerate revenue growth.
✅ Collaborate with the sales and customer success teams to define target accounts and support ABM strategies.
✅ Manage and execute cross-functional projects and campaigns, ensuring timely delivery and alignment with overall growth strategies.
✅ Develop and execute strategies that nurture both new logos and existing customers to drive sustainable long-term impact and growth.
ASSUMPTION: The responsibilities outlined cover the full scope of growth marketing activities, including demand generation, lead nurturing, customer marketing, and cross-functional collaboration.
---
🎯 Required Qualifications
Education: Not specified
Experience: Experience in growth marketing, demand generation, or lifecycle marketing, preferably in a B2B environment. Proven track record in generating MQLs through multiple channels, including email, and paid media.
Skills: Strong knowledge of email marketing, automation tools (e.g., HubSpot), and segmentation strategies. Strong project management skills. Hands-on experience with paid media campaigns across Google Ads, LinkedIn, and Meta. Strong analytical skills with the ability to make data-driven decisions and optimize campaign performance. Experience working cross-functionally with Sales, Customer Success, and Product teams. Excellent written and verbal communication skills with a customer-centric approach. Strong organizational and project management skills, with the ability to manage multiple priorities.
ASSUMPTION: The qualifications outlined are standard for a senior-level growth marketing role in a B2B software company, focusing on a combination of technical marketing skills, campaign management expertise, and cross-functional collaboration abilities.
---
💰 Compensation & Benefits
Salary Range: $115,000 - $130,000 per annum
Benefits: Unlimited holidays, one company-paid mental health day per quarter, flexible working arrangements, wellbeing benefits, access to health/dental/vision insurance, 401(k) program with employer match
Industry Comparison: The provided salary range is competitive for a senior growth marketing role in the Boston, MA area, according to industry data from sources like Glassdoor and PayScale.
ASSUMPTION: The benefits package appears to be comprehensive and aligned with industry standards for a B2B software company of Zappi's size and maturity.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Zappi is a leading provider of an agile market research platform, helping brands optimize their advertising and innovation development processes.
Company Size: Zappi has over 1,000 happy customers and operates in 50+ research markets, indicating a sizable and established company.
Company Stage: Zappi is in a growth phase, having been founded in 2012 and now entering the next phase of its growth journey.
ASSUMPTION: Based on the details provided, Zappi appears to be a well-established and innovative B2B software company in the market research/insights space.
---
📊 Role Analysis
Career Level: This is a senior-level growth marketing role, indicating significant experience and expertise in the field.
Reporting Structure: The role will likely report to a marketing or growth leadership position, with the ability to collaborate cross-functionally.
Team Size/Composition: The growth marketing team is not explicitly mentioned, but is implied to be part of a larger marketing function.
Growth Opportunities: The role offers the opportunity to contribute to Zappi's overall growth strategy and potentially advance within the marketing or leadership team.
ASSUMPTION: This senior growth marketing role is a strategic position with significant impact on the company's customer acquisition and expansion efforts.
---
🌍 Location & Work Environment
Office Type: Zappi offers flexible working arrangements, including remote options, unless otherwise specified.
Geographic Context: Boston, MA is a major tech hub, with a high cost of living but access to a talented workforce.
Work Schedule: Not specified, but likely to align with standard full-time hours in the software/tech industry.
Regional Considerations: Boston is a diverse, progressive city with a thriving tech ecosystem, making it an attractive location for many job seekers.
ASSUMPTION: Zappi's flexible work policies and Boston's tech-focused environment suggest a modern, collaborative work culture.
---
💼 Interview & Application Insights
Typical Process: The interview process may include phone/video screens, in-person interviews, and potentially a skills assessment or case study.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic thinking, data-driven decision-making, campaign execution skills, and ability to collaborate cross-functionally.
Application Tips: Applicants should highlight their proven track record in growth marketing, demonstrating their ability to generate high-quality leads and drive customer acquisition and expansion.
ATS Keywords: Relevant keywords to include in the application may include "growth marketing," "demand generation," "email marketing," "marketing automation," "account-based marketing," and "customer lifecycle."
ASSUMPTION: The interview and application process will be standard for a senior-level growth marketing role in the B2B software industry.
---
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation platform)
- Google Ads, LinkedIn Ads, Meta Ads (or other paid media platforms)
- Customer relationship management (CRM) systems
- Data analytics and reporting tools
- Project management software
ASSUMPTION: These are industry-standard tools and technologies commonly used by growth marketing teams in B2B software companies.
---
👔 Cultural Fit Considerations
Company Values: Zappi values include trust, truth, ownership, ambition, and humility, as evidenced by their commitment to being a values-driven organization.
Work Style: The role is likely fast-paced, collaborative, and data-driven, with a focus on delivering results and continuously improving processes.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, growth-oriented environment and enjoy working cross-functionally to drive customer acquisition and expansion.
ASSUMPTION: Zappi's emphasis on values, culture, and employee well-being suggests a positive and supportive work environment.
---
⚠️ Potential Challenges
The broad scope of responsibilities, including demand generation, email marketing, customer lifecycle management, and cross-functional collaboration, may require the Senior Manager to juggle multiple priorities and coordinate extensively with other teams.
ASSUMPTION: While the role offers significant impact, the wide range of responsibilities could present challenges in terms of workload and maintaining a balanced work-life integration.
---
📈 Similar Roles Comparison
This Senior Manager, Growth Marketing role is similar to other senior-level marketing positions focused on customer acquisition and expansion, such as Head of Growth, Director of Demand Generation, or Senior Marketing Manager. These roles typically involve developing and executing integrated marketing strategies to drive sustainable growth.
ASSUMPTION: The key differences may lie in the specific focus areas (e.g., more emphasis on new customer acquisition vs. customer expansion) and the level of strategic input versus hands-on execution.
---
📝 Sample Projects
- Develop and launch a comprehensive lead generation campaign, including paid advertising, content marketing, and email nurturing, to attract and qualify new prospective customers.
- Implement an account-based marketing (ABM) strategy to engage and nurture key target accounts, driving expansion opportunities with existing customers.
- Analyze customer data and insights to create personalized lifecycle marketing programs that guide leads through the funnel and encourage ongoing engagement and growth.
- Collaborate with the sales and customer success teams to define ideal customer profiles, optimize lead scoring, and improve the handoff between marketing and sales.
- Continuously test and optimize marketing channels, messaging, and campaign elements to improve efficiency and effectiveness of growth efforts.
ASSUMPTION: These sample projects align with the key responsibilities outlined in the job description and represent the types of initiatives a Senior Manager, Growth Marketing would be responsible for.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the overall growth strategy and how this role fits into the broader marketing and sales efforts?
2. What are the primary growth channels and tactics that have been most effective for Zappi, and how do you see this role evolving those strategies?
3. How does the marketing team collaborate with sales and customer success to align on target accounts, messaging, and customer lifecycle initiatives?
4. What are the key metrics and KPIs that this role will be measured against, and how are they tied to the company's overall growth objectives?
5. What professional development opportunities and resources are available to help the Senior Manager, Growth Marketing continue to expand their skills and expertise?
6. Can you share examples of successful growth marketing campaigns that the team has executed, and what key lessons were learned?
ASSUMPTION: These questions are designed to help the candidate better understand the company's growth priorities, the role's impact, cross-functional collaboration, and opportunities for professional growth.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To pursue this Senior Manager, Growth Marketing opportunity effectively, applicants should:
1. Carefully review the job description and highlight how their experience and skills align with the key responsibilities and qualifications.
2. Tailor their resume and cover letter to emphasize their track record in generating high-quality leads, driving customer acquisition and expansion, and collaborating cross-functionally.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking, data-driven approach, and genuine interest in the role and company.
4. Research Zappi's company culture, values, and growth trajectory to assess fit and prepare to discuss their alignment during the interview process.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their resume and cover letter.
By following these steps, applicants can effectively highlight their qualifications, showcase their fit for the role, and navigate the interview process with confidence.
🔹 Job Title: Senior Manager, Growth Marketing
🔹 Company: Zappi
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Growth Marketing at Zappi, you will play a pivotal role in driving both new customer acquisition and expanding existing customer relationships. You will be responsible for developing and executing strategies to generate a consistent flow of high-quality Marketing Qualified Leads (MQLs), optimizing demand generation channels and tactics, and leading customer lifecycle marketing campaigns to guide leads from awareness to conversion and beyond.
ASSUMPTION: Based on the details provided, this role is focused on growth marketing within a B2B software company, with responsibilities spanning across lead generation, email marketing, and customer marketing.
---
📋 Key Responsibilities
✅ Develop and execute strategies to generate a consistent flow of Marketing Qualified Leads (MQLs) that meet both volume and quality targets.
✅ Monitor and optimize customer demand generation channels and tactics to achieve MQL KPIs, driving both new customer acquisition and expansion efforts.
✅ Own the customer email marketing strategy, including segmentation, nurturing, and automation, to drive engagement and move both new leads and existing customers through the funnel.
✅ Design and implement lifecycle marketing campaigns that guide leads from awareness to conversion, ensuring a seamless customer journey post-sale and encouraging ongoing expansion opportunities.
✅ Collaborate with cross-functional teams (Sales, Customer Success) to align on messaging, nurture content, and optimize campaigns based on their feedback.
✅ Use customer data and insights to develop personalized messaging and create relevant touchpoints throughout both the buyer and customer journey, including post-sale engagement for retention and growth.
✅ Influence expansion by leading the creation of tailored campaigns designed to engage key accounts, drive customer renewals, and accelerate revenue growth.
✅ Collaborate with the sales and customer success teams to define target accounts and support ABM strategies.
✅ Manage and execute cross-functional projects and campaigns, ensuring timely delivery and alignment with overall growth strategies.
✅ Develop and execute strategies that nurture both new logos and existing customers to drive sustainable long-term impact and growth.
ASSUMPTION: The responsibilities outlined cover the full scope of growth marketing activities, including demand generation, lead nurturing, customer marketing, and cross-functional collaboration.
---
🎯 Required Qualifications
Education: Not specified
Experience: Experience in growth marketing, demand generation, or lifecycle marketing, preferably in a B2B environment. Proven track record in generating MQLs through multiple channels, including email, and paid media.
Skills: Strong knowledge of email marketing, automation tools (e.g., HubSpot), and segmentation strategies. Strong project management skills. Hands-on experience with paid media campaigns across Google Ads, LinkedIn, and Meta. Strong analytical skills with the ability to make data-driven decisions and optimize campaign performance. Experience working cross-functionally with Sales, Customer Success, and Product teams. Excellent written and verbal communication skills with a customer-centric approach. Strong organizational and project management skills, with the ability to manage multiple priorities.
ASSUMPTION: The qualifications outlined are standard for a senior-level growth marketing role in a B2B software company, focusing on a combination of technical marketing skills, campaign management expertise, and cross-functional collaboration abilities.
---
💰 Compensation & Benefits
Salary Range: $115,000 - $130,000 per annum
Benefits: Unlimited holidays, one company-paid mental health day per quarter, flexible working arrangements, wellbeing benefits, access to health/dental/vision insurance, 401(k) program with employer match
Industry Comparison: The provided salary range is competitive for a senior growth marketing role in the Boston, MA area, according to industry data from sources like Glassdoor and PayScale.
ASSUMPTION: The benefits package appears to be comprehensive and aligned with industry standards for a B2B software company of Zappi's size and maturity.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Zappi is a leading provider of an agile market research platform, helping brands optimize their advertising and innovation development processes.
Company Size: Zappi has over 1,000 happy customers and operates in 50+ research markets, indicating a sizable and established company.
Company Stage: Zappi is in a growth phase, having been founded in 2012 and now entering the next phase of its growth journey.
ASSUMPTION: Based on the details provided, Zappi appears to be a well-established and innovative B2B software company in the market research/insights space.
---
📊 Role Analysis
Career Level: This is a senior-level growth marketing role, indicating significant experience and expertise in the field.
Reporting Structure: The role will likely report to a marketing or growth leadership position, with the ability to collaborate cross-functionally.
Team Size/Composition: The growth marketing team is not explicitly mentioned, but is implied to be part of a larger marketing function.
Growth Opportunities: The role offers the opportunity to contribute to Zappi's overall growth strategy and potentially advance within the marketing or leadership team.
ASSUMPTION: This senior growth marketing role is a strategic position with significant impact on the company's customer acquisition and expansion efforts.
---
🌍 Location & Work Environment
Office Type: Zappi offers flexible working arrangements, including remote options, unless otherwise specified.
Geographic Context: Boston, MA is a major tech hub, with a high cost of living but access to a talented workforce.
Work Schedule: Not specified, but likely to align with standard full-time hours in the software/tech industry.
Regional Considerations: Boston is a diverse, progressive city with a thriving tech ecosystem, making it an attractive location for many job seekers.
ASSUMPTION: Zappi's flexible work policies and Boston's tech-focused environment suggest a modern, collaborative work culture.
---
💼 Interview & Application Insights
Typical Process: The interview process may include phone/video screens, in-person interviews, and potentially a skills assessment or case study.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic thinking, data-driven decision-making, campaign execution skills, and ability to collaborate cross-functionally.
Application Tips: Applicants should highlight their proven track record in growth marketing, demonstrating their ability to generate high-quality leads and drive customer acquisition and expansion.
ATS Keywords: Relevant keywords to include in the application may include "growth marketing," "demand generation," "email marketing," "marketing automation," "account-based marketing," and "customer lifecycle."
ASSUMPTION: The interview and application process will be standard for a senior-level growth marketing role in the B2B software industry.
---
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation platform)
- Google Ads, LinkedIn Ads, Meta Ads (or other paid media platforms)
- Customer relationship management (CRM) systems
- Data analytics and reporting tools
- Project management software
ASSUMPTION: These are industry-standard tools and technologies commonly used by growth marketing teams in B2B software companies.
---
👔 Cultural Fit Considerations
Company Values: Zappi values include trust, truth, ownership, ambition, and humility, as evidenced by their commitment to being a values-driven organization.
Work Style: The role is likely fast-paced, collaborative, and data-driven, with a focus on delivering results and continuously improving processes.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, growth-oriented environment and enjoy working cross-functionally to drive customer acquisition and expansion.
ASSUMPTION: Zappi's emphasis on values, culture, and employee well-being suggests a positive and supportive work environment.
---
⚠️ Potential Challenges
The broad scope of responsibilities, including demand generation, email marketing, customer lifecycle management, and cross-functional collaboration, may require the Senior Manager to juggle multiple priorities and coordinate extensively with other teams.
ASSUMPTION: While the role offers significant impact, the wide range of responsibilities could present challenges in terms of workload and maintaining a balanced work-life integration.
---
📈 Similar Roles Comparison
This Senior Manager, Growth Marketing role is similar to other senior-level marketing positions focused on customer acquisition and expansion, such as Head of Growth, Director of Demand Generation, or Senior Marketing Manager. These roles typically involve developing and executing integrated marketing strategies to drive sustainable growth.
ASSUMPTION: The key differences may lie in the specific focus areas (e.g., more emphasis on new customer acquisition vs. customer expansion) and the level of strategic input versus hands-on execution.
---
📝 Sample Projects
- Develop and launch a comprehensive lead generation campaign, including paid advertising, content marketing, and email nurturing, to attract and qualify new prospective customers.
- Implement an account-based marketing (ABM) strategy to engage and nurture key target accounts, driving expansion opportunities with existing customers.
- Analyze customer data and insights to create personalized lifecycle marketing programs that guide leads through the funnel and encourage ongoing engagement and growth.
- Collaborate with the sales and customer success teams to define ideal customer profiles, optimize lead scoring, and improve the handoff between marketing and sales.
- Continuously test and optimize marketing channels, messaging, and campaign elements to improve efficiency and effectiveness of growth efforts.
ASSUMPTION: These sample projects align with the key responsibilities outlined in the job description and represent the types of initiatives a Senior Manager, Growth Marketing would be responsible for.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the overall growth strategy and how this role fits into the broader marketing and sales efforts?
2. What are the primary growth channels and tactics that have been most effective for Zappi, and how do you see this role evolving those strategies?
3. How does the marketing team collaborate with sales and customer success to align on target accounts, messaging, and customer lifecycle initiatives?
4. What are the key metrics and KPIs that this role will be measured against, and how are they tied to the company's overall growth objectives?
5. What professional development opportunities and resources are available to help the Senior Manager, Growth Marketing continue to expand their skills and expertise?
6. Can you share examples of successful growth marketing campaigns that the team has executed, and what key lessons were learned?
ASSUMPTION: These questions are designed to help the candidate better understand the company's growth priorities, the role's impact, cross-functional collaboration, and opportunities for professional growth.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To pursue this Senior Manager, Growth Marketing opportunity effectively, applicants should:
1. Carefully review the job description and highlight how their experience and skills align with the key responsibilities and qualifications.
2. Tailor their resume and cover letter to emphasize their track record in generating high-quality leads, driving customer acquisition and expansion, and collaborating cross-functionally.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking, data-driven approach, and genuine interest in the role and company.
4. Research Zappi's company culture, values, and growth trajectory to assess fit and prepare to discuss their alignment during the interview process.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their resume and cover letter.
By following these steps, applicants can effectively highlight their qualifications, showcase their fit for the role, and navigate the interview process with confidence.