📌 Core Information
🔹 Job Title: Senior Manager, Growth Marketing
🔹 Company: Cactus Communications Services Pte. Ltd.
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth marketing strategies for Paperpal in the U.S.
- Collaborating with cross-functional teams to drive brand awareness, user acquisition, and revenue
- Managing content updates and localization for the U.S. audience
- Optimizing go-to-market strategies and leading inbound and outbound digital marketing programs
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a remote, cross-functional team environment.
📋 Key Responsibilities
✅ Own Paperpal's U.S. Market Success
- Take full ownership of Paperpal.com and related landing pages for the U.S. audience
- Define and execute the U.S. growth marketing roadmap
- Drive localization of Paperpal's website, product messaging, and user experience
- Develop tailored positioning, messaging, and pricing strategies
✅ Strategic Marketing & Campaign Management
- Develop and implement strategic initiatives in collaboration with cross-functional stakeholders
- Partner with central performance marketing teams to manage multi-channel campaigns
- Engage key audiences to grow awareness and lead volume in a measurable, scalable way
✅ Event and Webinar Planning
- Collaborate with the central events team to plan and execute quarterly in-person events and webinars
- Manage end-to-end logistics with internal and external stakeholders
✅ Content Development & Syndication
- Work with central marketing teams to develop U.S.-specific messaging and content
- Manage content syndication efforts to generate high-quality leads and maintain content relevance
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in field/growth marketing, ideally in SaaS, EdTech, or AI/ML-driven products
Required Skills:
- Proven success scaling B2B and B2C products in the U.S. market
- Hands-on experience with integrated marketing campaigns
- Strong analytical skills, with proficiency in tools like Google Analytics, SQL, or Looker
- Strong product sense and market trend awareness
- Entrepreneurial mindset with a bias for action
Preferred Skills:
- Experience with AI-driven products or services
- Fluency in multiple languages
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating successful growth marketing campaigns will be prioritized.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Leave: Annual leave, public holidays, personal and sick days, birthday leave, and progressive leave based on tenure
- Healthcare: Comprehensive medical, dental, and vision coverage for employees, partners, and dependents
- Financial Security: Life insurance, and a 401K plan with employer contributions, rollover, and loan options
- Expenses: Company-provided phone, mileage reimbursement, and coverage for approved business expenses
- Wellbeing: Mental health resources, flexible leave options, and employer-supported financial planning
Working Hours: 40 hours per week, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in expert services and AI-driven products for research funding, publishing, communication, and discovery
Company Size: 1,001-5,000 employees (Global workforce of over 3,000 experts)
Founded: 2002, with offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai
Company Description:
- Cactus Communications (cactusglobal.com) is a leading technology company that improves how research gets funded, published, communicated, and discovered
- Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery
- CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work
Company Specialties:
- Medical writing
- Translation
- Publishing
- Business and media transcription
- Videos
- Infographics
- Scientific editing
- Publication support
- Language editing
- Technology
- Workflow solutions
- Artificial intelligence
- Machine learning
- Natural language processing
Company Website: cactusglobal.com
ASSUMPTION: CACTUS' global presence and expertise in research-focused products make it an attractive employer for candidates interested in AI-driven solutions and international markets.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Global Head of Growth Marketing and collaborates closely with cross-functional teams, including Sales, Product, Performance Marketing, Social Media, Events, Influencers, and other marketing counterparts
Work Arrangement: Remote solely, with occasional travel to the U.S. office for business requirements and company/team events
Growth Opportunities:
- Potential to expand the U.S. market and drive growth for Paperpal
- Opportunities to collaborate with cross-functional teams and contribute to CACTUS' global growth strategy
- Potential to develop and mentor junior team members as the team grows
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on CACTUS' global success.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional in-person events and team gatherings
Office Location(s): United States (with global offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai)
Geographic Context:
- The United States is the primary market for this role, with a focus on driving growth and brand awareness for Paperpal
- Occasional travel may be required for business requirements or company/team events
- The role involves collaborating with global teams, requiring flexibility with working hours to accommodate different time zones
Work Schedule: Flexible, with a focus on results and delivery, rather than strict hours
ASSUMPTION: Candidates should be comfortable working remotely and collaborating effectively with global teams in different time zones.
💼 Interview & Application Insights
Typical Process:
- Initial screening by a recruiter
- Three interview rounds, including a technical assessment and discussions with cross-functional stakeholders
- Potential assessment as part of the selection process
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Campaign management and execution experience
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on your experience with growth marketing, campaign management, and cross-functional collaboration
- Be ready to discuss your approach to market analysis, strategy development, and execution
ATS Keywords: Growth Marketing, Digital Marketing, Campaign Management, Strategic Planning, Market Analysis, B2B Marketing, B2C Marketing, AI-Driven Products, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role will prioritize candidates with strong strategic thinking, market analysis skills, and proven experience in growth marketing and campaign management.
🛠️ Tools & Technologies
- Google Analytics
- SQL or Looker
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Customer-centricity
Work Style:
- Remote-first, with a focus on results and delivery
- Strong collaboration and communication skills
- Adaptability and flexibility in a dynamic, global work environment
Self-Assessment Questions:
- How do you align with CACTUS' company values, particularly innovation and collaboration?
- How do you approach working remotely and collaborating with global teams in different time zones?
- How do you prioritize and manage multiple projects and stakeholders effectively?
ASSUMPTION: Candidates should be comfortable working remotely, collaborating effectively with global teams, and prioritizing multiple projects and stakeholders.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a remote, cross-functional team environment
- Adapting to a dynamic, global work environment with changing market conditions
- Occasional travel requirements for business or company events
- Managing a high degree of autonomy and accountability for driving growth in the U.S. market
ASSUMPTION: Candidates should be comfortable working independently, managing multiple priorities, and adapting to a dynamic, global work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on driving growth for Paperpal in the U.S. market, requiring strong market analysis skills and strategic thinking
- CACTUS' global presence and expertise in research-focused products set it apart from other employers in the industry
- Career progression in this role may involve expanding the U.S. market, driving global growth, and contributing to CACTUS' overall success
ASSUMPTION: Candidates should be interested in driving growth for a specific product in the U.S. market and contributing to a global company's success.
📝 Sample Projects
- Developing and executing a go-to-market strategy for Paperpal in the U.S.
- Managing content updates and localization for the U.S. audience
- Planning and executing quarterly in-person events and webinars
- Collaborating with cross-functional teams to develop strategic marketing initiatives
ASSUMPTION: Candidates should have experience with relevant projects and be prepared to discuss their approach to market analysis, strategy development, and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into CACTUS' global growth strategy for Paperpal?
- What are the key priorities for the first 90 days in this role?
- How does CACTUS support remote employees and foster a collaborative work environment?
- What opportunities are there for growth and development within the company?
- How does CACTUS measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?
ASSUMPTION: Candidates should be prepared to ask insightful questions about the role, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on your experience with growth marketing, campaign management, and cross-functional collaboration
- Be ready to discuss your approach to market analysis, strategy development, and execution
- Follow up with the hiring manager within one week of submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
