📌 Core Information
🔹 Job Title: Senior Manager, Growth Marketing (TV/Linear/Streaming, and OOH)
🔹 Company: Greenlight Financial Technology
🔹 Location: Atlanta (Remote Friendly)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading performance marketing across digital media channels to drive sustainable growth
- Managing a multi-million dollar OOH and TV budget to meet growth and efficiency goals
- Collaborating with leadership on strategy to drive customer acquisition and brand value
- Mentoring and managing junior team members
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Define and execute initiatives to drive results on TV and OOH while monitoring and reporting on results and opportunities for improvements
✅ Own your own test-and-learn agenda inclusive of planning and cross-functional resource prioritization
✅ Own the TV Creative agenda to drive efficiency, brand, and scale metrics
✅ Collaborate with Paid Growth, Creative, Brand, Analytics, and Product to create and measure powerful marketing campaigns that increase awareness and drive measurable new customer acquisition
✅ Mentor and in the future manage junior team members
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of multi-channel OOH and TV acquisition marketing experience at a high-growth consumer tech company. In-house preferred.
Required Skills:
- Proven track record of driving customer acquisition and awareness metrics through performance-driven TV and Offline marketing strategies
- Experience leveraging, challenging, implementing, and improving complex measurement solutions
- Excellent communication and relationship building skills
- An ownership mindset - buck stops with you for your responsibilities
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with Agile methodologies
ASSUMPTION: Candidates with experience in a similar role at a high-growth consumer tech company are strongly preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $155,000 (NY, CA, WA) / $120,000 - $145,000 (CO)
Benefits:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's location, experience, and skill set.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids
- Offers a banking app for families with features like automated allowance, chores management, flexible spend controls, and investment options
- Backed by prominent investors and recognized as a top fintech company
Company Specialties:
- Family banking
- Financial education for kids
- Parental controls and chores management
Company Website: http://www.greenlight.com
ASSUMPTION: Greenlight is a well-funded, rapidly growing startup with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Director of TV and OOH, Growth Marketing
Work Arrangement: Hybrid, with both remote and in-office opportunities
Growth Opportunities:
- Potential to manage junior team members and grow within the marketing department
- Opportunity to collaborate with various teams and gain exposure to different aspects of the business
- Chance to work on high-impact projects that drive customer acquisition and brand awareness
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with both remote and in-office opportunities
Office Location(s): Atlanta, GA
Geographic Context:
- Atlanta is a major metropolitan area with a diverse population and a thriving tech industry
- The company's headquarters is located in the heart of the city, with easy access to public transportation and amenities
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time, with flexible hours
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the director of TV and OOH, Growth Marketing
Key Assessment Areas:
- Marketing strategy and execution
- Budget management and allocation
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on customer acquisition and marketing strategy
- Tailor your cover letter to demonstrate your understanding of Greenlight's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
ATS Keywords: Customer Acquisition, Growth Marketing, TV Marketing, OOH Marketing, Budget Management, Cross-Functional Collaboration, Marketing Strategy
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a proven track record of driving customer acquisition and brand awareness through performance-driven marketing strategies?
ASSUMPTION: Greenlight values candidates who are passionate about their mission, data-driven, and collaborative, with a strong focus on customer-centricity.
⚠️ Potential Challenges
- Managing a large budget and meeting growth and efficiency goals
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with the fast-paced, dynamic nature of the company and the marketing industry
- Balancing multiple priorities and projects simultaneously
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management, communication, and analytical skills.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Senior Marketing Manager, with a focus on TV and OOH channels
- Unlike other marketing roles, this position requires a strong focus on budget management and allocation
- Career progression may include managing junior team members and growing within the marketing department
ASSUMPTION: This role is unique in its focus on TV and OOH marketing channels and requires a strong understanding of performance-driven marketing strategies.
📝 Sample Projects
- Developing and executing a TV and OOH marketing campaign to drive customer acquisition and brand awareness
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Collaborating with cross-functional teams to create and measure powerful marketing campaigns that increase awareness and drive new customer acquisition
ASSUMPTION: Sample projects for this role may include developing and executing marketing campaigns, analyzing campaign performance data, and collaborating with cross-functional teams to create and measure marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and departments within the company?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Greenlight support the professional development and growth of its employees?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on customer acquisition and marketing strategy
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Research Greenlight's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
