📌 Core Information
🔹 Job Title: Senior Manager Growth Planning
🔹 Company: Crunchyroll, LLC
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Entertainment
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in growth, marketing, and analytics
- Budget management and investment strategy
- Cross-functional collaboration and executive reporting
- AI integration and innovation in marketing
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across multiple teams and functions.
📋 Key Responsibilities
✅ Lead marketing investment strategy, planning, and executive reporting
✅ Build agile budget models based on ROI and performance
✅ Ensure alignment across Growth, Finance, and Analytics teams
✅ Drive forecasting, scenario planning, and spend tracking
✅ Turn marketing data into strategic insights
✅ Lead incrementality testing and apply results to optimize spend
✅ Integrate AI into forecasting, media mix, and campaign optimization
✅ Pilot and scale new solutions across the marketing organization
✅ Align teams on goals, budgets, and business plans
✅ Lead executive updates and board-level presentations
ASSUMPTION: This role involves a high degree of strategic thinking, data analysis, and cross-functional collaboration.
🎯 Required Qualifications
Education: MBA or advanced degree in analytics preferred
Experience: 10+ years in consulting, finance, or analytics; experience in OTT, B2C, or global orgs is a plus
Required Skills:
- Strong analytical skills
- Financial modeling and strategy
- Executive presentations and communication
- Cross-functional collaboration
- AI integration and innovation
Preferred Skills:
- Experience working across time zones and cultures in distributed teams
- Comfortable managing shifting priorities and multiple projects
- Passion for anime, entertainment, or pop culture
ASSUMPTION: This role requires a strong background in analytics, finance, or consulting, with a preference for candidates with experience in the OTT or B2C space.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account (HSA) program
- Health care and dependent care FSA
- 401(k) plan with employer match
- Employer-paid commuter benefit
- Support program for new parents
- Pet insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically focused on anime and manga content
Company Size: Medium (501-1,000 employees)
Founded: 2006 (as a joint venture between US-based Sony Pictures Entertainment and Japan’s Aniplex)
Company Description:
- Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love
- Offers free ad-supported and subscription premium content, as well as events, theatrical releases, games, consumer products, collectibles, and manga publishing
- Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation
Company Specialties:
- Media and technology
- Video streaming and subscription services
- Anime and manga content
Company Website: https://www.crunchyroll.com/
ASSUMPTION: Crunchyroll is a well-established company in the anime and manga industry, with a strong focus on connecting fans with the content they love.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Reports to the Director of Growth & Planning
Work Arrangement: Hybrid (3 days on-site in Dallas, Texas)
Growth Opportunities:
- Potential to grow within the marketing organization or explore other areas within Crunchyroll
- Opportunity to work on strategic initiatives and drive significant impact on the company's growth
- Chance to collaborate with and learn from experienced professionals in the industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Dallas, Texas
Geographic Context:
- Dallas, Texas is a vibrant and growing city with a diverse population
- The cost of living in Dallas is generally lower than in other major metropolitan areas
- Dallas has a strong job market, with many opportunities in various industries
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and financial modeling abilities
- Communication and presentation skills
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with data analysis, financial modeling, and strategic planning
- Demonstrate your passion for anime, entertainment, or pop culture in your application materials
ATS Keywords: Growth, Marketing, Analytics, Financial Modeling, Strategy, Executive Presentations, Data Analysis, Budget Management, AI Integration, Cross-Functional Collaboration, KPI Tracking, Incrementality Testing, Scenario Planning, Communication, Project Management, Passion for Anime
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Budgeting and financial modeling software (e.g., Microsoft Office, Google Sheets)
- Project management tools (e.g., Asana, Trello, Jira)
- AI and machine learning tools (e.g., Python, R, TensorFlow)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Courage: Overcoming fear to enable one's best self
- Curiosity: Being curious and empathetic to drive understanding and inclusion
- Kaizen: Committing to constant forward progress and growth
- Service: Serving the community with humility to enable joy and belonging for others
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Strategic and forward-thinking
- Adaptable and flexible
Self-Assessment Questions:
- Do I have the courage to make data-driven decisions and challenge the status quo?
- Am I curious about the anime and manga industry and eager to learn more?
- Do I have a growth mindset and a commitment to continuous learning and improvement?
- Am I comfortable working in a collaborative, cross-functional environment and managing shifting priorities?
ASSUMPTION: Crunchyroll values candidates who are curious, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing shifting priorities and multiple projects in a fast-paced, dynamic environment
- Working across time zones and cultures in a distributed team
- Balancing strategic thinking with tactical execution
- Keeping up with industry trends and technological advancements in the entertainment and streaming landscape
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is unique in its focus on growth planning and budget allocation within the marketing organization
- Similar roles in other industries may have a broader focus on overall business strategy or specific functional areas within marketing
- Career paths in this role may lead to senior leadership positions within marketing or other areas of the business
ASSUMPTION: This role offers a unique opportunity to drive strategic growth and impact within the marketing organization.
📝 Sample Projects
- Developing and implementing a new budgeting process to improve ROI and efficiency
- Conducting a comprehensive analysis of marketing spend and performance to inform strategic decision-making
- Leading a cross-functional team to launch a new marketing campaign or product initiative
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role and the opportunity to drive significant impact on the business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Planning and Budget Allocation team?
- How does this role collaborate with other teams and functions within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Crunchyroll support the growth and development of its employees?
- What are the key challenges facing the marketing organization, and how can this role help address them?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions that assess your strategic thinking, analytical skills, and cultural fit within the organization
- Research Crunchyroll and the anime and manga industry to demonstrate your passion and curiosity
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
