📌 Core Information
🔹 Job Title: Senior Manager, HCP Marketing - Rare Disease (Friedreich Ataxia)
🔹 Company: Biogen
🔹 Location: Cambridge, MA
🔹 Job Type: Full-time, Hybrid (3 days onsite)
🔹 Category: Biotechnology Research
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading HCP engagement activities for the Friedreich Ataxia (FA) business
- Establishing strategic direction through analysis of insights
- Managing congress strategy and marketing initiatives
- Developing peer-to-peer marketing initiatives and digital campaigns
- Cultivating relationships with cross-functional partners and marketing agencies
ASSUMPTION: This role requires a strategic thinker who can execute flawlessly, with a passion for serving patients and expertise in rare disease marketing.
📋 Key Responsibilities
✅ Lead HCP congress strategy and marketing initiatives in close collaboration with other key functional partners
✅ Ensure specific HCP initiatives are executed effectively, efficiently, within budget, and in accordance with all regulatory/legal requirements
✅ Cultivate strong relationships with field force, cross-functional partners, and marketing agencies
✅ Manage materials, projects, and resources through the internal review committee process
✅ Manage multiple agency partners and associated budgets
✅ Lead development of peer-to-peer marketing initiatives, including Medical Expert videos and national webinars/broadcasts
✅ Lead and manage HCP non-personal promotion, partnering closely with omnichannel support teams to deploy highly effective digital campaigns to drive SOV
✅ Partner with medical and customer market insights teams to lead and manage HCP advisory boards, gaining valuable and actionable insights for the brand
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to manage multiple agency partners and budgets.
🎯 Required Qualifications
Education: Bachelor’s degree required; MBA preferred
Experience: 5+ years of pharma and/or biotech commercial experience; minimum 2 years of marketing experience
Required Skills:
- Excellent communication/coordination/interpersonal skills
- Ability to think innovatively in terms of engaging with customers and meeting their needs
Preferred Skills:
- Experience within rare disease
- Field sales experience
- Previous congress and/or peer-to-peer responsibilities
ASSUMPTION: Candidates with experience in rare disease, field sales, and previous congress/peer-to-peer responsibilities will be strongly considered.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a Senior Manager role in Biotechnology Research with 5-10 years of experience in Cambridge, MA)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Tuition assistance and professional development opportunities
- Generous paid time off and holidays
- Employee stock purchase plan
Working Hours: Full-time, 40 hours per week, with 3 days onsite in Cambridge, MA
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 5,001-10,000 employees
Founded: 1978
Company Description:
- Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and create value for shareholders and communities.
- Biogen applies deep understanding of human biology and leverages different modalities to advance first-in-class treatments or therapies that deliver superior outcomes.
- The company is headquartered in Cambridge, MA, with international headquarters in Baar, Switzerland, and world-class manufacturing facilities in North Carolina and Solothurn, Switzerland.
Company Specialties:
- Biotechnology Research
- Pharmaceuticals
- Clinical Research
- Drug Development
Company Website: http://www.biogen.com
ASSUMPTION: Biogen is a well-established biotechnology company with a strong focus on research and development, offering a supportive work environment for employees to grow and expand their skills.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director, HCP Marketing - Rare Disease
Work Arrangement: Hybrid, with 3 days onsite in Cambridge, MA
Growth Opportunities:
- Potential to grow within the HCP Marketing team or explore other opportunities within Biogen's rare disease franchise
- Chance to work on a high-profile, innovative therapy in a growing therapeutic area
- Opportunity to develop leadership and project management skills
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in biotechnology marketing.
🌍 Location & Work Environment
Office Type: Biogen's Cambridge, MA office is a modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 225 Binney Street, Cambridge, MA 02142
Geographic Context:
- Cambridge is a city in Middlesex County, Massachusetts, and is located in the Greater Boston metropolitan area
- It is known for its rich history, vibrant culture, and strong academic institutions, including Harvard University and MIT
- The city offers a mix of urban and suburban living, with numerous parks, museums, and restaurants
Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The Cambridge, MA office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth behavioral interview with the Hiring Manager and a cross-functional team member
- Final interview with the Director, HCP Marketing - Rare Disease
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Project management and leadership skills
- Knowledge of rare disease and HCP marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Biogen's mission, values, and recent news to demonstrate your enthusiasm for the company and role
ATS Keywords: HCP Marketing, Rare Disease, Friedreich Ataxia, Congress Strategy, Peer-to-Peer Marketing, Digital Campaigns, Project Management, Budget Management, Communication Skills, Innovative Thinking, Field Sales, Advisory Boards, Medical Expert Videos, Symposia Content Development
ASSUMPTION: Biogen's application process is thorough and designed to assess candidates' skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with common marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patients First
- Innovation
- Accountability
- Respect
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a passion for serving patients and improving their lives through innovative therapies?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Biogen values candidates who align with their company values and work style, as well as those who demonstrate a strong commitment to patient care and innovation.
⚠️ Potential Challenges
- Managing multiple agency partners and associated budgets
- Balancing strategic thinking with day-to-day execution and project management
- Adapting to a fast-paced, dynamic work environment and changing priorities
- Working with a diverse range of stakeholders, including field force, cross-functional partners, and marketing agencies
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and leadership skills.
📈 Similar Roles Comparison
- Compared to other HCP Marketing roles, this position focuses more on rare disease and has a stronger emphasis on congress strategy and peer-to-peer marketing
- In the biotechnology industry, this role is unique in its focus on Friedreich Ataxia, a rare neurological disorder with high unmet needs
- Career progression in this role could lead to increased responsibility within Biogen's rare disease franchise or other marketing leadership positions
ASSUMPTION: This role offers a unique opportunity to work on a high-profile, innovative therapy in a growing therapeutic area, with strong potential for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive congress strategy for an upcoming medical conference, including speaker management, content development, and logistics
- Leading a cross-functional team to create a series of Medical Expert videos featuring renowned healthcare professionals discussing the latest advancements in Friedreich Ataxia treatment
- Managing a national webinar series to educate healthcare professionals on the latest clinical data and real-world evidence for an innovative therapy in the rare disease space
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Manager, HCP Marketing - Rare Disease (Friedreich Ataxia) role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing strategy for Biogen's rare disease franchise?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Biogen support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Biogen's mission, values, and recent news to demonstrate your enthusiasm for the company and role
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
