Senior Manager, HCP Marketing Sleep Disorders

📌 Core Information - Job Title: Senior Manager, HCP Marketing Sleep Disorders - Company: Takeda - Location: USA - MA - Cambridge - Kendall Square - 500 - Job Type: Full-Time - Category: Pharmaceutical Marketing - Date Posted: 2025-05-09 - Experience Level: 6+ years (Mid-Senior level) 🚀 Job Overview Key aspects of this role include: - Developing and executing branded and unbranded HCP tactics in collaboration with internal teams. - Driving brand awareness through owned, earned, and paid digital media channels. - Continuously monitoring, testing, and refining digital campaigns using performance data. - Building strong partnerships across various teams to align strategies and priorities effectively. - Managing external agencies and optimizing promotional budgets. *ASSUMPTION:* This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams. 📋 Key Responsibilities - Develop and execute branded and unbranded HCP tactics in collaboration with internal teams, creating engaging promotional materials that align with strategic objectives and ensure seamless implementation. - Apply innovative approaches to enhance healthcare professional engagement, contributing to the strategic planning, channel optimization, execution, and performance measurement of HCP campaigns for the Sleep Disorders franchise, delivering exceptional user experiences. - Drive brand awareness through owned, earned, and paid digital media channels, working closely with the Digital Team to achieve high-quality execution. - Continuously monitor, test, and refine digital campaigns using performance data to improve customer experiences and guide optimization of future initiatives. - Build strong partnerships across Consumer and Digital Marketing, Communications, Advocacy, Patient Services, Market Access, DDT, and Medical teams to align strategies and priorities effectively. - Manage external agencies, ensuring adherence to Takeda USBU policies, timelines, and budgets. - Oversee and optimize the promotional budget for assigned projects to maintain alignment with business goals and priorities. - Ensure campaigns and materials fully comply with medical, legal, and regulatory review processes. - Stay informed on competitive and industry trends to identify new growth opportunities proactively. - Leverage internal and external best practices to drive innovation and enhance organizational capabilities. *ASSUMPTION:* This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and resources concurrently on time and on budget. 🎯 Required Qualifications - Education: Bachelor’s Degree - Experience: 6+ years of experience with increasing responsibilities in sales, marketing, or related function, with 3+ years of healthcare-related experience. - Required Skills: - Ability to influence cross-functional teams and drive alignment across key stakeholders. - Ability to successfully manage multiple projects and resources concurrently on time and on budget. - Preferred Skills: - MBA or MSc/PhD - Experience with product launches and/or rare disease or sleep disorders - Deep understanding of pharmaceutical marketing tactics and regulatory requirements with an analytics bent and test-and-learn mindset. - Experience leading development and implementation of HCP tactics. - Ability to think big picture but also manage execution of multiple tactics by engaging key stakeholders within the organization and with agency representatives. - Team player who is readily willing to help other strategic marketers. - Comfortable and energized operating in a fast-paced environment. - Intellectually curious and passionate about consumer data and insights. - Proven self-starter with a desire to grow and expand marketing skills. *ASSUMPTION:* While an MBA or MSc/PhD is preferred, a Bachelor’s degree with relevant experience in healthcare marketing is considered sufficient for this role. 💰 Compensation & Benefits - Salary Range: $137,000.00 - $215,270.00 per year (Estimated, based on industry standards for a Senior Manager role in Pharmaceutical Marketing in the Cambridge, MA area) - Benefits: - Medical Insurance - Dental Insurance - Vision Insurance - 401(k) Plan - Short-term Disability Coverage - Long-term Disability Coverage - Basic Life Insurance - Tuition Reimbursement Program - Paid Volunteer Time Off - Company Holidays - Well-being Benefits - Sick Time - Paid Vacation (up to 120 hours per year for new hires) - Working Hours: Full-time (40 hours per week) *ASSUMPTION:* The salary range provided is an estimate based on industry standards for a Senior Manager role in Pharmaceutical Marketing in the Cambridge, MA area. Actual base salary offered may depend on various factors, including the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. 📌 Applicant Insights 🔍 Company Context - Industry: Takeda is a global, values-based, R&D-driven biopharmaceutical leader within the pharmaceutical industry, committed to bringing better health and a brighter future to patients. - Company Size: Takeda is a large company with over 10,000 employees worldwide, providing ample opportunities for collaboration and career growth. - Founded: Takeda was founded in 1781, making it one of the oldest pharmaceutical companies in the world. - Company Description: Takeda strives to transform lives through innovative medicines, focusing on four therapeutic areas: Oncology, Gastroenterology, Neuroscience, and Rare Diseases. Takeda's mission is to deliver innovative medicines that transform patients' lives, while maintaining a strong commitment to sustainability and social responsibility. - Company Specialties: Takeda specializes in the development and commercialization of innovative medicines, with a focus on rare diseases and highly prevalent diseases with a high unmet need. 📊 Role Analysis - Career Level: This role is at the Senior Manager level, reporting directly to the Director, Brand Strategy and HCP Marketing. - Reporting Structure: The Senior Manager, HCP Marketing Sleep Disorders will report to the Director, Brand Strategy and HCP Marketing and will be responsible for managing external agencies and cross-functional teams. - Work Arrangement: This role is on-site, with the primary work location being the Takeda office at 500 Kendall Square in Cambridge, MA. However, Takeda offers flexible work arrangements, including hybrid and remote work options, depending on the role and business needs. - Growth Opportunities: - Opportunities for career progression within Takeda's marketing organization. - Potential to work on multiple brands and therapeutic areas, providing diverse learning experiences. - Exposure to global marketing strategies and cross-functional teams, fostering a well-rounded skill set. *ASSUMPTION:* This role offers significant growth opportunities within Takeda's marketing organization, with the potential to work on multiple brands and therapeutic areas, providing diverse learning experiences. 🌍 Location & Work Environment - Office Type: Takeda's Cambridge, MA office is a modern, collaborative workspace located in the heart of Kendall Square, a hub for biotechnology and pharmaceutical companies. - Office Location(s): 500 Kendall Square, Cambridge, MA - Geographic Context: Cambridge, MA is a vibrant, innovative city located just across the Charles River from Boston, offering a mix of urban and suburban living options, with easy access to public transportation and numerous amenities. - Work Schedule: Full-time, with standard business hours Monday through Friday. Takeda offers flexible work arrangements, including hybrid and remote work options, depending on the role and business needs. *ASSUMPTION:* The Cambridge, MA office provides a collaborative, innovative work environment, with easy access to public transportation and numerous amenities. 💼 Interview & Application Insights - Typical Process: Takeda's interview process typically involves a phone or video screen, followed by multiple on-site or virtual interviews with key stakeholders, including the hiring manager and potential team members. A final interview with the senior leadership team may also be required. - Key Assessment Areas: - Strategic thinking and problem-solving skills - Cross-functional collaboration and stakeholder management - Project management and execution skills - Digital marketing expertise and data-driven decision-making - Regulatory compliance and medical affairs knowledge - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Demonstrate your understanding of Takeda's mission, values, and the specific therapeutic area (Sleep Disorders) in your application materials. - Prepare for behavioral interview questions that focus on your experience with cross-functional collaboration, project management, and digital marketing. *ASSUMPTION:* Takeda's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and project management skills, as well as their digital marketing expertise and regulatory compliance knowledge. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Marketing automation and CRM platforms (e.g., Salesforce, Marketo) - Project management tools (e.g., Asana, JIRA, Trello) - Digital marketing tools (e.g., Google Analytics, Adobe Creative Suite, Hootsuite) - Regulatory compliance and medical affairs tools (e.g., Veeva, Medtronic) *ASSUMPTION:* This role requires proficiency in Microsoft Office Suite, marketing automation and CRM platforms, project management tools, and digital marketing tools. Familiarity with regulatory compliance and medical affairs tools is also beneficial. 👔 Cultural Fit Considerations - Company Values: Takeda's core values include Integrity, Fairness, Honesty, and Perseverance. Takeda seeks employees who embody these values and are committed to delivering innovative medicines that transform patients' lives. - Work Style: Takeda fosters a collaborative, inclusive work environment that encourages open communication, active listening, and continuous learning. Takeda values employees who are proactive, innovative, and committed to driving results. - Self-Assessment Questions: - How do you embody Takeda's core values in your daily work? - How do you approach cross-functional collaboration and stakeholder management in a matrixed organization? - How do you balance strategic thinking with tactical execution in your role? *ASSUMPTION:* Takeda values employees who embody their core values, are committed to driving results, and thrive in a collaborative, inclusive work environment. ⚠️ Potential Challenges - Managing multiple projects and resources concurrently on time and on budget may be challenging, requiring strong project management skills and the ability to prioritize effectively. - Navigating a matrixed organization with multiple stakeholders may present challenges, requiring strong communication and collaboration skills. - Working in a fast-paced environment may be demanding, requiring adaptability and resilience. - The competitive landscape in the pharmaceutical industry is constantly evolving, requiring continuous learning and adaptation. *ASSUMPTION:* This role presents unique challenges, including managing multiple projects and resources, navigating a matrixed organization, working in a fast-paced environment, and staying current with industry trends and competitive landscapes. 📈 Similar Roles Comparison - How this role differs from related positions: This role focuses specifically on HCP marketing for the Sleep Disorders franchise, whereas related roles may have broader responsibilities across multiple therapeutic areas or brands. This role also requires a deep understanding of pharmaceutical marketing tactics and regulatory requirements, with an analytics bent and test-and-learn mindset. - Industry-specific context: The pharmaceutical marketing industry is highly competitive and regulated, requiring a strong understanding of regulatory compliance and medical affairs knowledge. This role also requires a deep understanding of digital marketing trends and best practices. - Career path comparison: This role offers a clear path for career progression within Takeda's marketing organization, with the potential to take on broader responsibilities across multiple therapeutic areas or brands. *ASSUMPTION:* This role offers a unique opportunity to focus on HCP marketing for the Sleep Disorders franchise, requiring a deep understanding of pharmaceutical marketing tactics, regulatory compliance, and digital marketing trends and best practices. 📝 Sample Projects - Developing and executing a multi-channel HCP campaign to launch a new product in the Sleep Disorders therapeutic area, including digital, print, and event-based tactics. - Collaborating with cross-functional teams to create and implement a patient education program that aligns with medical, legal, and regulatory review processes. - Conducting market research and competitive analysis to identify new growth opportunities and inform brand strategy. *ASSUMPTION:* These sample projects illustrate the strategic, cross-functional, and tactical nature of this role, requiring strong project management, collaboration, and execution skills. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role fit into the broader marketing strategy for Takeda's Sleep Disorders franchise? - What are the most significant challenges facing the Sleep Disorders franchise, and how can this role address them? - How does Takeda support the professional development and growth of its marketing team members? - What is the typical career path for someone in this role, and what opportunities exist for growth and progression within Takeda's marketing organization? *ASSUMPTION:* These interview questions are designed to provide insight into the role's priorities, challenges, and growth opportunities, as well as Takeda's commitment to professional development and career progression. 📝 Next Steps for Applicants - To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your experience with cross-functional collaboration, project management, and digital marketing. - Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.