📌 Core Information
🔹 Job Title: (Senior) Manager*in Produkt Marketing (m/w/d/-)
🔹 Company: Deutsche Telekom Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time / Part-time (Hybrid)
🔹 Category: Telecommunications
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid options (up to 70% remote work possible)
🚀 Job Overview
Key aspects of this role include:
- Developing and launching new ideas for the broadband proposition "congstar Zuhause" from conception to market
- Monitoring market trends and customer needs to inform product strategies
- Collaborating cross-functionally with the commercial team to achieve business goals in the fixed network business area
- Preparing and presenting concepts and strategies in internal and external forums
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Developing and launching new ideas for the broadband proposition "congstar Zuhause" from conception to market
✅ Monitoring market trends and customer needs to inform product strategies
✅ Collaborating cross-functionally with the commercial team to achieve business goals in the fixed network business area
✅ Preparing and presenting concepts and strategies in internal and external forums
ASSUMPTION: The role involves a mix of strategic planning, market analysis, and stakeholder communication.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in the telecommunications industry, with a focus on broadband and product marketing
Required Skills:
- Proven experience in product marketing and strategy development
- Strong analytical and presentation skills
- Ability to work independently and collaboratively
- Excellent communication and stakeholder management skills
- Fluency in German (C1 level or above)
Preferred Skills:
- Experience in the broadband market and knowledge of competing products and technologies
- Ability to work in a hybrid or remote setting
ASSUMPTION: The role requires a strong understanding of the broadband market and the ability to work effectively in a hybrid or remote setting.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (gross, full-time), depending on experience and qualifications
Benefits:
- Flexible working hours and hybrid work model
- Workation (up to 20 days per year in the EU)
- Mental health platform access with individual and group sessions
- Health offers, employee discounts, and subsidized public transport
- Flexible vacation days and variable salary component
- Individual development opportunities
Working Hours: 40 hours per week, with flexible working hours and up to 70% remote work possible
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1996 (as Deutsche Telekom AG)
Company Description:
- Deutsche Telekom is one of the world's leading telecommunications companies, providing connectivity, networks, digitalization, and security solutions
- The company operates in 34 countries worldwide and has a strong focus on innovation and sustainability
- Deutsche Telekom offers a range of benefits and flexible work arrangements to support employee well-being and work-life balance
Company Specialties:
- Artificial Intelligence
- IT Security
- Cloud Computing
- Internet of Things
- 5G
- Smart Home
- Connected Car
- Automotive
- Health
- Fiber Optics
- Sustainability
- Digitalization
Company Website: https://www.telekom.com/careers
ASSUMPTION: Deutsche Telekom is a large, established company with a strong focus on innovation and sustainability, offering a range of benefits and flexible work arrangements.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Commercial Management team
Work Arrangement: Hybrid (up to 70% remote work possible)
Growth Opportunities:
- Potential to move into a leadership role within the commercial management team
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
- Access to learning and development opportunities to support career growth
ASSUMPTION: The role offers opportunities for career growth and development within the commercial management team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern office space in the heart of Cologne, with a focus on collaboration and innovation
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, located in the state of North Rhine-Westphalia
- The city is known for its vibrant cultural scene, historic architecture, and central location in Europe
- Cologne is easily accessible by public transportation and has a well-developed infrastructure
Work Schedule: Flexible working hours with a focus on results and outcomes
ASSUMPTION: The role is based in a modern office space in the heart of Cologne, with a focus on collaboration and innovation. The city offers a vibrant cultural scene and a well-developed infrastructure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the commercial management team
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and presentation skills
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience in product marketing and the telecommunications industry
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research the company and the broadband market to demonstrate your knowledge and understanding of the industry
ATS Keywords: Product Marketing, Broadband, Telecommunications, Market Analysis, Strategic Planning, Stakeholder Management, German Fluency
ASSUMPTION: The application process is competitive and focuses on assessing strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and data analysis tools, as well as experience with project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and sustainability
- Collaboration and teamwork
- Integrity and responsibility
- Diversity and inclusion
Work Style:
- Results-driven and outcome-focused
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
Self-Assessment Questions:
- How do you stay up-to-date with market trends and customer needs in the broadband industry?
- Can you describe a time when you had to adapt to a significant change in the market or customer needs, and how did you respond?
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Deutsche Telekom values a results-driven, collaborative, and adaptable work style, with a strong focus on innovation, sustainability, and customer-centricity.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with rapid changes in the broadband market and customer needs
- Working effectively in a hybrid or remote setting
- Navigating a large, complex organization
ASSUMPTION: The role presents challenges related to managing multiple projects and stakeholders, keeping up with market changes, working in a hybrid or remote setting, and navigating a large, complex organization.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager in the telecommunications industry, with a focus on broadband products and services
- Compared to other roles in the industry, this position offers a unique blend of strategic planning, market analysis, and stakeholder communication
- Career progression in this role may lead to leadership positions within the commercial management team or other areas of the business
ASSUMPTION: This role is similar to a Senior Product Marketing Manager in the telecommunications industry, with a unique blend of strategic planning, market analysis, and stakeholder communication, and opportunities for career growth and development.
📝 Sample Projects
- Developing and launching a new broadband product or service to meet customer needs and market demands
- Conducting market research and analysis to inform product strategy and positioning
- Collaborating with cross-functional teams to develop and execute marketing campaigns and promotions
ASSUMPTION: Sample projects for this role may include developing and launching new broadband products or services, conducting market research and analysis, and collaborating with cross-functional teams to execute marketing campaigns and promotions.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term strategy for the broadband market, and how this role fits into that plan?
- How does the commercial management team collaborate and communicate with other departments and stakeholders within the organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Key questions to ask during the interview should focus on the company's long-term strategy, cross-functional collaboration, role priorities, professional development, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research the company and the broadband market to demonstrate your knowledge and understanding of the industry
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
