📌 Core Information
🔹 Job Title: (Senior) Manager*in Strategisches Marketing (m/w/d/-)
🔹 Company: Deutsche Telekom Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time/Part-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 70% remote work)
🚀 Job Overview
Key aspects of this role include:
- Strategic development of broadband proposition congstar Zuhause
- Identifying trends in tech and telecom environment
- Collaborating cross-functionally with commercial team
- Driving strategic projects and presenting in internal and external Gremien
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Responsible for the strategic development of broadband proposition congstar Zuhause
✅ Identifies trends in tech and telecom environment and provides actionable recommendations
✅ Works closely with cross-functional commercial team to drive strategic projects
✅ Prepares and presents concepts and recommendations in internal and external Gremien
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and project management, with a focus on driving business growth.
🎯 Required Qualifications
Education: Successful completion of a business studies degree
Experience: 5-10 years of experience in telecommunications with a strong understanding of the broadband market
Required Skills:
- Strategic thinking and planning
- Analytical skills and data-driven decision making
- Excellent presentation skills
- Strong project management skills
- Fluency in German (C1 level or higher)
Preferred Skills:
- Experience in the broadband market
- Fluency in English (C1 level or higher)
ASSUMPTION: Given the strategic nature of the role, candidates should have a strong academic background and relevant work experience in the telecommunications industry.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing manager role in Germany)
Benefits:
- Flat hierarchies and opportunities to shape processes, products, and the company
- Flexible working hours and hybrid work model (up to 70% remote work)
- Workation (up to 20 days per year in EU countries)
- Free access to mental health platform with individual and group sessions
- Attractive employee discounts
- Subsidized Germany ticket and bicycle leasing
- Flexible vacation days and variable salary component
- Targeted and individual development opportunities
Working Hours: 40 hours per week, with flexible working hours and up to 70% remote work
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing manager role in Germany. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (enterprise)
Founded: 1996 (as Deutsche Telekom AG)
Company Description:
- Leading telecommunications provider in Germany and Europe
- Offers a wide range of products and services, including fixed and mobile networks, internet access, and digitalization solutions
- Emphasizes innovation, collaboration, and diversity in its company culture
Company Specialties:
- Artificial Intelligence
- IT Security
- Cloud Computing
- Internet of Things
- 5G
- Smart Home
- Connected Car
- Automotive
- Health
- Fiber Optics
- Sustainability
- and Digitalization
Company Website: https://www.telekom.com/careers
ASSUMPTION: Deutsche Telekom is a large, established company with a strong focus on innovation and digitalization. It offers a wide range of products and services and operates in multiple countries.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Commercial Management team
Work Arrangement: Hybrid (up to 70% remote work)
Growth Opportunities:
- Potential to move into a more senior role within the marketing department or the company
- Opportunities to work on high-impact projects and drive business growth
- Access to learning and development opportunities to further develop skills and expertise
ASSUMPTION: This role offers opportunities for career growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Modern office in the Rheinauhafen area of Cologne
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany and is located in the state of North Rhine-Westphalia
- The Rheinauhafen area is a vibrant, modern district on the banks of the Rhine River
- The office is easily accessible by public transportation
Work Schedule: Flexible working hours with up to 70% remote work
ASSUMPTION: The office is located in a modern, vibrant area of Cologne, with easy access to public transportation and a variety of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision making
- Presentation and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your strategic thinking and problem-solving skills
- Research the company and the role to demonstrate your interest and understanding
ATS Keywords: Strategic Marketing, Broadband Market, Telecommunications, Trend Analysis, Project Management, Presentation Skills, German Fluency
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role. However, it is generally competitive and requires a strong focus on strategic thinking and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Data analysis tools (e.g., Excel, Power BI)
- Presentation software (e.g., PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned to the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Responsibility
- Openness
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving business growth and innovation
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in the telecommunications industry?
- Can you provide an example of a time when you identified a trend and drove strategic change based on your findings?
- How do you approach working collaboratively with cross-functional teams to drive business growth?
ASSUMPTION: Deutsche Telekom values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong adaptability and resilience
- The role may involve working with complex data sets and analytical tools, which may present a challenge for candidates without strong analytical skills
- The role may require working with multiple stakeholders and navigating complex organizational structures
- Candidates may face competition from other highly qualified candidates in the application process
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents several challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager role in the telecommunications industry, but with a stronger focus on strategic thinking and trend analysis
- Compared to other senior marketing roles, this role may require a deeper understanding of the broadband market and telecommunications industry
- Career progression in this role may involve moving into a more senior role within the marketing department or the company, or transitioning into a related field such as product management or business development
ASSUMPTION: While this role shares similarities with other senior marketing roles, it also has unique aspects that set it apart and present opportunities for growth and development.
📝 Sample Projects
- Conducting a comprehensive analysis of the broadband market to identify trends and opportunities for growth
- Developing and implementing a strategic marketing plan to drive business growth and market share
- Collaborating with cross-functional teams to launch a new broadband product or service
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to drive business growth and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the commercial management team?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach innovation and driving business growth in the broadband market?
- What are the key challenges facing the broadband market in the next 3-5 years, and how does this role contribute to addressing them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, analytical skills, and presentation skills
- Prepare examples of your strategic thinking and problem-solving skills, as well as your ability to work collaboratively with cross-functional teams
- Follow up with the HR department two weeks after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
