📌 Core Information
🔹 Job Title: Senior Manager, Influencer
🔹 Company: Circa - IPG DXTRA
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Hybrid (2 days on-site, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Identifying and managing influencer relationships to maximize client investment
- Overseeing campaign development and execution across various digital platforms
- Collaborating with account leads and digital team members to deliver best-in-class social media and influencer strategy
- Serving as an expert in fully integrated public relations and digital/social programs
- Managing team members and playing a key role in the Digital leadership team
ASSUMPTION: This role requires a strong understanding of digital marketing, influencer management, and campaign development. Experience in a similar role or relevant industry is preferred.
📋 Key Responsibilities
✅ Identify and manage influencer relationships to maximize client investment
✅ Oversee campaign development and execution, including paid media, community management, analytics, strategy, creative, and influencer marketing
✅ Foster and maintain productive and influential client relationships
✅ Serve as an expert in fully integrated public relations and digital/social programs
✅ Manage team members and play a key role in the Digital leadership team
✅ Experience leading and project managing paid social, influencer, and social campaigns across various social channels
✅ Experience executing brand-level influencer marketing strategies and ability to communicate them with complete digital fluency
✅ Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities
✅ Take a leadership role in business growth and targeting efforts
✅ Serve as a culture builder and mentor, driving innovation and ideas while sparking team members’ careers
✅ Manage financials, including budgets and billing, projections, and staffing
ASSUMPTION: This role requires strong project management, communication, and leadership skills. The ideal candidate will be able to manage multiple projects and changing priorities effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 5-7 years of experience driving and executing digital/social media/influencer marketing campaigns
Required Skills:
- Excellent verbal, written, presentation, and problem-solving skills
- Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
- Poise and calm under pressure and a desire to immerse yourself in a client’s business to become a true partner
- Confidence when presenting, no matter the size of the group or situation
- A solutions-oriented mindset
- A self-starter mentality – you don’t wait for someone to tell you what to do next
Preferred Skills:
- Experience managing and leading an account team and working with large fully integrated teams
- Passion for client service and an ability to juggle multiple projects and changing priorities
ASSUMPTION: Candidates with a strong background in digital marketing and influencer management are preferred. Relevant industry experience is a plus.
💰 Compensation & Benefits
Salary Range: $70,000 - $130,000 (This is a base salary range. Actual compensation offered within the range will depend upon various factors, including skills, qualifications, and market considerations.)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2 days on-site, 3 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in marketing. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: Not specified
Company Description:
- IPG DXTRA is the world’s most diverse communications network, bringing experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
Company Specialties:
- Public Relations
- Branding
- Digital Marketing
- Experiential Marketing
- Influencer Marketing
- Entertainment Marketing
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: IPG DXTRA is a large, established company with a diverse range of communications services. This role is part of the Golin agency, which is a part of the IPG DXTRA network.
📊 Role Analysis
Career Level: Senior Manager (Mid-level to senior-level role)
Reporting Structure: This role reports directly to the Digital leadership team and manages several team members.
Work Arrangement: Hybrid (2 days on-site, 3 days remote) with the opportunity to collaborate in-person at the Dallas office two to three days a week.
Growth Opportunities:
- Potential to grow within the Digital leadership team and take on more responsibilities
- Opportunities to work on various client accounts and campaigns
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers growth opportunities within the Digital leadership team and the broader Golin agency. Candidates should be proactive in seeking out these opportunities.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote)
Office Location(s): Dallas, Texas, United States
Geographic Context:
- Dallas is the third-largest city in Texas and the ninth-largest city in the United States
- The Dallas-Fort Worth metro area is one of the fastest-growing metropolitan areas in the country
- Dallas is known for its diverse economy, with significant sectors including defense, healthcare, and information technology
Work Schedule: Full-time (40 hours per week) with a flexible hybrid work arrangement
ASSUMPTION: The Dallas office provides a collaborative and innovative work environment, with opportunities to connect with team members and clients in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Digital leadership team
- Final interview with the agency leadership team
Key Assessment Areas:
- Digital marketing and influencer management skills
- Campaign development and execution experience
- Leadership and team management abilities
- Client relationship management skills
- Problem-solving and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing, influencer management, and campaign development experience
- Be prepared to discuss your approach to managing multiple projects and changing priorities
- Demonstrate your ability to build and maintain productive client relationships
- Showcase your problem-solving skills and confidence in presenting to various stakeholders
ATS Keywords: Digital Marketing, Influencer Marketing, Social Media Strategy, Campaign Development, Client Relationship Management, Analytics, Creative Strategy, Community Management, Team Leadership, Project Management, Presentation Skills, Problem Solving, Budget Management, Mentorship, Communication Skills, Solutions-Oriented Mindset
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team. Candidates should be prepared to adapt their approach based on the interview format and assessment criteria.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok)
- Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, SocialBlade, Union Metrics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and campaign requirements.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and accountable
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a collaborative and innovative work environment?
- Are you comfortable managing multiple projects and changing priorities?
- Can you build and maintain productive client relationships?
- Do you have strong problem-solving skills and confidence in presenting to various stakeholders?
ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and changing priorities effectively
- Building and maintaining productive client relationships
- Adapting to a hybrid work arrangement and balancing on-site and remote work
- Keeping up with the latest trends and best practices in digital marketing and influencer management
ASSUMPTION: These challenges can be overcome with strong project management, communication, and leadership skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Influencer Marketing Manager role, but with a focus on campaign development and execution across various digital platforms
- Industry-specific context: The communications and public relations industry is dynamic and fast-paced, with a focus on creativity, innovation, and results-driven strategies
- Career path comparison: This role can lead to opportunities within the Digital leadership team, as well as other senior management roles within the Golin agency or the broader IPG DXTRA network
ASSUMPTION: This role offers a unique blend of digital marketing, influencer management, and campaign development responsibilities, with opportunities for growth and career advancement.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a major consumer brand
- Managing a team to create and execute a social media campaign for a non-profit organization, driving awareness and engagement
- Collaborating with a cross-functional team to launch a new product and create buzz through influencer partnerships and social media content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to team management and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Digital leadership team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Golin support the growth and development of its employees?
- What are the most rewarding and challenging aspects of working in this role and at Golin?
- How does Golin approach work-life balance, especially in a hybrid work arrangement?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing, influencer management, and campaign development experience
- Prepare for the interview by researching Golin, the Digital leadership team, and the broader IPG DXTRA network
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
