Senior Manager, Influencer

📌 Core Information

🔹 Job Title: Senior Manager, Influencer Strategy

🔹 Company: Circa - IPG DXTRA

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the execution of multiple client programs and maintaining daily client contact.
• Developing messaging for clients and overseeing influencer strategies to drive awareness with target audiences.
• Collaborating with cross-functional teams to integrate influencer strategies into broader campaigns.
• Managing influencer relationships, content planning, and measurement.

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills. The ideal candidate will have a deep understanding of the influencer landscape and experience developing and executing integrated campaigns.

📋 Key Responsibilities

✅ Brand Strategy & Execution:

• Own responsibilities for executional leadership of multiple client programs, budgets, and plans.
• Maintain daily client contact, serving as a trusted resource and advisor.
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer).
• Translate strategies into tactical plans; ensure team deliverables align with strategies.
• Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences.
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience.
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership.
• Partner with CX and Project Managers to help manage program and project budgets.
• Demonstrate financial acumen in the areas of budgeting, billing, and staffing.

✅ Influencer Strategy & Execution:

• Play a supportive role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
• Craft influencer strategies for yearlong plans and product launches.
• Research, vet, contract, and manage relationships with influencer talent.
• Develop influencer briefing materials.
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs, and prepare detailed recaps.
• Take responsibility to execute influencer strategies.
• Manage and build relationships with influencers and third-party agents.
• Mine current news cycle for ad-hoc influencer opportunities.
• Demonstrated expertise in social platforms, user behaviors, and emerging trends.

✅ Client & Team Engagement:

• Communicate with clients on a daily basis.
• Provide basic client counsel.
• Serve as a key participant in client meetings and presentations.
• Proof and edit client-related documents as needed.
• Manage client and team resources and deliverables around major campaigns and product launches.
• Lead a high-performing team; coach and develop junior team members.

ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to manage multiple tasks effectively. The ideal candidate will have experience working with clients, managing teams, and executing influencer-led campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, or a related field.

Experience: 5+ years of experience in influencer marketing, public relations, or a related field.

Required Skills:

• Proven experience in influencer marketing and campaign development.
• Strong communication skills, both written and verbal.
• Excellent management and leadership skills.
• Ability to multitask and meet deadlines.
• Strong interpersonal skills and team player mentality.
• Proficiency in Word, PowerPoint, Excel, and Outlook.
• Knowledge of influencer databases, management systems, vendor networks, and social listening tools is a plus.

Preferred Skills:

• Experience working with healthcare or consumer brands.
• Fluency in additional languages.

ASSUMPTION: The ideal candidate will have a strong understanding of the influencer landscape, experience developing and executing integrated campaigns, and the ability to manage multiple tasks effectively.

💰 Compensation & Benefits

Salary Range: $85,000 - $100,000 per year. This range is based on market research and considers factors such as experience, tenure, and company performance.

Benefits:

• Medical, Dental, and Vision insurance.
• 401k with employer match.
• Tuition Reimbursement.
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish health, mind, body, and soul.
• MyDays - Flexible holiday schedules.
• Short-Term Disability.
• Paid Employee Family Leave.
• Family Building Benefit.

Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday through Friday, with flexibility to work additional hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and considers factors such as experience, tenure, and company performance. Actual compensation may vary based on these factors.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services. IPG DXTRA is a global network of communications agencies that brings together experts in PR, branding, digital, experiential, influencer, and entertainment to deliver creative, meaningful, and stand-out answers.

Company Size: 1,001-5,000 employees. As a large agency, IPG DXTRA offers opportunities for career growth and exposure to diverse clients and industries.

Founded: The company's founding date is not specified, but it is part of the Interpublic Group of Companies (IPG), which was founded in 1968.

Company Description:

• IPG DXTRA is the world’s most diverse communications network.
• It brings experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
• The agency works with a wide range of clients across various industries, providing integrated communications solutions.

Company Specialties:

• Public Relations.
• Branding.
• Digital Marketing.
• Experiential Marketing.
• Influencer Marketing.
• Entertainment Marketing.

Company Website: http://www.ipgdxtrahealth.com

ASSUMPTION: IPG DXTRA is a large, global communications agency with a diverse range of clients and expertise. The company offers opportunities for career growth and exposure to various industries and disciplines.

📊 Role Analysis

Career Level: Mid-level to senior. This role is suitable for candidates with 5-10 years of experience in influencer marketing, public relations, or a related field.

Reporting Structure: The Senior Manager, Influencer Strategy will report directly to the agency's Influencer center of excellence and collaborate with cross-functional teams, including strategy, creative, integrated media specialists, and influencers.

Work Arrangement: On-site, full-time. The role requires daily client contact and collaboration with cross-functional teams, making an on-site presence essential.

Growth Opportunities:

• As a large agency, IPG DXTRA offers opportunities for career progression, including potential promotions and transitions to other roles within the agency.
• The diverse range of clients and industries allows for exposure to various projects and campaigns, fostering professional growth.
• The agency's focus on integrated communications provides opportunities to develop skills in related disciplines, such as branding, digital marketing, and entertainment marketing.

ASSUMPTION: This role offers opportunities for career growth and development within a large, global communications agency. The diverse range of clients and industries allows for exposure to various projects and campaigns, fostering professional growth.

🌍 Location & Work Environment

Office Type: On-site, with a physical office location in New York, NY.

Office Location(s): New York, NY (10022).

Geographic Context:

• New York City is a major hub for the communications industry, offering ample opportunities for networking and professional development.
• The city's vibrant culture and diverse population provide a rich source of inspiration for creative campaigns.
• New York City is home to numerous Fortune 500 companies and global brands, providing ample opportunities for client engagement.

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, Monday through Friday, with flexibility to work additional hours as needed.

ASSUMPTION: The on-site work arrangement allows for better collaboration with clients and cross-functional teams. The New York City location offers ample opportunities for professional growth and engagement with diverse clients and industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the HR department.
• In-depth interview with the hiring manager and/or team members.
• Final interview with senior leadership.

Key Assessment Areas:

• Influencer marketing expertise and campaign development skills.
• Communication and presentation skills.
• Leadership and management abilities.
• Cultural fit and alignment with IPG DXTRA's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the influencer landscape and integrated campaign development in your application materials.
• Prepare examples of successful influencer marketing campaigns you've executed or contributed to.
• Be ready to discuss your approach to managing multiple tasks and deadlines during the interview.

ATS Keywords: Influencer Marketing, Campaign Development, Strategic Planning, Client Management, Team Leadership, Integrated Communications, Social Media, Influencer Relationships, Content Planning, Performance Tracking

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on the candidate's influencer marketing expertise, communication skills, leadership abilities, and cultural fit. Tailoring application materials to highlight relevant experience and skills is essential for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
• Influencer databases and management systems (e.g., Grin, BrandSnob, Upfluence).
• Social listening and tracking tools (e.g., Hootsuite, Sprout Social, Brand24).
• Project management tools (e.g., Asana, Trello, Monday.com).

ASSUMPTION: The tools and technologies required for this role are standard for the communications industry. Proficiency in Microsoft Office Suite and relevant influencer marketing and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency.
• Innovation: Embracing change and continuously seeking new and better ways to deliver results for clients.
• Collaboration: Working together across disciplines, offices, and time zones to achieve common goals.
• Excellence: Striving for the highest standards in all aspects of our work.
• Diversity, Equity, and Inclusion: Fostering an inclusive environment where everyone feels valued, respected, and empowered to succeed.

Work Style:

• Fast-paced and dynamic, with a focus on meeting deadlines and delivering high-quality work.
• Collaborative, with a focus on teamwork and cross-functional integration.
• Results-driven, with a focus on achieving measurable outcomes for clients.
• Adaptable, with a willingness to pivot and adjust strategies as needed.

Self-Assessment Questions:

• Do you align with IPG DXTRA's values, particularly in terms of integrity, innovation, collaboration, excellence, and diversity, equity, and inclusion?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you thrive in a collaborative work environment, with a focus on teamwork and cross-functional integration?
• Are you results-driven, with a proven track record of achieving measurable outcomes for clients?
• Are you adaptable, with a willingness to pivot and adjust strategies as needed?

ASSUMPTION: IPG DXTRA values candidates who align with their core values and thrive in a fast-paced, collaborative, and results-driven work environment. Self-assessment questions help candidates evaluate their fit with the company's culture and work style.

⚠️ Potential Challenges

• Managing multiple client programs and deadlines simultaneously may be challenging for some candidates.
• Working in a large agency environment may require navigating complex internal structures and politics.
• The on-site work arrangement may present challenges for candidates who prefer remote or hybrid work arrangements.
• New York City's high cost of living may be a barrier for some candidates.

ASSUMPTION: This role presents challenges related to managing multiple client programs and deadlines, navigating a large agency environment, and the on-site work arrangement. Candidates should carefully consider these factors before applying.

📈 Similar Roles Comparison

• This role differs from related positions, such as Account Manager or Associate Director, in its focus on influencer marketing strategy and execution.
• Influencer marketing is a growing and evolving field, with unique challenges and opportunities compared to traditional public relations or marketing roles.
• Career paths in influencer marketing may vary depending on the agency's size, structure, and client base. At IPG DXTRA, this role may provide opportunities for growth into senior leadership positions within the agency's influencer practice or broader communications disciplines.

ASSUMPTION: This role differs from related positions in its focus on influencer marketing strategy and execution. The growing and evolving nature of influencer marketing presents unique challenges and opportunities compared to traditional public relations or marketing roles. Career paths in influencer marketing may vary depending on the agency's size, structure, and client base.

📝 Sample Projects

• Developing and executing an integrated influencer marketing campaign for a healthcare brand, including strategy, content planning, and performance tracking.
• Managing relationships with influencers and third-party agents for a consumer brand, including contract negotiation, content creation, and performance monitoring.
• Creating and implementing an influencer marketing strategy for a product launch, including research, vetting, and contracting with influencers, as well as monitoring and reporting on campaign performance.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Senior Manager, Influencer Strategy role at IPG DXTRA. Candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Influencer center of excellence?
• How does the agency support the growth and development of its employees, particularly in the influencer marketing practice?
• What are the most challenging aspects of working with clients in the influencer marketing space, and how does the agency address these challenges?
• How does the agency measure the success of influencer marketing campaigns, and what metrics are most important for tracking performance?
• What opportunities are there for career growth and progression within the agency's influencer marketing practice and broader communications disciplines?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company's culture, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/dxacirca/jobs/7934026002
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on influencer marketing strategy and execution, campaign development, and client management.
• Prepare examples of successful influencer marketing campaigns you've executed or contributed to, demonstrating your ability to develop and execute integrated campaigns.
• Be ready to discuss your approach to managing multiple tasks and deadlines, as well as your ability to work collaboratively with cross-functional teams.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.