📌 Core Information
🔹 Job Title: Senior Manager, Influencer Strategy
🔹 Company: Weber Shandwick
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the execution of multiple client programs and maintaining daily client contact.
- Developing and overseeing influencer strategies that align with client goals.
- Managing relationships with influencers and third-party agents.
- Collaborating with cross-functional teams to integrate strategies and ensure deliverables align with objectives.
- Demonstrating financial acumen in budgeting, billing, and staffing.
ASSUMPTION: This role requires a high level of strategic thinking, communication, and management skills. Candidates should have a deep understanding of the influencer landscape and be passionate about influencer marketing.
📋 Key Responsibilities
✅ Own responsibilities for executional leadership of multiple client programs, budgets, and plans.
✅ Maintain daily client contact, serving as a trusted resource and advisor.
✅ Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer).
✅ Translate strategies into tactical plans; ensure team deliverables align with strategies.
✅ Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences.
✅ Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience.
✅ Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership.
✅ Partner with CX and Project Managers to help manage program and project budgets.
✅ Demonstrate financial acumen in the areas of budgeting, billing, and staffing.
✅ Play a supportive role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
✅ Craft influencer strategies for yearlong plans and product launches.
✅ Research, vet, contract, and manage relationships with influencer talent.
✅ Develop influencer briefing materials.
✅ Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs, and prepare detailed recaps.
✅ Take responsibility to execute influencer strategies.
✅ Manage and build relationships with influencers and third-party agents.
✅ Mine current news cycle for ad-hoc influencer opportunities.
✅ Demonstrate expertise in social platforms, user behaviors, and emerging trends.
✅ Communicate with clients on a daily basis.
✅ Provide basic client counsel.
✅ Serve as a key participant in client meetings and presentations.
✅ Proof and edit client-related documents as needed.
✅ Manage client and team resources and deliverables around major campaigns and product launches.
✅ Lead a high-performing team; coach and develop junior team members.
ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work well under pressure. Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, or a related field.
Experience: 5+ years of experience in influencer marketing, public relations, or a related field.
Required Skills:
- Proven experience in influencer marketing and brand strategy.
- Excellent communication and presentation skills.
- Strong project management and organizational skills.
- Ability to build and maintain strong client relationships.
- Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
- Familiarity with influencer databases/management systems/vendor networks and social listening/tracking tools.
- Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
Preferred Skills:
- Experience working with healthcare or consumer brands.
- Fluency in additional languages.
ASSUMPTION: Candidates with a proven track record in influencer marketing and a passion for staying up-to-date with industry trends will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 per year
Benefits:
- Medical, Dental, and Vision insurance
- 401k with employer match
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement for health, mind, body, and soul purchases
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Working Hours: Full-time, Monday-Friday, with the possibility of occasional weekend or evening work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on factors such as market conditions, budgetary considerations, tenure, and standing with the company.
📌 Applicant Insights
🔍 Company Context
Industry: Weber Shandwick is a global public relations and communications firm that focuses on integrated marketing, corporate communications, and health communications. They work with a wide range of clients, from early-stage biotechs to top 10 pharmaceutical companies.
Company Size: Weber Shandwick has 51-200 employees, which means candidates can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: Weber Shandwick was founded in 1987 and is headquartered in London, with a significant presence in New York.
Company Description:
- Weber Shandwick exists at the cross-section of modern health marketing and scientific communications.
- They support companies and brands at all stages of their development and lifecycle, from early-stage biotechs to top 10 pharmaceutical companies.
- Their services include big creative campaigns, data milestones, product approvals, scientific communications platforms, medical congress support, and everything in between.
Company Specialties:
- Medical Education
- Public Relations
- Digital Communications
- Market Access
- Issues Management
- Health Policy Support
- Corporate Health
- Public Health Education
Company Website: http://www.dna-comms.com/
ASSUMPTION: Weber Shandwick's focus on integrated marketing and health communications makes it an attractive option for candidates interested in working at the intersection of science, marketing, and communications.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the agency's Influencer center of excellence and working closely with cross-functional teams.
Reporting Structure: The Senior Manager, Influencer Strategy will report to the agency's Influencer center of excellence and work closely with cross-functional teams, including strategy, creative, integrated media specialists, and influencers.
Work Arrangement: This is an on-site position based in New York, with the possibility of occasional remote work as needed.
Growth Opportunities:
- Progression to a director or vice president role within the agency's Influencer center of excellence or other departments.
- Expanding expertise in influencer marketing and related fields, such as digital communications or public relations.
- Opportunities to work with a diverse range of clients and industries.
ASSUMPTION: Candidates who demonstrate strong leadership, strategic thinking, and a commitment to professional development will have the best opportunities for growth within the company.
🌍 Location & Work Environment
Office Type: Weber Shandwick's New York office is a collaborative, fast-paced environment with a focus on integrated marketing and health communications.
Office Location(s): 909 Third Avenue, New York, NY 10022, US
Geographic Context:
- New York is a major hub for public relations, marketing, and communications agencies, offering ample opportunities for professional growth and networking.
- The city's diverse cultural scene and vibrant arts community provide ample opportunities for personal enrichment and growth.
- New York's competitive job market may require candidates to demonstrate their unique value proposition and stand out from other applicants.
Work Schedule: Full-time, Monday-Friday, with the possibility of occasional weekend or evening work as needed.
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and thrive in a city setting will be well-suited to this role and work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and/or team members.
- Final interview with the agency's Influencer center of excellence lead or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Influencer marketing and brand strategy expertise.
- Communication and presentation skills.
- Project management and organizational skills.
- Cultural awareness and understanding of social media platforms, trends, and best practices.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Weber Shandwick's focus on integrated marketing and health communications in your application materials.
- Prepare examples of your past influencer marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Influencer Marketing, Brand Strategy, Communication, Project Management, Social Media, Healthcare, Consumer Brands, Integrated Marketing, Public Relations
ASSUMPTION: Weber Shandwick's application process is designed to assess candidates' relevant experience, skills, and cultural fit for the role and the agency's Influencer center of excellence.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- Influencer databases/management systems/vendor networks
- Social listening/tracking tools
- Project management software (e.g., Asana, Trello, JIRA)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their work in influencer marketing and brand strategy.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Excellence
- Accountability
Work Style:
- Fast-paced and collaborative
- Focus on integrated marketing and health communications
- Opportunities for growth and professional development
- Strong emphasis on client relationships and satisfaction
Self-Assessment Questions:
- How do you demonstrate integrity and accountability in your work?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Candidates who align with Weber Shandwick's values and work style, and can demonstrate their fit through self-assessment questions, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple client programs and budgets simultaneously may require strong organizational skills and the ability to prioritize effectively.
- Working in a fast-paced, collaborative environment may present challenges for candidates who prefer a more independent work style.
- Occasional weekend or evening work may be required to meet client deadlines or attend industry events.
- Navigating New York's competitive job market may require candidates to demonstrate their unique value proposition and stand out from other applicants.
ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a fast-paced environment will be best equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to other senior manager or director-level positions in influencer marketing, brand strategy, or public relations, but with a focus on the health communications industry.
- Compared to other roles in the industry, this position offers a unique opportunity to work at the intersection of science, marketing, and communications, with a focus on integrated marketing and health communications.
- Career paths for this role may include progression to director or vice president roles within the agency's Influencer center of excellence or other departments, or transitioning to an in-house role within the healthcare or consumer goods industries.
ASSUMPTION: Candidates who are interested in working at the intersection of science, marketing, and communications, and are looking for a role that offers opportunities for growth and professional development, will find this role appealing.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a new healthcare product launch, including research, vetting, contracting, and managing relationships with influencers, and tracking campaign performance against KPIs.
- Creating an influencer marketing strategy for a consumer brand looking to expand its reach and engage with new audiences, including identifying and partnering with relevant influencers, and measuring the impact of the campaign on brand awareness and sentiment.
- Managing a team of influencer marketing specialists to support multiple client programs, including overseeing day-to-day operations, providing guidance and mentorship, and ensuring deliverables align with client goals and objectives.
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and skills required for this role, and may not be representative of all tasks or projects that the Senior Manager, Influencer Strategy will be expected to undertake.
❓ Key Questions to Ask During Interview
- How does Weber Shandwick's Influencer center of excellence support the agency's clients and teams in their influencer marketing efforts?
- Can you describe the team structure and dynamics within the agency's Influencer center of excellence, and how this role fits into that structure?
- How does Weber Shandwick approach measuring the impact and ROI of influencer marketing campaigns, and how will this role contribute to that process?
- What opportunities are there for professional development and growth within the agency's Influencer center of excellence or other departments?
- How does Weber Shandwick support its employees' work-life balance, particularly for roles that may require occasional weekend or evening work?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the agency's Influencer center of excellence, and the company culture, and to assess whether this opportunity aligns with their career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on influencer marketing, brand strategy, and communication.
- Prepare examples of your past influencer marketing campaigns and their outcomes to discuss during the interview.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
- If selected for an interview, be prepared to discuss your relevant experience, skills, and cultural fit for the role and the agency's Influencer center of excellence.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
